My INSURER PTE LTD - Insurtech Innovation Award 2024
What To Do With All This Data? #SXSW #OgilvySXSW
1. T H E R E ’S CE RTA IN LY N O SH ORTA GE
OF DA TA OU T T H E R E ,BU T H OW
M A R K E T E R S A N D B R A N DS U T IL IZE
T H IS V A ST R E SOU RCE IS ST IL L
B E IN G W OR K E D OU T
WHATTODOWITH
ALLTHISDATA?
2. DECADESAGO,MARKETERSWOULDHAVELOVEDTO HAVEDEEP,PERSONAL
INSIGHTSINSIGHTSABOUTTHEIRCONSUMERBASE.ITMAYHAVESOUNDEDINTRUSIVETHEN,
BUTNOW WE’REGROWINGUSEDTO IT.FOLKSARECOMINGTOTERMSWITHTHEIDEA
THATLIVINGDIGITALLYCOMESWITHMAJORPRIVACYTRADEOFFS.HABITS,LIKES
ANDDISLIKESAREALLPUBLICINFORMATIONNOW—INFORMATIONTHATBRANDS
HOPETO CAPITALIZEON.THAT’SNOTSO SIMPLE.THERE’SSO MUCHOFITOUT
THERETHATIT’SDIFFICULTTO MAKEUSEOFITEFFICIENTLY.HOW CANALLTHISDATA
BEPROPERLYMEASURED,ANDWHAT’STHEENDGAMEFORBRANDSAND
CCONSUMERS?THESEQUESTIONSWEREATTHEFOREFRONTOFAPANELDISCUSSION
ATSXSW FEATURINGSOMETOPINDUSTRYLEADERS,ALLOFWHOM HAVEAHORSEIN
THERACE.
SO M U CH DA TA