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   Oliver	
  Kuhn	
  
	
   	
   July	
  2013	
  	
  
	
   	
   based	
  on	
  version	
  August	
  2010	
  
	
  
Page	
  1	
  of	
  15	
  
	
  	
  
Essay	
  
	
  
What	
  is	
  Value	
  Based	
  Leadership?	
  
	
  
Introduction	
  
Value	
  Based	
  Leadership	
  is	
  a	
  big	
  concept	
  that	
  has	
  deserved	
  to	
  be	
  explored	
  and	
  thought	
  about	
  in	
  
a	
  broad	
  view.	
  I	
  choose	
  this	
  topic	
  because	
  it	
  is	
  very	
  broad.	
  I	
  think	
  I	
  can	
  explain	
  my	
  thoughts	
  and	
  
learned	
  insights	
  best	
  within	
  this	
  topic.	
  I	
  consider	
  myself	
  more	
  as	
  a	
  generalist	
  than	
  a	
  specialist	
  at	
  
this	
  time	
  of	
  my	
  life.	
  Of	
  course,	
  I	
  will	
  become	
  more	
  a	
  specialist	
  in	
  my	
  future	
  job.	
  Nevertheless,	
  I	
  
will	
  always	
  want	
  to	
  keep	
  a	
  broad	
  view	
  over	
  everything,	
  I	
  think	
  this	
  is	
  a	
  very	
  important	
  quality	
  
for	
  every	
  leader.	
  They	
  cannot	
  do	
  every	
  little	
  job,	
  they	
  need	
  to	
  have	
  the	
  overview	
  so	
  that	
  they	
  
can	
  delegate	
  and	
  let	
  the	
  company	
  strive	
  for	
  a	
  higher	
  goal.	
  	
  
To	
   use	
   a	
   metaphor:	
   A	
   leader	
   is	
   like	
   the	
   captain	
   on	
   a	
   boat,	
   sometimes	
   there	
   are	
   storms,	
  
sometimes	
  the	
  sea	
  is	
  quieter	
  and	
  the	
  sun	
  is	
  shining.	
  The	
  leader,	
  however,	
  always	
  need	
  to	
  have	
  
the	
  vision	
  to	
  reach	
  the	
  goal	
  and	
  has	
  to	
  lead	
  the	
  whole	
  boat	
  crew	
  and	
  the	
  passengers	
  to	
  the	
  next	
  
destination.	
  His	
  goal	
  is	
  (or	
  at	
  least	
  should	
  be	
  in	
  my	
  opinion)	
  to	
  reach	
  this	
  next	
  destination	
  with	
  
the	
   best	
   possible	
   outcome	
   for	
   everybody	
   on	
   the	
   boat	
   and	
   the	
   environment.	
   That	
   is	
   why	
   I	
  
choose	
  this	
  topic	
  and	
  not	
  one	
  of	
  the	
  other	
  ones,	
  even	
  though	
  they	
  are	
  very	
  interesting	
  too.	
  
However,	
  I	
  don´t	
  want	
  to	
  lose	
  myself	
  in	
  just	
  a	
  very	
  specific	
  part	
  of	
  Value	
  Base	
  Leadership,	
  I	
  want	
  
to	
  try	
  to	
  present	
  a	
  whole	
  picture	
  over	
  this	
  big	
  topic	
  in	
  this	
  essay.	
  
  	
   Oliver	
  Kuhn	
  
	
   	
   July	
  2013	
  	
  
	
   	
   based	
  on	
  version	
  August	
  2010	
  
	
  
Page	
  2	
  of	
  15	
  
	
  	
  
Main	
  body	
  
Value	
  Based	
  Leadership	
  can	
  be	
  divided	
  in	
  two	
  different	
  parts:	
  The	
  first	
  part	
  is	
  “Value	
  Based”	
  
and	
  the	
  second	
  part	
  is	
  “Leadership”.	
  “Values	
  are	
  assumptions	
  about	
  how	
  things	
  ought	
  to	
  be	
  in	
  
the	
   society.	
   There	
   are	
   broad	
   tendencies	
   to	
   prefer	
   certain	
   states	
   of	
   affairs	
   over	
   others”.	
   But	
  
which	
  states	
  are	
  preferred	
  by	
  which	
  people	
  at	
  which	
  times	
  in	
  which	
  situation?	
  That	
  is	
  a	
  very	
  
difficult	
   question,	
   which	
   is	
   almost	
   impossible	
   to	
   answer.	
   At	
   least	
   there	
   is	
   no	
   right	
   or	
   wrong	
  
answer,	
   there	
   are	
   only	
   some	
   attempts	
   to	
   come	
   as	
   close	
   to	
   an	
   answer	
   as	
   possible.	
   It	
   is	
   a	
  
question	
  of	
  culture,	
  of	
  the	
  company,	
  of	
  the	
  goals	
  and	
  visions	
  you	
  have,	
  of	
  every	
  individual	
  and	
  
much	
  more.	
  I	
  will	
  try	
  to	
  explain	
  these	
  aspects,	
  what	
  value	
  based	
  means	
  or	
  can	
  mean,	
  later	
  in	
  
this	
  essay.	
  
The	
  second	
  part	
  of	
  the	
  whole	
  expression	
  is	
  leadership	
  which	
  is	
  by	
  itself	
  already	
  a	
  very	
  complex	
  
concept	
  and	
  combined	
  with	
  the	
  words	
  “value	
  based”,	
  even	
  more.	
  Leadership	
  involves	
  always	
  at	
  
least	
  one	
  or	
  several	
  leaders	
  and	
  his	
  followers.	
  Without	
  followers,	
  there	
  is	
  no	
  leadership	
  (see	
  
Grint	
  2005,	
  p.19).	
  I	
  will	
  explain	
  this	
  later	
  too	
  (see	
  page	
  6).	
  
First,	
  I	
  want	
  to	
  try	
  to	
  give	
  a	
  personal	
  definition	
  of	
  Value	
  Based	
  Leadership:	
  In	
  my	
  opinion,	
  Value	
  
Based	
  Leadership	
  means	
  to	
  strive	
  for	
  excellence	
  in	
  every	
  situation,	
  to	
  act	
  as	
  a	
  role	
  model	
  in	
  
following	
   your	
   own	
   set	
   of	
   principles	
   with	
   the	
   ability	
   to	
   react	
   with	
   flexibility	
   to	
   situational	
  
circumstances.	
  It	
  is	
  also	
  about	
  empathy	
  and	
  emotional	
  intelligence,	
  the	
  feeling	
  for	
  others	
  and	
  
the	
   art	
   to	
   treat	
   every	
   individual	
   differently,	
   so	
   that	
   at	
   the	
   end	
   everybody	
   feels	
   threatened	
  
correctly	
  and	
  will	
  be	
  motivated.	
  This	
  varies	
  from	
  person	
  to	
  person.	
  The	
  goal	
  is	
  to	
  reach	
  a	
  better	
  
situation	
  for	
  every	
  individual	
  so	
  that	
  at	
  the	
  end	
  the	
  whole	
  community	
  reaches	
  an	
  improvement	
  
  	
   Oliver	
  Kuhn	
  
	
   	
   July	
  2013	
  	
  
	
   	
   based	
  on	
  version	
  August	
  2010	
  
	
  
Page	
  3	
  of	
  15	
  
	
  	
  
to	
   a	
   higher	
   level	
   which	
   means	
   progress.	
   To	
   go	
   back	
   to	
   the	
   boat-­‐captain	
   metaphor	
   of	
   the	
  
introduction,	
   the	
   goal	
   would	
   be	
   to	
   reach	
   the	
   next	
   destination	
   which	
   will	
   be	
   a	
   progress	
   for	
  
everybody	
  on	
  the	
  boat	
  (see	
  introduction,	
  p.1).	
  	
  
Leadership	
  is	
  also	
  GLOCAL	
  which	
  means	
  thinking	
  globally	
  and	
  acting	
  locally.	
  It	
  is	
  about	
  acting	
  as	
  
a	
  leader	
  in	
  every	
  possible	
  and	
  small	
  situation,	
  creating	
  trust	
  to	
  all	
  the	
  people	
  around	
  you,	
  and	
  it	
  
does	
  not	
  matter	
  if	
  it	
  is	
  the	
  cleaning	
  people	
  or	
  your	
  boss.	
  “Leadership	
  is	
  a	
  consequence	
  of	
  many	
  
small	
  decisions	
  and	
  acts”(see	
  Grint,	
  2005,	
  p.39).	
  This	
  big	
  concept	
  includes	
  a	
  lot	
  of	
  tiny	
  things	
  like	
  
just	
  having	
  a	
  positive	
  aura,	
  looking	
  into	
  the	
  eyes	
  of	
  the	
  people,	
  having	
  a	
  smile	
  on	
  your	
  face,	
  
being	
  confident	
  in	
  what	
  you	
  are	
  doing	
  and	
  having	
  goals,	
  visions	
  and	
  values	
  that	
  you	
  will	
  follow.	
  
It	
  requires	
  open-­‐mindedness,	
  responsibility	
  (for	
  yourself	
  first	
  and	
  then	
  for	
  others),	
  humility	
  and	
  
RESPECT!	
  But	
  never	
  forget	
  the	
  broad	
  picture,	
  the	
  stakeholders,	
  environment	
  and	
  so	
  on.	
  
