AdRoll is the global leader in retargeting, with over 15,000 active advertisers worldwide.
Read Gary Fox's presentation 'Reach Your Customers Everywhere' from Oi15
14. And it’s now being used for more than simple
shopping cart abandonment
15. Best Practice: Use customer data to reach the right users,
with the right message, at the right time
16. Best Practice: Use customer data to reach the right users,
with the right message, at the right time
INDUSTRY GOAL BEHAVIOUR STRATEGY
Retail Increase Sales Placed item in cart &
abandoned
Display specific product and
offer
B2B Increase Lead Gen Browsed a solution, didn’t fill in
lead form
Promote a downloadable white
paper to drive email capture
Travel Increase Bookings Purchased flight without hotel Hotel discounts for location
Gaming Convert freemium users Engages frequently but yet to
purchase
Target offers to upgrade to
paid
Entertainment Promote event registration Previously attended a similar
event
Target ads encouraging
registration for the event
Finance Cross-sell products Previously purchased a
financial product
Promote a complementary
service
17. Mobile is under invested...
Why don’t you retarget on mobile?
19. Social is top of mind for digital marketers and
it performs!
20. Cross Device Retargeting
► Retarget your desktop website visitors
as they browse Facebook & Twitter
on their mobile devices
Benefits
► Reach your audience everywhere
► Drive incremental conversions
► Stay top of mind
21. ► Industry: Luxury Fashion
► Use Cases: Shopping Cart
Abandonment, Male and
Female Segmentation
► Cross Platform Retargeting:
Across web, Facebook Newsfeed and
Facebook Right Hand Column
► ROI Results: 20x, up to 42x with some campaigns
Case Study: BODA SKINS