social media platform for publishers

1. Get Acquainted With Your Readers Learn Customer Opinions & Respond to Their Needs Build better relationship with your readers Copyright © 2006, Soft Format . All rights reserved. Online Social Media Platform for Magazines 24/7 Communication

4. Marketing Trends Social Networking Gold Rush: November 2005 - News Corp. drew a lot of attention for paying $580 million to acquire Internet sensation MySpace . April 2006 There's the $800 million acquisition offer from Yahoo that Facebook reportedly rejected, the $2 billion Facebook wants and the $25 million in venture capital Facebook got from Greylock Partners in April October 9, 2006 - Google Inc. announced today that it has agreed to acquire YouTube for $1.65 billion in a stock-for-stock transaction. Buy a Network: MySpace : $15 billion latest Wall Street valuation, courtesy of RBC Capital YouTube : $1.5 billion latest valuation, courtesy of New York Post Facebook : $1 billion latest valuation, courtesy of Wall Street Journal Digg : $200 million valuation, courtesy of Business Week How consumers responded to the survey question: "If the following were available on a social-networking website, which would you likely do this holiday season?" Find out about store sales/product discounts: 51% Download coupons: 51% Search for gift ideas: 47% Buy products: 29% Post or view videos: 20% Read or write product review on blog: 18% None of the above: 12% **Does not total 100% due to multiple responses Source: American Marketing Association online Nov. 9-12 survey of 1,098 consumers. Margin of error is ±2.5 percentage points. 11/23/2006

6. Values Definition Enjoyable place for your readers to hang out online. Like-minded people and old trusted contacts, interesting discussions, personal space of your readers. Convenient purchase (when you want, what you want and how you want). Social commerce – community-based advising, recommendations. Reflection of your readers’ preferences and needs. Multi-directional communication which brings new content for online and offline issues of the magazine. More valuable, more relevant, more trusted New source of personalized/contextual targeted advertising/promotion. Profile/behavior based. More efficient - more advertisers - more profits Aggregation instead of development. Value-Added Service for attracting new customers, increasing loyalty of the old ones and keeping both used to your website. Profile-based VAS to fit your readers’ needs.

7. Vision Concept

15. ComSquare Solution

18. Contacts Olha Kutsevych Sales and Business Development Manager Soft Format LLC: Skype: olhasales E-mail: [email_address] Phone: +38 0332 770091