I	
  think	
  the	
  following	
  quote	
  of	
  Harry	
  Truman	
  is	
  a	
  very	
  good	
  one:	
  “A	
  leader	
  is	
  a	
  man	
  who	
  has	
  the	
  
ability	
  to	
  get	
  other	
  people	
  to	
  do	
  what	
  they	
  don’t	
  want	
  to	
  do	
  and	
  like	
  it”	
  (see	
  Truman,	
  slides	
  
session	
  1,	
  slide	
  20).	
  This	
  stresses	
  the	
  quality	
  to	
  motivate	
  people.	
  They	
  should	
  start	
  to	
  like	
  what	
  
they	
  do,	
  even	
  though	
  they	
  did	
  not	
  like	
  it	
  at	
  the	
  beginning.	
  That	
  will	
  lead	
  to	
  more	
  fun	
  at	
  work	
  
and	
   that	
   to	
   more	
   success.	
   My	
   definition	
   of	
   leadership	
   goes	
   even	
   further	
   than	
   the	
   Truman	
  
quote.	
  I	
  think	
  a	
  really	
  good	
  leader	
  can	
  create	
  a	
  working	
  environment	
  in	
  which	
  not	
  the	
  leader	
  
himself	
  get	
  other	
  people	
  to	
  do	
  what	
  they	
  do	
  not	
  want	
  to	
  do	
  and	
  like	
  but	
  where	
  the	
  people	
  
themselves	
  will	
  start	
  to	
  motivate	
  themselves.	
  The	
  leader	
  only	
  creates	
  the	
  right	
  circumstances;	
  
at	
  the	
  end	
  the	
  people	
  themselves	
  are	
  responsible	
  for	
  their	
  motivation.	
  
  	
   Oliver	
  Kuhn	
  
	
   	
   July	
  2013	
  	
  
	
   	
   based	
  on	
  version	
  August	
  2010	
  
	
  
Page	
  4	
  of	
  15	
  
	
  	
  
Value	
  Based	
  Leadership	
  is	
  also	
  an	
  art	
  of	
  living;	
  it	
  is	
  finding	
  the	
  right	
  balance	
  in	
  every	
  situation.	
  
This	
  is	
  very	
  difficult	
  because	
  nobody	
  is	
  perfect.	
  “…	
  -­‐	
  omniscient	
  leaders	
  doesn´t	
  exist	
  but	
  we	
  
seem	
   to	
   need	
   them”	
   (Grint	
   2005,	
   p.	
   34).	
   That	
   means	
   that	
   the	
   followers	
   sometimes	
   expect	
  
leaders	
  to	
  be	
  omniscient	
  but	
  nobody	
  is.	
  It	
  is	
  important	
  to	
  get	
  stick	
  in	
  the	
  people´s	
  heads	
  that	
  
nobody	
   can	
   be	
   omniscient.	
   In	
   my	
   opinion	
   it	
   is	
   more	
   important,	
   and	
   that	
   is	
   what	
   is	
   what	
  
motivates	
   me	
   most,	
   when	
   a	
   leader	
   strives	
   to	
   be	
   as	
   perfect	
   as	
   possible	
   but	
   never	
   loses	
   the	
  
quality	
  of	
  easiness.	
  This	
  is	
  the	
  art	
  of	
  living;	
  this	
  is	
  real	
  Value	
  Based	
  Leadership	
  for	
  me.	
  
One	
  of	
  the	
  best	
  examples	
  of	
  a	
  situation	
  in	
  which	
  I	
  experienced	
  real	
  value	
  based	
  leadership	
  was	
  
in	
  a	
  football	
  team	
  at	
  the	
  age	
  of	
  18.	
  I	
  played	
  for	
  a	
  football	
  club	
  called	
  FC	
  Aarau	
  in	
  Switzerland	
  in	
  a	
  
selection	
  that	
  played	
  a	
  championship	
  in	
  whole	
  Switzerland.	
  The	
  team	
  I	
  was	
  in,	
  played	
  together	
  
in	
  the	
  same	
  constellation	
  for	
  approximately	
  one	
  year.	
  The	
  trainer,	
  in	
  my	
  eyes	
  one	
  of	
  the	
  best	
  
leaders	
   I’ve	
   ever	
   seen,	
   was	
   called	
   Walter	
   Iselin.	
   He	
   used	
   to	
   be	
   a	
   very	
   good	
   football	
   player	
  
himself;	
  he	
  has	
  been	
  a	
  professional	
  when	
  he	
  was	
  younger.	
  So	
  he	
  had	
  already	
  the	
  respect	
  of	
  all	
  
of	
  us	
  because	
  everybody	
  in	
  the	
  team	
  wanted	
  to	
  reach	
  at	
  least	
  the	
  level	
  on	
  which	
  he	
  had	
  played.	
  
Actually,	
  he	
  did	
  not	
  need	
  this	
  basic	
  respect	
  in	
  advance	
  because	
  from	
  the	
  first	
  moment	
  you	
  felt	
  
that	
  he	
  is	
  totally	
  a	
  person	
  you	
  will	
  respect.	
  He	
  had	
  this	
  charisma,	
  this	
  energy,	
  empathy	
  and	
  he	
  
felt	
  how	
  to	
  react	
  in	
  every	
  situation.	
  I	
  can	
  remember	
  that	
  once	
  we	
  were	
  out	
  in	
  the	
  forest	
  running	
  
very	
  early	
  in	
  the	
  morning	
  and	
  everybody	
  was	
  not	
  motivated	
  at	
  all	
  and	
  he	
  was	
  full	
  of	
  energy,	
  
smiling	
  and	
  said	
  there	
  is	
  nothing	
  more	
  beautiful	
  for	
  him	
  than	
  being	
  here	
  right	
  now.	
  He	
  had	
  a	
  
friend	
  who	
  had	
  cancer	
  and	
  he	
  told	
  us	
  this	
  story	
  and	
  I	
  think	
  afterwards	
  everybody	
  was	
  more	
  
motivated	
   to	
   run	
   for	
   hours	
   in	
   the	
   forest.	
   He	
   also	
   knew	
   how	
   to	
   treat	
   every	
   special	
  
  	
   Oliver	
  Kuhn	
  
	
   	
   July	
  2013	
  	
  
	
   	
   based	
  on	
  version	
  August	
  2010	
  
	
  
Page	
  5	
  of	
  15	
  
	
  	
  
character/person	
  in	
  our	
  team.	
  Our	
  characteristics	
  from	
  person	
  to	
  person	
  were	
  so	
  different	
  but	
  
he	
  managed	
  to	
  treat	
  everybody	
  a	
  little	
  bit	
  differently	
  so	
  that	
  it	
  was	
  totally	
  ok	
  for	
  everybody.	
  He	
  
made	
  that	
  everybody	
  felt	
  comfortable	
  and	
  wanted	
  to	
  give	
  his	
  best	
  for	
  the	
  team.	
  I	
  think	
  our	
  
football	
  skills	
  were	
  not	
  the	
  best	
  in	
  whole	
  Switzerland	
  but	
  with	
  this	
  coach,	
  the	
  energy	
  he	
  gave	
  us	
  
and	
  also	
  the	
  self-­‐confidence	
  we	
  got	
  that	
  we	
  are	
  good	
  if	
  we	
  help	
  each	
  other	
  on	
  the	
  field	
  and	
  are	
  
a	
  team,	
  were	
  the	
  key	
  factors	
  that	
  we	
  had	
  chances	
  to	
  win	
  the	
  Swiss	
  Championship	
  till	
  almost	
  the	
  
end.	
  
Another	
  example	
  for	
  person	
  with	
  high	
  value	
  based	
  leadership	
  qualities	
  is	
  Nelson	
  Mandela.	
  For	
  
me,	
  Nelson	
  Mandela	
  (as	
  far	
  as	
  I	
  know	
  him),	
  implements	
  most	
  of	
  the	
  most	
  important	
  qualities,	
  
which	
   a	
   leader	
   needs	
   to	
   have.	
   It	
   is	
   very	
   important	
   to	
   have	
   a	
   role	
   model	
   in	
   your	
   life	
   which	
  
inspires	
  you	
  and	
  which	
  help	
  you	
  to	
  develop	
  your	
  own	
  qualities.	
  I	
  think	
  Nelson	
  Mandela	
  is	
  a	
  role	
  
model	
  of	
  this	
  kind	
  for	
  me.	
  
He	
  was	
  the	
  first	
  black	
  President	
  of	
  South	
  Africa	
  and	
  was	
  in	
  charge	
  between	
  1994	
  and	
  1999.	
  
Recently,	
  I	
  watched	
  the	
  movie	
  “Invictus”	
  in	
  which	
  Morgan	
  Freeman	
  plays	
  the	
  role	
  of	
  Nelson	
  
Mandela.	
  I	
  think	
  he	
  is	
  the	
  perfect	
  role	
  model	
  as	
  a	
  leader	
  because	
  he	
  acts	
  in	
  every	
  situation	
  like	
  a	
  
leader	
   should	
   act.	
   He	
   respects	
   everybody,	
   from	
   the	
   cleaning	
   lady	
   over	
   co-­‐workers	
   to	
   other	
  
presidents.	
   It	
   does	
   not	
   matter	
   if	
   people	
   are	
   black	
   or	
   white,	
   tall	
   or	
   small,	
   or	
   whatever,	
   he	
  
respects	
   everybody	
   how	
   he	
   is	
   and	
   that	
   is	
   how	
   it	
   should	
   be.	
   If	
   everybody	
   would	
   act	
   in	
   this	
  
manner,	
  the	
  world	
  would	
  be	
  a	
  better	
  place	
  than	
  right	
  now,	
  where	
  some	
  extremists,	
  radicals	
  and	
  
dictators	
   try	
   to	
   rule	
   the	
   world.	
   He	
   shows	
   a	
   huge	
   amount	
   of	
   self-­‐awareness,	
   trust	
   and	
  
knowledge.	
  His	
  wisdom	
  is	
  obvious	
  and	
  he	
  shares	
  it	
  with	
  the	
  people	
  around	
  him.	
  He	
  tries	
  not	
  
  	
   Oliver	
  Kuhn	
  
	
   	
   July	
  2013	
  	
  
	
   	
   based	
  on	
  version	
  August	
  2010	
  
	
  
Page	
  6	
  of	
  15	
  
	
  	
  
only	
  to	
  teach	
  but	
  also	
  to	
  learn	
  in	
  every	
  situation	
  and	
  that	
  is	
  very	
  impressive,	
  especially	
  for	
  a	
  
man	
  in	
  his	
  age.	
  
