My presentation on Silo Smashing from the #IABUK Mobile Integration event today, join the #SiloSmashing movement!

1. #SiloSmashing
@oisinlunny
SILO SMASHING!
Oisin Lunny, Senior Market Development Manager, OpenMarket

2. @oisinlunny
#SiloSmashing

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#SiloSmashing
“An information silo is a management system
incapable of reciprocal operation with other,
related information systems.”
wikipedia.com / http://www.andyjanning.com/of-silos-and-blinders/

4. #SiloSmashing
@oisinlunny
SOCIAL
MOBILE
LOCAL
http://superiorrotary.areavoices.com/2010/11/25/silos/

5. #SiloSmashing
@oisinlunny
alerts MARKETING PAYMENT
HR
CS
http://superiorrotary.areavoices.com/2010/11/25/silos/

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How did we get
#SiloSmashing
Here?
CONSUMERS DEMAND MOBILITY!
http://www.mobomo.com/2012/08/ken-fang-presents-at-the-howto-gov-mobile-first-webinar/

7. @oisinlunny
#SiloSmashing
http://www.moroch.com/blog/2012/03/five-reasons-marketers-should-think-mobile-first/

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#SiloSmashing

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#SiloSmashing
http://bit.ly/SiloSmashing

10. #SiloSmashing
@oisinlunny
EXAMPLES

11. #SiloSmashing
@oisinlunny
TV
Peaking at 298k on 08/07/11
TV events / newspaper ads drove peak donations,
in particular support from ITV
TV

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60%
#SiloSmashing

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#SiloSmashing
Eurostar - using mobile engagement for CS

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#SiloSmashing
Use mobile to tell your brand story

15. #SiloSmashing
@oisinlunny
build the opt-in

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#SiloSmashing
Keep It Simple at the Start!

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@oisinlunny
Gimme Credit!

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#SiloSmashing
World’s largest media and entertainment company
• Theme parks and resorts
throughout North America,
Europe and Asia
• SMS notifications to guests
for vacation reminders,
itinerary changes, hotel room
readiness, shopping coupons,
and upcoming promotions
http://bit.ly/silosmashing2

19. #SiloSmashing
@oisinlunny
global consultancy
http://collaborationforgood.org/2012/01/17/breaking-down-data-silos-in-the-cloud/

20. #SiloSmashing
@oisinlunny
major global broadcaster
60m SMS in UK / year
http://smashingpicture.com/our-amazing-planet-earth/

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@oisinlunny
http://www.westoeelectronics.co.uk/shop/viewitem.php?productid=25

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@oisinlunny
http://www.flickr.com/photos/paulmonkeypaul/4865631231/

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#SiloSmashing
OpenMarket provides mobile solutions for
enterprises to engage and transact with customers,
partners and employees via the mobile channel
Our clients trust us to power their mobile business

24. #SiloSmashing
@oisinlunny
Your Systems
OpenMarket’s MEP
1
1
2
3
2
Your audience
3
Service editing via drag and drop or APIs
The workflow engine processes services, simplifies data integrations to your preferred
business systems (CRM, analytics, other web services) and generates reports
Multi-channel support including SMS, MMS, Push, Email, Voice & IVR ensures the right
message is sent via the preferred method

25. customers and partners

26. #SiloSmashing
@oisinlunny
@ gleonhard

27. STAY IN TOUCH, TEXT…
oisin
#SiloSmashing
TO 88600