I	
  would	
  love	
  to	
  work	
  for	
  him	
  or	
  with	
  him	
  because	
  I	
  think	
  I	
  would	
  trust	
  him.	
  I	
  know	
  that	
  he	
  would	
  
accept	
  and	
  respect	
  me	
  how	
  I	
  am.	
  He	
  would	
  try	
  to	
  share	
  his	
  wisdom	
  with	
  me	
  and	
  I	
  would	
  want	
  
to	
  reach	
  his	
  level	
  of	
  wisdom	
  that	
  would	
  be	
  a	
  good	
  combination.	
  I	
  also	
  think	
  that	
  he	
  would	
  try	
  to	
  
learn	
  something	
  from	
  me	
  and	
  I	
  think	
  I	
  could	
  show	
  him	
  some	
  different	
  points	
  of	
  view	
  of	
  life.	
  	
  
Especially	
  his	
  background	
  and	
  the	
  experiences	
  he	
  made	
  are	
  impressive.	
  He	
  was	
  in	
  prison	
  for	
  a	
  
long	
  time	
  and	
  I	
  think	
  that	
  formed	
  him	
  as	
  a	
  person.	
  	
  
	
  A	
  very	
  good	
  quality	
  he	
  has	
  is	
  that	
  he	
  has	
  visions,	
  big	
  visions.	
  Nevertheless	
  he	
  always	
  tries	
  to	
  live	
  
for	
  the	
  vision	
  and	
  to	
  fulfill	
  his	
  dreams.	
  He	
  is	
  a	
  thinker	
  and	
  an	
  actor	
  at	
  the	
  same	
  time.	
  The	
  very	
  
best	
  example	
  for	
  this	
  is,	
  of	
  course,	
  his	
  vision	
  of	
  freedom	
  in	
  South-­‐Africa	
  between	
  the	
  white	
  and	
  
black	
  people,	
  the	
  fight	
  against	
  the	
  Apartheid.	
  	
  
He	
  is	
  very	
  clever	
  and	
  smart	
  as	
  well.	
  He	
  completed	
  his	
  junior	
  certificate	
  in	
  two	
  years,	
  instead	
  of	
  
the	
  usual	
  three	
  years.	
  What	
  impresses	
  me	
  more	
  than	
  just	
  a	
  certificate	
  is	
  that	
  he	
  thinks	
  in	
  the	
  
long-­‐term	
   and	
   not	
   in	
   the	
   short-­‐term	
   like	
   a	
   lot	
   of	
   people	
   do	
   nowadays	
   (it’s	
   all	
   about	
   money	
  
making,	
  shareholder	
  maximizing	
  etc.).	
  	
  
He	
  also	
  has	
  this	
  certain	
  charisma	
  which	
  makes	
  you	
  trust	
  him.	
  He	
  acts	
  in	
  a	
  particular	
  way,	
  is	
  calm	
  
and	
  does	
  not	
  get	
  crazy	
  when	
  something	
  special	
  happens.	
  He	
  shows	
  responsibility	
  and	
  nothing	
  
can	
  really	
  get	
  him	
  out	
  of	
  control.	
  	
  
  	
   Oliver	
  Kuhn	
  
	
   	
   July	
  2013	
  	
  
	
   	
   based	
  on	
  version	
  August	
  2010	
  
	
  
Page	
  7	
  of	
  15	
  
	
  	
  
He	
  also	
  shares	
  the	
  interest	
  for	
  sports.	
  In	
  the	
  movie	
  “Invictus”	
  he	
  supported	
  the	
  national	
  team	
  of	
  
South	
  Africa	
  in	
  a	
  special	
  way,	
  talked	
  with	
  the	
  captain	
  and	
  motivated	
  the	
  whole	
  team	
  and	
  at	
  the	
  
end	
  they	
  succeeded	
  at	
  the	
  World	
  Cup.	
  His	
  intention	
  was	
  to	
  bring	
  together	
  all	
  the	
  people	
  from	
  
the	
  different	
  races	
  through	
  this	
  sport	
  event.	
  So	
  he	
  is	
  also	
  very	
  creative	
  and	
  really	
  tries	
  to	
  fulfill	
  
his	
   mission.	
   His	
   will	
   is	
   very	
   strong,	
   that	
   is	
   another	
   very	
   important	
   quality	
   for	
   a	
   leader	
   (see	
  
Collins,	
  2001).	
  I	
  think	
  I	
  would	
  be	
  very	
  motivated	
  by	
  him	
  and	
  would	
  like	
  to	
  be	
  his	
  follower	
  in	
  a	
  
way,	
  maybe	
  his	
  co-­‐worker	
  or	
  something	
  like	
  that.	
  	
  
Another	
  leader,	
  which	
  is	
  actually	
  not	
  really	
  a	
  leader	
  in	
  the	
  traditional	
  way,	
  I	
  would	
  like	
  to	
  follow	
  
is	
  the	
  Swiss	
  tennis	
  player	
  Roger	
  Federer.	
  He	
  is	
  probably	
  the	
  most	
  famous	
  tennis	
  player	
  ever	
  and	
  
holds	
  a	
  lot	
  of	
  records	
  and	
  is	
  still	
  one	
  of	
  the	
  best	
  players	
  right	
  now.	
  He	
  is	
  more	
  a	
  role	
  model	
  than	
  
a	
  leader	
  for	
  me	
  because	
  he	
  plays	
  a	
  one	
  man	
  and	
  not	
  a	
  team	
  sport.	
  However,	
  also	
  in	
  tennis	
  you	
  
have	
  a	
  team	
  around	
  you	
  with	
  the	
  coach,	
  physiotherapist,	
  training	
  partners	
  etc.	
  And	
  he	
  has	
  a	
  
family	
  and	
  twin	
  daughters	
  in	
  which	
  situation	
  he	
  has	
  to	
  act	
  as	
  a	
  leader	
  as	
  well.	
  
The	
  two	
  most	
  fascinating	
  things	
  about	
  Roger	
  Federer	
  for	
  me	
  personally	
  are	
  the	
  following:	
  First,	
  
his	
  development	
  which	
  was	
  amazing.	
  When	
  you	
  compare	
  him	
  how	
  he	
  acted	
  when	
  he	
  was	
  at	
  the	
  
age	
  of	
  19	
  or	
  20	
  and	
  now	
  (I	
  think	
  he	
  is	
  now	
  31),	
  he	
  is	
  a	
  totally	
  different	
  person.	
  He	
  acts	
  much	
  
calmer,	
  has	
  more	
  experience,	
  never	
  loses	
  the	
  view	
  over	
  the	
  situation	
  and	
  makes	
  the	
  big	
  points.	
  
That	
  means	
  he	
  is	
  best	
  when	
  he	
  is	
  under	
  pressure.	
  Second,	
  he	
  is	
  a	
  frontrunner.	
  A	
  frontrunner	
  is	
  
somebody	
  who,	
  as	
  soon	
  as	
  he	
  is	
  leading	
  in	
  a	
  game,	
  it	
  gets	
  almost	
  impossible	
  to	
  beat	
  him.	
  That	
  is	
  
for	
  me	
  a	
  very	
  good	
  quality.	
  It	
  is	
  easier	
  to	
  be	
  motivated	
  when	
  you	
  see	
  somebody	
  in	
  front	
  of	
  you	
  
who	
  you	
  can	
  beat	
  than	
  the	
  situation	
  where	
  you	
  are	
  already	
  leading	
  and	
  should	
  not	
  lose	
  the	
  
  	
   Oliver	
  Kuhn	
  
	
   	
   July	
  2013	
  	
  
	
   	
   based	
  on	
  version	
  August	
  2010	
  
	
  
Page	
  8	
  of	
  15	
  
	
  	
  
nerves.	
  I	
  think	
  this	
  is	
  a	
  key	
  factor	
  to	
  have	
  success.	
  There	
  are	
  a	
  lot	
  of	
  examples	
  of	
  people	
  who	
  
reached	
  something	
  and	
  then	
  suddenly	
  they	
  lose	
  everything	
  because	
  their	
  characters	
  are	
  not	
  
strong	
  enough	
  or	
  they	
  did	
  not	
  plan	
  in	
  the	
  long	
  run.	
  	
  
You	
  can	
  apply	
  this	
  metaphor	
  from	
  Roger	
  Federer	
  as	
  a	
  frontrunner	
  in	
  tennis	
  to	
  companies	
  and	
  
business	
   in	
   general.	
   Companies	
   should	
   also	
   plan	
   in	
   the	
   long-­‐term.	
   I	
   prefer	
   companies	
   with	
  
basics	
  and	
  a	
  solid	
  background,	
  which	
  stay	
  and	
  produce	
  at	
  a	
  high	
  level	
  for	
  decades	
  and	
  not	
  only	
  
some	
  years.	
  In	
  general,	
  I	
  think	
  that	
  sports	
  is	
  a	
  very	
  good	
  field	
  for	
  observation	
  of	
  leaders	
  and	
  for	
  
most	
  people	
  it	
  is	
  the	
  first	
  practical	
  experience	
  in	
  leadership	
  they	
  do.	
  For	
  me	
  personally,	
  sports	
  is	
  
the	
   best	
   school	
   of	
   live	
   you	
   can	
   have	
   at	
   a	
   young	
   age,	
   especially	
   team	
   sports.	
   There	
   you	
   are	
  
leader	
  and	
  follower	
  at	
  the	
  same	
  time!	
  
That	
   leads	
   me	
   to	
   the	
   discussion	
   of	
   Value	
   Based	
   Leadership	
   and	
   Value	
   Based	
   Followership.	
  
Leadership	
   and	
   followership	
   belong	
   totally	
   together.	
   Without	
   followers	
   there	
   would	
   be	
   no	
  
leader,	
  without	
  a	
  leader,	
  followers	
  would	
  not	
  be	
  followers	
  (see	
  Grint	
  2005,	
  p.19).	
  They	
  stick	
  
together.	
  There	
  is	
  a	
  leader	
  in	
  every	
  group;	
  mostly	
  there	
  are	
  several	
  leaders	
  at	
  the	
  same	
  time	
  in	
  
the	
  same	
  group.	
  So,	
  Leadership	
  is	
  a	
  concept	
  of	
  the	
  whole	
  community,	
  it	
  is	
  more	
  a	
  collective	
  
than	
   an	
   individual	
   phenomenon	
   (see	
   Grint	
   2005,	
   p.19).	
   The	
   importance	
   of	
   followers	
   and	
  
especially	
  their	
  commitment	
  to	
  sense-­‐making	
  is	
  crucial	
  (see	
  Grint,	
  p.33).	
  And	
  Popper	
  says:	
  “It	
  is	
  
the	
   responsibility	
   of	
   the	
   followers	
   to	
   inhibit	
   leaders’	
   errors	
   and	
   to	
   remain	
   as	
   Constructive	
  
Dissenters,	
   helping	
   the	
   organization	
   to	
   achieve	
   its	
   goals	
   but	
   not	
   allowing	
   any	
   leaders	
   to	
  
undermine	
  this”	
  (see	
  Popper	
  in	
  Grint,	
  2005,	
  p.35).	
  What	
  leaders	
  need	
  to	
  posses	
  is	
  Charisma:	
  the	
  
ability	
  to	
  mobilize	
  followers	
  (see	
  Grint,	
  2005,	
  p.6)	
  
  	
   Oliver	
  Kuhn	
  
	
   	
   July	
  2013	
  	
  
	
   	
   based	
  on	
  version	
  August	
  2010	
  
	
  
Page	
  9	
  of	
  15	
  
	
  	
  
Another	
  view	
  is	
  Distributed	
  Leadership:	
  “A	
  system	
  of	
  leadership	
  enabling	
  control	
  that	
  facilitates	
  
distributed	
  leadership	
  and	
  the	
  ability	
  of	
  local	
  ground	
  commanders	
  to	
  seize	
  the	
  initiative	
  rather	
  
than	
   wait	
   for	
   order”	
   (see	
   Grint,	
   2005,	
   p.38).	
   I	
   support	
   this	
   kind	
   of	
   leadership,	
   I	
   think	
   it	
   is	
  
appropriate	
  to	
  these	
  days	
  and	
  will	
  be	
  even	
  more	
  important	
  in	
  the	
  future.	
  Because	
  everything	
  is	
  
getting	
  more	
  and	
  more	
  complex,	
  leadership	
  has	
  to	
  be	
  distributed.	
  
To	
  go	
  back	
  to	
  the	
  term	
  “Value	
  Based”	
  it	
  is	
  very	
  important	
  to	
  consider	
  the	
  ethical	
  aspects.	
  Is	
  
there	
  a	
  right	
  or	
  wrong	
  way	
  to	
  act	
  as	
  a	
  leader?	
  Let´s	
  consider	
  Machiavelli´s	
  point	
  of	
  view	
  in	
  this	
  
topic:	
  “…,	
  he	
  should	
  not	
  stray	
  away	
  from	
  the	
  good,	
  but	
  he	
  should	
  know	
  how	
  to	
  enter	
  into	
  evil	
  
when	
  necessity	
  commands”	
  (see	
  Machiavelli,	
  p.60).	
  So,	
  Machiavelli	
  claims	
  that	
  leaders	
  does	
  not	
  
have	
  to	
  be	
  nice	
  all	
  the	
  time,	
  they	
  can	
  also	
  turn	
  into	
  evil	
  if	
  necessary.	
  Machiavelli	
  uses	
  here	
  the	
  
comparison	
  that	
  leaders	
  (in	
  his	
  case	
  the	
  prince)	
  have	
  to	
  be	
  “the	
  fox	
  and	
  the	
  lion”	
  at	
  the	
  same	
  
time.	
  That	
  means	
  he	
  has	
  to	
  be	
  clever,	
  smart	
  and	
  strong	
  at	
  the	
  same	
  time.	
  But	
  is	
  that	
  really	
  still	
  
an	
  actual	
  approach?	
  I	
  do	
  not	
  think	
  so.	
  Nowadays,	
  leaders	
  have	
  still	
  to	
  be	
  strong	
  but	
  not	
  in	
  the	
  
same	
  way	
  like	
  earlier.	
  They	
  do	
  not	
  have	
  to	
  be	
  conquerors;	
  they	
  have	
  to	
  be	
  more	
  the	
  first	
  among	
  
equals	
  (see	
  Gandhi,	
  1927).	
  	
  
For	
  me	
  ethical	
  leadership	
  goes	
  one	
  in	
  one	
  with	
  moral	
  leadership.	
  “Ethical	
  and	
  moral	
  leadership;	
  
leadership	
  which	
  is	
  necessarily	
  moral,	
  is	
  also	
  necessarily	
  tied	
  to	
  democracy”	
  (see	
  Grint,	
  2005,	
  
p.12).	
  But	
  at	
  the	
  end	
  it	
  lies	
  always	
  in	
  the	
  perspective	
  of	
  the	
  perceiver,	
  what	
  ethical	
  or	
  moral	
  
leadership	
   really	
   is	
   (see	
   Grint,	
   2005,	
   p.73).	
   For	
   example,	
   from	
   culture	
   to	
   culture,	
   moral	
  
leadership	
  can	
  mean	
  something	
  totally	
  different.	
  
  	
   Oliver	
  Kuhn	
  
	
   	
   July	
  2013	
  	
  
	
   	
   based	
  on	
  version	
  August	
  2010	
  
	
  
Page	
  10	
  of	
  15	
  
	
  
This	
  leads	
  me	
  to	
  the	
  discussion	
  of	
  the	
  cultural	
  aspects	
  of	
  leadership.	
  Culture	
  and	
  leadership	
  are	
  
highly	
  connected.	
  Leadership	
  styles	
  can	
  differ	
  from	
  culture	
  to	
  culture	
  as	
  also	
  values	
  can	
  differ.	
  
What	
  is	
  accepted	
  and	
  expected	
  in	
  one	
  culture	
  can	
  be	
  very	
  rude	
  in	
  another	
  one.	
  Some	
  cultures	
  
are	
  more	
  individualistic	
  and	
  others	
  are	
  exactly	
  the	
  opposite.	
  	
  
Under	
   culture	
   I	
   share	
   almost	
   the	
   same	
   opinion	
   like	
   Hans	
   Gullestrup.	
   I	
   define	
   culture	
   as	
   the	
  
rituals,	
  values	
  and	
  beliefs	
  a	
  certain	
  group	
  shares	
  which	
  are	
  different	
  to	
  other	
  cultures.	
  I	
  support	
  
Hofstede’s	
  quote:	
  “Culture	
  is	
  not	
  something	
  you	
  are	
  born	
  with,	
  it’s	
  learned.”	
  	
  That	
  means	
  that	
  
you	
  learn	
  this	
  rituals,	
  values	
  and	
  beliefs	
  from	
  your	
  birth	
  till	
  you’re	
  grown	
  up	
  and	
  can	
  make	
  your	
  
own	
   opinion.	
   Family,	
   school,	
   the	
   whole	
   environment	
   you	
   grow	
   up,	
   friends,	
   peers	
   and	
   even	
  
strangers	
  in	
  your	
  area	
  help	
  to	
  create	
  this	
  culture.	
  
There	
  are	
  certain	
  core	
  values	
  which	
  exist	
  in	
  every	
  culture	
  like	
  you	
  should	
  not	
  hurt	
  somebody.	
  
However,	
   on	
   a	
   higher	
   level	
   the	
   values	
   can	
   have	
   a	
   very	
   big	
   variety	
   from	
   culture	
   to	
   culture.	
  
Everybody	
   has	
   a	
   different	
   cultural	
   background,	
   everybody	
   is	
   individual	
   and	
   that	
   is	
   good	
   so.	
  
Otherwise,	
  if	
  we	
  would	
  be	
  all	
  the	
  same,	
  that	
  would	
  be	
  kind	
  of	
  boring.	
  Especially	
  nowadays,	
  
immigrant	
   rates	
   are	
   quite	
   high	
   and	
   the	
   different	
   culture	
   get	
   more	
   and	
   more	
   mixed.	
   It	
   can	
  
happen	
   that	
   a	
   person	
   has	
   four	
   or	
   more	
   cultural	
   backgrounds.	
   We	
   are	
   also	
   influenced	
   from	
  
different	
  cultures	
  through	
  the	
  globalization.	
  TV	
  shows,	
  food,	
  social	
  media	
  and	
  the	
  easiness	
  of	
  
travelling	
  nowadays	
  are	
  factors	
  which	
  strengthen	
  this	
  influence.	
  
In	
  my	
  opinion,	
  the	
  most	
  important	
  point	
  between	
  different	
  cultures	
  is	
  respect.	
  If	
  everybody	
  
respects	
  the	
  other	
  cultures,	
  can	
  adapt	
  and	
  assimilate	
  in	
  a	
  certain	
  way	
  when	
  you	
  are	
  travelling,	
  
  	
   Oliver	
  Kuhn	
  
	
   	
   July	
  2013	
  	
  
	
   	
   based	
  on	
  version	
  August	
  2010	
  
	
  
Page	
  11	
  of	
  15	
  
	
  
working	
  or	
  living	
  in	
  another	
  culture	
  than	
  the	
  one	
  you	
  are	
  grown	
  up,	
  then	
  the	
  world	
  can	
  be	
  a	
  
better,	
  nicer	
  and	
  friendlier	
  place.	
  This	
  process	
  is	
  called	
  acculturation	
  and	
  everybody	
  has	
  to	
  go	
  
through	
  this	
  process	
  .	
  
In	
  my	
  culture,	
  Swiss	
  culture	
  or	
  more	
  general	
  middle	
  European	
  culture,	
  a	
  leader	
  is	
  expected	
  to	
  
have	
  the	
  ability	
  to	
  build	
  good	
  relationships,	
  networks	
  and	
  trust.	
  A	
  leader	
  is	
  a	
  connector	
  which	
  is	
  
approachable	
   for	
   everybody.	
   He	
   should	
   be	
   honest	
   and	
   trustworthy	
   as	
   well,	
   of	
   course.	
  
Switzerland	
  is	
  a	
  very	
  low	
  context	
  country	
  after	
  Hall.	
  That	
  means	
  that	
  people	
  in	
  Swiss	
  culture	
  are	
  
very	
  precise	
  and	
  direct	
  and	
  they	
  don	
  not	
  speak	
  an	
  hour	
  about	
  the	
  same	
  thing.	
  They	
  want	
  to	
  
point	
  out	
  what	
  they	
  want	
  to	
  say	
  and	
  you	
  do	
  not	
  have	
  to	
  read	
  between	
  the	
  lines	
  like	
  in	
  other,	
  for	
  
example	
  the	
  Asian,	
  cultures.	
  This	
  differentiation	
  between	
  high	
  and	
  low	
  context	
  cultures	
  may	
  
lead	
  to	
  misunderstandings.	
  That’s	
  why	
  you	
  have	
  to	
  be	
  aware	
  with	
  whom	
  you	
  are	
  talking	
  or	
  
making	
  a	
  deal	
  and	
  you	
  should	
  also	
  be	
  aware	
  of	
  the	
  values	
  which	
  are	
  common	
  in	
  this	
  culture.	
  
Another	
   important	
   point	
   in	
   my	
   opinion	
   lies	
   in	
   the	
   quote	
   of	
   Hans	
   Gullestrup	
   who	
   says	
   that	
  
cultures	
  undergo	
  a	
  constant	
  change.	
  That	
  means	
  that	
  also	
  values	
  undergo	
  a	
  constant	
  change.	
  I	
  
think	
  this	
  is	
  totally	
  true.	
  If	
  you	
  compare	
  the	
  values	
  of	
  a	
  culture	
  some	
  hundred	
  or	
  maybe	
  only	
  
some	
  years	
  ago,	
  then	
  you	
  see	
  that	
  they	
  mostly	
  differ.	
   	
  
  	
   Oliver	
  Kuhn	
  
	
   	
   July	
  2013	
  	
  
	
   	
   based	
  on	
  version	
  August	
  2010	
  
	
  
Page	
  12	
  of	
  15	
  
	
  
Conclusion	
  
“We	
  are	
  what	
  we	
  repeatedly	
  do.	
  Excellence,	
  then,	
  is	
  not	
  an	
  act,	
  but	
  a	
  habit”	
  (see	
  Aristotle	
  in	
  
Illes,	
  2010a,	
  p.14).	
  Value	
  Based	
  Leadership	
  includes	
  striving	
  for	
  excellence,	
  excellence	
  in	
  every	
  
situation,	
  so	
  that	
  it	
  will	
  be	
  a	
  habit	
  some	
  when,	
  that	
  is	
  true	
  leadership	
  in	
  my	
  eyes.	
  This	
  is	
  the	
  
shortest	
   possible	
   explanation	
   what	
   Value	
   Based	
   Leadership	
   means	
   for	
   me.	
   If	
   you	
   strive	
   for	
  
excellence	
   so	
   that	
   it	
   becomes	
   a	
   habit	
   for	
   you,	
   people	
   will	
   follow	
   you	
   for	
   sure.	
   Excellence,	
  
mastery,	
  all	
  this	
  big	
  words	
  include	
  value	
  based	
  behavior	
  and	
  leadership	
  as	
  well.	
  	
  
But	
  that	
  you	
  can	
  strive	
  for	
  excellence	
  you	
  have	
  to	
  be	
  content	
  with	
  yourself	
  first.	
  The	
  following	
  
quote	
  supports	
  this:	
  “A	
  person	
  who	
  is	
  fully	
  differentiated	
  and	
  integrated	
  becomes	
  a	
  complex	
  
individual	
  –	
  one	
  who	
  has	
  the	
  best	
  chance	
  at	
  leading	
  a	
  happy,	
  vital	
  and	
  meaningful	
  life”	
  (see	
  
Csikszentmihalyi	
  in	
  Illes,	
  2010b,	
  p.9).	
  I	
  think	
  only	
  if	
  you	
  are	
  that	
  far	
  in	
  your	
  life,	
  if	
  you	
  have	
  
reached	
   this	
   level	
   of	
   wisdom,	
   then	
   you	
   are	
   really	
   ready	
   to	
   be	
   a	
   good	
   leader.	
   This	
   is	
   a	
   long	
  
process	
   which	
   takes	
   many	
   years	
   and	
   many	
   hard	
   and	
   maybe	
   painful	
   experiences	
   (like	
   for	
  
example	
   Nelson	
   Mandela	
   had	
   when	
   he	
   was	
   in	
   prison	
   or	
   Roger	
   Federer	
   when	
   he	
   lost	
   an	
  
important	
  match).	
  But	
  at	
  the	
  end,	
  I´m	
  sure,	
  everybody	
  who	
  wants	
  and	
  strives	
  for	
  this	
  can	
  reach	
  
a	
  certain	
  leadership	
  level.	
  So	
  the	
  will	
  is	
  also	
  very	
  important	
  (see	
  Collins,	
  2001).	
  	
  
As	
  I	
  already	
  mentioned:	
  “Leadership	
  is	
  a	
  consequence	
  of	
  many	
  small	
  decisions	
  and	
  acts”	
  (see	
  
Grint,	
  2010,	
  p.39)	
  and	
  it	
  has	
  an	
  impact	
  on	
  all	
  different	
  (also	
  non-­‐business	
  related)	
  subjects	
  (see	
  
Cambridge	
   Business,	
   Q2,	
   2010,	
   p.	
   56-­‐57).	
   I	
   think	
   these	
   two	
   insights	
   are	
   also	
   worth	
   to	
   be	
  
mentioned	
  in	
  the	
  conclusion.	
  
  	
   Oliver	
  Kuhn	
  
	
   	
   July	
  2013	
  	
  
	
   	
   based	
  on	
  version	
  August	
  2010	
  
	
  
Page	
  13	
  of	
  15	
  
	
  
At	
  the	
  end,	
  it	
  is	
  often	
  the	
  gut	
  feeling	
  which	
  decides	
  and	
  leaders	
  with	
  the	
  right	
  values	
  (whatever	
  
that	
   means	
   lies	
   in	
   the	
   perspective	
   of	
   the	
   perceiver)	
   will	
   have	
   this	
   right	
   gut	
   feeling	
   in	
   most	
  
situations,	
  are	
  flexible,	
  self-­‐confident	
  and	
  self-­‐aware.	
  All	
  this	
  factors	
  and	
  many	
  others	
  more	
  like	
  
finding	
  the	
  right	
  balance	
  in	
  every	
  situation,	
  are	
  crucial	
  for	
  Value	
  Based	
  Leaders.	
  That	
  is	
  what	
  I	
  
am	
  striving	
  for,	
  to	
  improve	
  and	
  posses	
  all	
  these	
  qualities!	
  	
  
	
   	
  
  	
   Oliver	
  Kuhn	
  
	
   	
   July	
  2013	
  	
  
	
   	
   based	
  on	
  version	
  August	
  2010	
  
	
  
Page	
  14	
  of	
  15	
  
	
  
List	
  of	
  references	
  
Grint	
  K.,	
  2005,	
  Leadership:	
  Limits	
  and	
  Possibilities	
  
Machiavelli	
  N.,	
  The	
  Prince	
  
Handouts	
  2010	
  (Session	
  1-­‐10)	
  
Illes	
  K.,	
  2010a,	
  Personal	
  Leadership	
  
Illes	
  K.,	
  2010b,	
  Trust	
  and	
  Maturity	
  
Collins	
  J.,	
  2001,	
  Level	
  5	
  Leadership	
  
Cambridge	
  Business,	
  Q2,	
  2010,	
  Judge	
  for	
  yourself	
  
	
   	
  
  	
   Oliver	
  Kuhn	
  
	
   	
   July	
  2013	
  	
  
	
   	
   based	
  on	
  version	
  August	
  2010	
  
	
  
Page	
  15	
  of	
  15	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Since	
  September	
  2012	
  Oliver	
  Kuhn	
  works	
  for	
  SBB	
  in	
  the	
  E-­‐Business/E-­‐Marketing	
  departement.	
  	
  
Prior	
  to	
  that	
  he	
  was	
  a	
  Marketing	
  Student	
  at	
  the	
  University	
  of	
  Berne,	
  where	
  he	
  wrote	
  his	
  master	
  thesis	
  
about	
  Swiss	
  SMEs	
  and	
  Social	
  Media.	
  
During	
   his	
   studies	
   he	
   worked	
   1.5	
   years	
   as	
   a	
   part-­‐time	
   Management	
   Assistant	
   for	
   Vujàdé	
   Ltd,	
   a	
  
innovation	
  consultancy	
  in	
  Biel,	
  he	
  successfully	
  completed	
  a	
  6-­‐month	
  internship	
  at	
  Scintilla	
  AG	
  (subsidiary	
  
of	
  Bosch)	
  in	
  the	
  field	
  of	
  controlling,	
  worked	
  as	
  a	
  freelancer	
  for	
  Adidas,	
  accomplished	
  a	
  10	
  week	
  English	
  
language	
   exchange	
   in	
   Canada	
   and	
   took	
   summer	
   courses	
   in	
   consumer	
   behavior,	
   leadership	
   and	
  
innovation	
  at	
  the	
  Copenhagen	
  Business	
  School	
  (2010,	
  2011).	
  
Contact:	
  
Twitter:	
  	
   www.twitter.com/olihandro	
  
Xing:	
   	
   https://www.xing.com/profile/Oliver_Kuhn21?sc_o=mxb_p	
  	
  
LinkedIn:	
   http://www.linkedin.com/profile/view?id=105514811&trk=hb_tab_pro_top	
  	
  
Further	
  reading:	
  
http://www.therightsocialmedia.com/?p=936#.UbxSIYeHoM8.twitter	
  	
  

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Value based leadership

  • 1.     Oliver  Kuhn       July  2013         based  on  version  August  2010     Page  1  of  15       Essay     What  is  Value  Based  Leadership?     Introduction   Value  Based  Leadership  is  a  big  concept  that  has  deserved  to  be  explored  and  thought  about  in   a  broad  view.  I  choose  this  topic  because  it  is  very  broad.  I  think  I  can  explain  my  thoughts  and   learned  insights  best  within  this  topic.  I  consider  myself  more  as  a  generalist  than  a  specialist  at   this  time  of  my  life.  Of  course,  I  will  become  more  a  specialist  in  my  future  job.  Nevertheless,  I   will  always  want  to  keep  a  broad  view  over  everything,  I  think  this  is  a  very  important  quality   for  every  leader.  They  cannot  do  every  little  job,  they  need  to  have  the  overview  so  that  they   can  delegate  and  let  the  company  strive  for  a  higher  goal.     To   use   a   metaphor:   A   leader   is   like   the   captain   on   a   boat,   sometimes   there   are   storms,   sometimes  the  sea  is  quieter  and  the  sun  is  shining.  The  leader,  however,  always  need  to  have   the  vision  to  reach  the  goal  and  has  to  lead  the  whole  boat  crew  and  the  passengers  to  the  next   destination.  His  goal  is  (or  at  least  should  be  in  my  opinion)  to  reach  this  next  destination  with   the   best   possible   outcome   for   everybody   on   the   boat   and   the   environment.   That   is   why   I   choose  this  topic  and  not  one  of  the  other  ones,  even  though  they  are  very  interesting  too.   However,  I  don´t  want  to  lose  myself  in  just  a  very  specific  part  of  Value  Base  Leadership,  I  want   to  try  to  present  a  whole  picture  over  this  big  topic  in  this  essay.  
  • 2.     Oliver  Kuhn       July  2013         based  on  version  August  2010     Page  2  of  15       Main  body   Value  Based  Leadership  can  be  divided  in  two  different  parts:  The  first  part  is  “Value  Based”   and  the  second  part  is  “Leadership”.  “Values  are  assumptions  about  how  things  ought  to  be  in   the   society.   There   are   broad   tendencies   to   prefer   certain   states   of   affairs   over   others”.   But   which  states  are  preferred  by  which  people  at  which  times  in  which  situation?  That  is  a  very   difficult   question,   which   is   almost   impossible   to   answer.   At   least   there   is   no   right   or   wrong   answer,   there   are   only   some   attempts   to   come   as   close   to   an   answer   as   possible.   It   is   a   question  of  culture,  of  the  company,  of  the  goals  and  visions  you  have,  of  every  individual  and   much  more.  I  will  try  to  explain  these  aspects,  what  value  based  means  or  can  mean,  later  in   this  essay.   The  second  part  of  the  whole  expression  is  leadership  which  is  by  itself  already  a  very  complex   concept  and  combined  with  the  words  “value  based”,  even  more.  Leadership  involves  always  at   least  one  or  several  leaders  and  his  followers.  Without  followers,  there  is  no  leadership  (see   Grint  2005,  p.19).  I  will  explain  this  later  too  (see  page  6).   First,  I  want  to  try  to  give  a  personal  definition  of  Value  Based  Leadership:  In  my  opinion,  Value   Based  Leadership  means  to  strive  for  excellence  in  every  situation,  to  act  as  a  role  model  in   following   your   own   set   of   principles   with   the   ability   to   react   with   flexibility   to   situational   circumstances.  It  is  also  about  empathy  and  emotional  intelligence,  the  feeling  for  others  and   the   art   to   treat   every   individual   differently,   so   that   at   the   end   everybody   feels   threatened   correctly  and  will  be  motivated.  This  varies  from  person  to  person.  The  goal  is  to  reach  a  better   situation  for  every  individual  so  that  at  the  end  the  whole  community  reaches  an  improvement  
  • 3.     Oliver  Kuhn       July  2013         based  on  version  August  2010     Page  3  of  15       to   a   higher   level   which   means   progress.   To   go   back   to   the   boat-­‐captain   metaphor   of   the   introduction,   the   goal   would   be   to   reach   the   next   destination   which   will   be   a   progress   for   everybody  on  the  boat  (see  introduction,  p.1).     Leadership  is  also  GLOCAL  which  means  thinking  globally  and  acting  locally.  It  is  about  acting  as   a  leader  in  every  possible  and  small  situation,  creating  trust  to  all  the  people  around  you,  and  it   does  not  matter  if  it  is  the  cleaning  people  or  your  boss.  “Leadership  is  a  consequence  of  many   small  decisions  and  acts”(see  Grint,  2005,  p.39).  This  big  concept  includes  a  lot  of  tiny  things  like   just  having  a  positive  aura,  looking  into  the  eyes  of  the  people,  having  a  smile  on  your  face,   being  confident  in  what  you  are  doing  and  having  goals,  visions  and  values  that  you  will  follow.   It  requires  open-­‐mindedness,  responsibility  (for  yourself  first  and  then  for  others),  humility  and   RESPECT!  But  never  forget  the  broad  picture,  the  stakeholders,  environment  and  so  on.   I  think  the  following  quote  of  Harry  Truman  is  a  very  good  one:  “A  leader  is  a  man  who  has  the   ability  to  get  other  people  to  do  what  they  don’t  want  to  do  and  like  it”  (see  Truman,  slides   session  1,  slide  20).  This  stresses  the  quality  to  motivate  people.  They  should  start  to  like  what   they  do,  even  though  they  did  not  like  it  at  the  beginning.  That  will  lead  to  more  fun  at  work   and   that   to   more   success.   My   definition   of   leadership   goes   even   further   than   the   Truman   quote.  I  think  a  really  good  leader  can  create  a  working  environment  in  which  not  the  leader   himself  get  other  people  to  do  what  they  do  not  want  to  do  and  like  but  where  the  people   themselves  will  start  to  motivate  themselves.  The  leader  only  creates  the  right  circumstances;   at  the  end  the  people  themselves  are  responsible  for  their  motivation.  
  • 4.     Oliver  Kuhn       July  2013         based  on  version  August  2010     Page  4  of  15       Value  Based  Leadership  is  also  an  art  of  living;  it  is  finding  the  right  balance  in  every  situation.   This  is  very  difficult  because  nobody  is  perfect.  “…  -­‐  omniscient  leaders  doesn´t  exist  but  we   seem   to   need   them”   (Grint   2005,   p.   34).   That   means   that   the   followers   sometimes   expect   leaders  to  be  omniscient  but  nobody  is.  It  is  important  to  get  stick  in  the  people´s  heads  that   nobody   can   be   omniscient.   In   my   opinion   it   is   more   important,   and   that   is   what   is   what   motivates   me   most,   when   a   leader   strives   to   be   as   perfect   as   possible   but   never   loses   the   quality  of  easiness.  This  is  the  art  of  living;  this  is  real  Value  Based  Leadership  for  me.   One  of  the  best  examples  of  a  situation  in  which  I  experienced  real  value  based  leadership  was   in  a  football  team  at  the  age  of  18.  I  played  for  a  football  club  called  FC  Aarau  in  Switzerland  in  a   selection  that  played  a  championship  in  whole  Switzerland.  The  team  I  was  in,  played  together   in  the  same  constellation  for  approximately  one  year.  The  trainer,  in  my  eyes  one  of  the  best   leaders   I’ve   ever   seen,   was   called   Walter   Iselin.   He   used   to   be   a   very   good   football   player   himself;  he  has  been  a  professional  when  he  was  younger.  So  he  had  already  the  respect  of  all   of  us  because  everybody  in  the  team  wanted  to  reach  at  least  the  level  on  which  he  had  played.   Actually,  he  did  not  need  this  basic  respect  in  advance  because  from  the  first  moment  you  felt   that  he  is  totally  a  person  you  will  respect.  He  had  this  charisma,  this  energy,  empathy  and  he   felt  how  to  react  in  every  situation.  I  can  remember  that  once  we  were  out  in  the  forest  running   very  early  in  the  morning  and  everybody  was  not  motivated  at  all  and  he  was  full  of  energy,   smiling  and  said  there  is  nothing  more  beautiful  for  him  than  being  here  right  now.  He  had  a   friend  who  had  cancer  and  he  told  us  this  story  and  I  think  afterwards  everybody  was  more   motivated   to   run   for   hours   in   the   forest.   He   also   knew   how   to   treat   every   special  
  • 5.     Oliver  Kuhn       July  2013         based  on  version  August  2010     Page  5  of  15       character/person  in  our  team.  Our  characteristics  from  person  to  person  were  so  different  but   he  managed  to  treat  everybody  a  little  bit  differently  so  that  it  was  totally  ok  for  everybody.  He   made  that  everybody  felt  comfortable  and  wanted  to  give  his  best  for  the  team.  I  think  our   football  skills  were  not  the  best  in  whole  Switzerland  but  with  this  coach,  the  energy  he  gave  us   and  also  the  self-­‐confidence  we  got  that  we  are  good  if  we  help  each  other  on  the  field  and  are   a  team,  were  the  key  factors  that  we  had  chances  to  win  the  Swiss  Championship  till  almost  the   end.   Another  example  for  person  with  high  value  based  leadership  qualities  is  Nelson  Mandela.  For   me,  Nelson  Mandela  (as  far  as  I  know  him),  implements  most  of  the  most  important  qualities,   which   a   leader   needs   to   have.   It   is   very   important   to   have   a   role   model   in   your   life   which   inspires  you  and  which  help  you  to  develop  your  own  qualities.  I  think  Nelson  Mandela  is  a  role   model  of  this  kind  for  me.   He  was  the  first  black  President  of  South  Africa  and  was  in  charge  between  1994  and  1999.   Recently,  I  watched  the  movie  “Invictus”  in  which  Morgan  Freeman  plays  the  role  of  Nelson   Mandela.  I  think  he  is  the  perfect  role  model  as  a  leader  because  he  acts  in  every  situation  like  a   leader   should   act.   He   respects   everybody,   from   the   cleaning   lady   over   co-­‐workers   to   other   presidents.   It   does   not   matter   if   people   are   black   or   white,   tall   or   small,   or   whatever,   he   respects   everybody   how   he   is   and   that   is   how   it   should   be.   If   everybody   would   act   in   this   manner,  the  world  would  be  a  better  place  than  right  now,  where  some  extremists,  radicals  and   dictators   try   to   rule   the   world.   He   shows   a   huge   amount   of   self-­‐awareness,   trust   and   knowledge.  His  wisdom  is  obvious  and  he  shares  it  with  the  people  around  him.  He  tries  not  
  • 6.     Oliver  Kuhn       July  2013         based  on  version  August  2010     Page  6  of  15       only  to  teach  but  also  to  learn  in  every  situation  and  that  is  very  impressive,  especially  for  a   man  in  his  age.   I  would  love  to  work  for  him  or  with  him  because  I  think  I  would  trust  him.  I  know  that  he  would   accept  and  respect  me  how  I  am.  He  would  try  to  share  his  wisdom  with  me  and  I  would  want   to  reach  his  level  of  wisdom  that  would  be  a  good  combination.  I  also  think  that  he  would  try  to   learn  something  from  me  and  I  think  I  could  show  him  some  different  points  of  view  of  life.     Especially  his  background  and  the  experiences  he  made  are  impressive.  He  was  in  prison  for  a   long  time  and  I  think  that  formed  him  as  a  person.      A  very  good  quality  he  has  is  that  he  has  visions,  big  visions.  Nevertheless  he  always  tries  to  live   for  the  vision  and  to  fulfill  his  dreams.  He  is  a  thinker  and  an  actor  at  the  same  time.  The  very   best  example  for  this  is,  of  course,  his  vision  of  freedom  in  South-­‐Africa  between  the  white  and   black  people,  the  fight  against  the  Apartheid.     He  is  very  clever  and  smart  as  well.  He  completed  his  junior  certificate  in  two  years,  instead  of   the  usual  three  years.  What  impresses  me  more  than  just  a  certificate  is  that  he  thinks  in  the   long-­‐term   and   not   in   the   short-­‐term   like   a   lot   of   people   do   nowadays   (it’s   all   about   money   making,  shareholder  maximizing  etc.).     He  also  has  this  certain  charisma  which  makes  you  trust  him.  He  acts  in  a  particular  way,  is  calm   and  does  not  get  crazy  when  something  special  happens.  He  shows  responsibility  and  nothing   can  really  get  him  out  of  control.    
  • 7.     Oliver  Kuhn       July  2013         based  on  version  August  2010     Page  7  of  15       He  also  shares  the  interest  for  sports.  In  the  movie  “Invictus”  he  supported  the  national  team  of   South  Africa  in  a  special  way,  talked  with  the  captain  and  motivated  the  whole  team  and  at  the   end  they  succeeded  at  the  World  Cup.  His  intention  was  to  bring  together  all  the  people  from   the  different  races  through  this  sport  event.  So  he  is  also  very  creative  and  really  tries  to  fulfill   his   mission.   His   will   is   very   strong,   that   is   another   very   important   quality   for   a   leader   (see   Collins,  2001).  I  think  I  would  be  very  motivated  by  him  and  would  like  to  be  his  follower  in  a   way,  maybe  his  co-­‐worker  or  something  like  that.     Another  leader,  which  is  actually  not  really  a  leader  in  the  traditional  way,  I  would  like  to  follow   is  the  Swiss  tennis  player  Roger  Federer.  He  is  probably  the  most  famous  tennis  player  ever  and   holds  a  lot  of  records  and  is  still  one  of  the  best  players  right  now.  He  is  more  a  role  model  than   a  leader  for  me  because  he  plays  a  one  man  and  not  a  team  sport.  However,  also  in  tennis  you   have  a  team  around  you  with  the  coach,  physiotherapist,  training  partners  etc.  And  he  has  a   family  and  twin  daughters  in  which  situation  he  has  to  act  as  a  leader  as  well.   The  two  most  fascinating  things  about  Roger  Federer  for  me  personally  are  the  following:  First,   his  development  which  was  amazing.  When  you  compare  him  how  he  acted  when  he  was  at  the   age  of  19  or  20  and  now  (I  think  he  is  now  31),  he  is  a  totally  different  person.  He  acts  much   calmer,  has  more  experience,  never  loses  the  view  over  the  situation  and  makes  the  big  points.   That  means  he  is  best  when  he  is  under  pressure.  Second,  he  is  a  frontrunner.  A  frontrunner  is   somebody  who,  as  soon  as  he  is  leading  in  a  game,  it  gets  almost  impossible  to  beat  him.  That  is   for  me  a  very  good  quality.  It  is  easier  to  be  motivated  when  you  see  somebody  in  front  of  you   who  you  can  beat  than  the  situation  where  you  are  already  leading  and  should  not  lose  the  
  • 8.     Oliver  Kuhn       July  2013         based  on  version  August  2010     Page  8  of  15       nerves.  I  think  this  is  a  key  factor  to  have  success.  There  are  a  lot  of  examples  of  people  who   reached  something  and  then  suddenly  they  lose  everything  because  their  characters  are  not   strong  enough  or  they  did  not  plan  in  the  long  run.     You  can  apply  this  metaphor  from  Roger  Federer  as  a  frontrunner  in  tennis  to  companies  and   business   in   general.   Companies   should   also   plan   in   the   long-­‐term.   I   prefer   companies   with   basics  and  a  solid  background,  which  stay  and  produce  at  a  high  level  for  decades  and  not  only   some  years.  In  general,  I  think  that  sports  is  a  very  good  field  for  observation  of  leaders  and  for   most  people  it  is  the  first  practical  experience  in  leadership  they  do.  For  me  personally,  sports  is   the   best   school   of   live   you   can   have   at   a   young   age,   especially   team   sports.   There   you   are   leader  and  follower  at  the  same  time!   That   leads   me   to   the   discussion   of   Value   Based   Leadership   and   Value   Based   Followership.   Leadership   and   followership   belong   totally   together.   Without   followers   there   would   be   no   leader,  without  a  leader,  followers  would  not  be  followers  (see  Grint  2005,  p.19).  They  stick   together.  There  is  a  leader  in  every  group;  mostly  there  are  several  leaders  at  the  same  time  in   the  same  group.  So,  Leadership  is  a  concept  of  the  whole  community,  it  is  more  a  collective   than   an   individual   phenomenon   (see   Grint   2005,   p.19).   The   importance   of   followers   and   especially  their  commitment  to  sense-­‐making  is  crucial  (see  Grint,  p.33).  And  Popper  says:  “It  is   the   responsibility   of   the   followers   to   inhibit   leaders’   errors   and   to   remain   as   Constructive   Dissenters,   helping   the   organization   to   achieve   its   goals   but   not   allowing   any   leaders   to   undermine  this”  (see  Popper  in  Grint,  2005,  p.35).  What  leaders  need  to  posses  is  Charisma:  the   ability  to  mobilize  followers  (see  Grint,  2005,  p.6)  
  • 9.     Oliver  Kuhn       July  2013         based  on  version  August  2010     Page  9  of  15       Another  view  is  Distributed  Leadership:  “A  system  of  leadership  enabling  control  that  facilitates   distributed  leadership  and  the  ability  of  local  ground  commanders  to  seize  the  initiative  rather   than   wait   for   order”   (see   Grint,   2005,   p.38).   I   support   this   kind   of   leadership,   I   think   it   is   appropriate  to  these  days  and  will  be  even  more  important  in  the  future.  Because  everything  is   getting  more  and  more  complex,  leadership  has  to  be  distributed.   To  go  back  to  the  term  “Value  Based”  it  is  very  important  to  consider  the  ethical  aspects.  Is   there  a  right  or  wrong  way  to  act  as  a  leader?  Let´s  consider  Machiavelli´s  point  of  view  in  this   topic:  “…,  he  should  not  stray  away  from  the  good,  but  he  should  know  how  to  enter  into  evil   when  necessity  commands”  (see  Machiavelli,  p.60).  So,  Machiavelli  claims  that  leaders  does  not   have  to  be  nice  all  the  time,  they  can  also  turn  into  evil  if  necessary.  Machiavelli  uses  here  the   comparison  that  leaders  (in  his  case  the  prince)  have  to  be  “the  fox  and  the  lion”  at  the  same   time.  That  means  he  has  to  be  clever,  smart  and  strong  at  the  same  time.  But  is  that  really  still   an  actual  approach?  I  do  not  think  so.  Nowadays,  leaders  have  still  to  be  strong  but  not  in  the   same  way  like  earlier.  They  do  not  have  to  be  conquerors;  they  have  to  be  more  the  first  among   equals  (see  Gandhi,  1927).     For  me  ethical  leadership  goes  one  in  one  with  moral  leadership.  “Ethical  and  moral  leadership;   leadership  which  is  necessarily  moral,  is  also  necessarily  tied  to  democracy”  (see  Grint,  2005,   p.12).  But  at  the  end  it  lies  always  in  the  perspective  of  the  perceiver,  what  ethical  or  moral   leadership   really   is   (see   Grint,   2005,   p.73).   For   example,   from   culture   to   culture,   moral   leadership  can  mean  something  totally  different.  
  • 10.     Oliver  Kuhn       July  2013         based  on  version  August  2010     Page  10  of  15     This  leads  me  to  the  discussion  of  the  cultural  aspects  of  leadership.  Culture  and  leadership  are   highly  connected.  Leadership  styles  can  differ  from  culture  to  culture  as  also  values  can  differ.   What  is  accepted  and  expected  in  one  culture  can  be  very  rude  in  another  one.  Some  cultures   are  more  individualistic  and  others  are  exactly  the  opposite.     Under   culture   I   share   almost   the   same   opinion   like   Hans   Gullestrup.   I   define   culture   as   the   rituals,  values  and  beliefs  a  certain  group  shares  which  are  different  to  other  cultures.  I  support   Hofstede’s  quote:  “Culture  is  not  something  you  are  born  with,  it’s  learned.”    That  means  that   you  learn  this  rituals,  values  and  beliefs  from  your  birth  till  you’re  grown  up  and  can  make  your   own   opinion.   Family,   school,   the   whole   environment   you   grow   up,   friends,   peers   and   even   strangers  in  your  area  help  to  create  this  culture.   There  are  certain  core  values  which  exist  in  every  culture  like  you  should  not  hurt  somebody.   However,   on   a   higher   level   the   values   can   have   a   very   big   variety   from   culture   to   culture.   Everybody   has   a   different   cultural   background,   everybody   is   individual   and   that   is   good   so.   Otherwise,  if  we  would  be  all  the  same,  that  would  be  kind  of  boring.  Especially  nowadays,   immigrant   rates   are   quite   high   and   the   different   culture   get   more   and   more   mixed.   It   can   happen   that   a   person   has   four   or   more   cultural   backgrounds.   We   are   also   influenced   from   different  cultures  through  the  globalization.  TV  shows,  food,  social  media  and  the  easiness  of   travelling  nowadays  are  factors  which  strengthen  this  influence.   In  my  opinion,  the  most  important  point  between  different  cultures  is  respect.  If  everybody   respects  the  other  cultures,  can  adapt  and  assimilate  in  a  certain  way  when  you  are  travelling,  
  • 11.     Oliver  Kuhn       July  2013         based  on  version  August  2010     Page  11  of  15     working  or  living  in  another  culture  than  the  one  you  are  grown  up,  then  the  world  can  be  a   better,  nicer  and  friendlier  place.  This  process  is  called  acculturation  and  everybody  has  to  go   through  this  process  .   In  my  culture,  Swiss  culture  or  more  general  middle  European  culture,  a  leader  is  expected  to   have  the  ability  to  build  good  relationships,  networks  and  trust.  A  leader  is  a  connector  which  is   approachable   for   everybody.   He   should   be   honest   and   trustworthy   as   well,   of   course.   Switzerland  is  a  very  low  context  country  after  Hall.  That  means  that  people  in  Swiss  culture  are   very  precise  and  direct  and  they  don  not  speak  an  hour  about  the  same  thing.  They  want  to   point  out  what  they  want  to  say  and  you  do  not  have  to  read  between  the  lines  like  in  other,  for   example  the  Asian,  cultures.  This  differentiation  between  high  and  low  context  cultures  may   lead  to  misunderstandings.  That’s  why  you  have  to  be  aware  with  whom  you  are  talking  or   making  a  deal  and  you  should  also  be  aware  of  the  values  which  are  common  in  this  culture.   Another   important   point   in   my   opinion   lies   in   the   quote   of   Hans   Gullestrup   who   says   that   cultures  undergo  a  constant  change.  That  means  that  also  values  undergo  a  constant  change.  I   think  this  is  totally  true.  If  you  compare  the  values  of  a  culture  some  hundred  or  maybe  only   some  years  ago,  then  you  see  that  they  mostly  differ.    
  • 12.     Oliver  Kuhn       July  2013         based  on  version  August  2010     Page  12  of  15     Conclusion   “We  are  what  we  repeatedly  do.  Excellence,  then,  is  not  an  act,  but  a  habit”  (see  Aristotle  in   Illes,  2010a,  p.14).  Value  Based  Leadership  includes  striving  for  excellence,  excellence  in  every   situation,  so  that  it  will  be  a  habit  some  when,  that  is  true  leadership  in  my  eyes.  This  is  the   shortest   possible   explanation   what   Value   Based   Leadership   means   for   me.   If   you   strive   for   excellence   so   that   it   becomes   a   habit   for   you,   people   will   follow   you   for   sure.   Excellence,   mastery,  all  this  big  words  include  value  based  behavior  and  leadership  as  well.     But  that  you  can  strive  for  excellence  you  have  to  be  content  with  yourself  first.  The  following   quote  supports  this:  “A  person  who  is  fully  differentiated  and  integrated  becomes  a  complex   individual  –  one  who  has  the  best  chance  at  leading  a  happy,  vital  and  meaningful  life”  (see   Csikszentmihalyi  in  Illes,  2010b,  p.9).  I  think  only  if  you  are  that  far  in  your  life,  if  you  have   reached   this   level   of   wisdom,   then   you   are   really   ready   to   be   a   good   leader.   This   is   a   long   process   which   takes   many   years   and   many   hard   and   maybe   painful   experiences   (like   for   example   Nelson   Mandela   had   when   he   was   in   prison   or   Roger   Federer   when   he   lost   an   important  match).  But  at  the  end,  I´m  sure,  everybody  who  wants  and  strives  for  this  can  reach   a  certain  leadership  level.  So  the  will  is  also  very  important  (see  Collins,  2001).     As  I  already  mentioned:  “Leadership  is  a  consequence  of  many  small  decisions  and  acts”  (see   Grint,  2010,  p.39)  and  it  has  an  impact  on  all  different  (also  non-­‐business  related)  subjects  (see   Cambridge   Business,   Q2,   2010,   p.   56-­‐57).   I   think   these   two   insights   are   also   worth   to   be   mentioned  in  the  conclusion.  
  • 13.     Oliver  Kuhn       July  2013         based  on  version  August  2010     Page  13  of  15     At  the  end,  it  is  often  the  gut  feeling  which  decides  and  leaders  with  the  right  values  (whatever   that   means   lies   in   the   perspective   of   the   perceiver)   will   have   this   right   gut   feeling   in   most   situations,  are  flexible,  self-­‐confident  and  self-­‐aware.  All  this  factors  and  many  others  more  like   finding  the  right  balance  in  every  situation,  are  crucial  for  Value  Based  Leaders.  That  is  what  I   am  striving  for,  to  improve  and  posses  all  these  qualities!        
  • 14.     Oliver  Kuhn       July  2013         based  on  version  August  2010     Page  14  of  15     List  of  references   Grint  K.,  2005,  Leadership:  Limits  and  Possibilities   Machiavelli  N.,  The  Prince   Handouts  2010  (Session  1-­‐10)   Illes  K.,  2010a,  Personal  Leadership   Illes  K.,  2010b,  Trust  and  Maturity   Collins  J.,  2001,  Level  5  Leadership   Cambridge  Business,  Q2,  2010,  Judge  for  yourself      
  • 15.     Oliver  Kuhn       July  2013         based  on  version  August  2010     Page  15  of  15                 Since  September  2012  Oliver  Kuhn  works  for  SBB  in  the  E-­‐Business/E-­‐Marketing  departement.     Prior  to  that  he  was  a  Marketing  Student  at  the  University  of  Berne,  where  he  wrote  his  master  thesis   about  Swiss  SMEs  and  Social  Media.   During   his   studies   he   worked   1.5   years   as   a   part-­‐time   Management   Assistant   for   Vujàdé   Ltd,   a   innovation  consultancy  in  Biel,  he  successfully  completed  a  6-­‐month  internship  at  Scintilla  AG  (subsidiary   of  Bosch)  in  the  field  of  controlling,  worked  as  a  freelancer  for  Adidas,  accomplished  a  10  week  English   language   exchange   in   Canada   and   took   summer   courses   in   consumer   behavior,   leadership   and   innovation  at  the  Copenhagen  Business  School  (2010,  2011).   Contact:   Twitter:     www.twitter.com/olihandro   Xing:     https://www.xing.com/profile/Oliver_Kuhn21?sc_o=mxb_p     LinkedIn:   http://www.linkedin.com/profile/view?id=105514811&trk=hb_tab_pro_top     Further  reading:   http://www.therightsocialmedia.com/?p=936#.UbxSIYeHoM8.twitter