2. Rio Tinto TV Proposal 10/11/11 !
Right
now
many
companies
around
the
world
are
u&lising
video
as
a
means
of
communica&on
of
key
messages
to
their
staff,
stakeholders
and
the
community.
Video
offers
a
unique
way
to
communicate
tailored
messages
to
a
target
audience
with
higher
engagement
levels
than
text,
images
or
audio
recordings,
second
only
to
direct
verbal
communica&on.
But
how
can
a
company
organise
and
distribute
their
video
content,
on
demand
and
around
the
world,
in
a
safe,
structured
and
cost
effec&ve
way?
And
what
benefits
are
there
for
the
viewer
other
than
just
watching
a
video?
3. About Nutwork!
Nutwork
was
formed
in
2005
and
is
owned
and
run
by
local
West
Australians
from
its
head
office
in
Claremont.
It
offers
a
full
range
of
web
and
digital
products
to
its
client
base
which
includes
private,
public,
government
and
not-‐for-‐profit
sectors.
Nutwork
is
the
company
behind
several
innova&ve
web
projects
including
the
Loconut
Social
Network
that
has
in
excess
of
50,000
members
and
the
Loco
TV
online
television
sta&on
that
has
delivered
over
4
million
video
views
since
its
incep&on
in
2009.
Nutwork,
via
its
sister
company
Out
Of
The
Box
Produc&ons
(OOTB),
also
produces
high
quality
television
and
video
content
for
free
to
air,
cable
and
internet
TV
broadcast.
Nutwork
is
close
to
the
Australian
Mining
Industry
as
the
web
and
digital
partner
of
AMEC,
the
Associa&on
of
Mining
and
Explora&on
Companies.
Nutwork
was
recently
commissioned
to
produce
a
new
online
presence
for
AMEC.
4. Assumptions made !
• Rio
Tinto
produces
regular
video
content
• It
believes
that
video
can
be
used
to
communicate
strong
messages
to
targeted
audiences
• It
sees
value
in
broadcas&ng
that
video
to
select
groups
within
and
outside
the
organisa&on
• It
is
a
market
leader
in
its
uptake
of
and
uses
to
its
advantage
innova&ve
digital
solu&ons
• It
does
not
currently
have
a
system
that
operates
in
the
ways
introduced
in
this
document.
5. Examples of video content!
Progressive
companies
around
the
world
are
u&lising
video
for
many
internal
and
external
purposes
including
but
not
limited
to
• Recruitment
• Induc&on
• Site
tours
• Health
and
safety
training
• Formal
and
informal
company
communica&ons
• Marke&ng
and
media
promo&on
• Employee
generated
video
• Shareholder
and
community
interest
content
6. Why a TV Station?!
Having
its
own
TV
sta&on
will
allow
Rio
Tinto
to
enjoy
many
benefits
that
can
not
be
achieved
by
housing
video
content
on
one
or
more
intranets,
company
websites
or
third
party
video
sharing
websites
like
YouTube.
A
central
hub
to
store
all
of
the
video
content
produced,
whatever
category
it
may
fit
in
to.
The
company
has
many
videos
stored
in
different
loca&ons
and
in
different
formats
including
on
DVD,
company
intranets,
company
websites
and
external
websites
including
Youtube.
Housing
all
company
produced
video
content
in
one
loca&on
via
one
simple
FTP
upload
means
employees
will
know
where
to
find
video
content
and
ensures
it
will
not
get
lost
over
&me.
It’s
a
great
communica7ons
tool
for
the
organisa&on
as
all
management
and
staff
can
view
“general
audience”
videos
whilst
using
the
plaform
to
view
another
video.
For
example,
a
new
employee
must
enter
the
Rio
Tinto
TV
sta&on
to
view
an
induc&on
video
and
whilst
there,
in
front
of
their
eyes
can
be
recommended
videos
of
recent
company
events,
a
tour
of
a
new
opera&on,
internal
promo&onal
videos
such
as
social
events,
the
Mine
TV
video
newsleger
and
many
others.
7. Why a TV Station?!
Each
video
and
each
channel
can
be
limited
to
different
internal
or
external
user
groups.
For
instance,
a
mine
site
tour
video
may
be
available
to
all
staff
via
a
password
protected
page.
Or
a
safety
video
may
be
made
available
to
contractors
by
simply
emailing
them
login
details.
There
may
be
a
media
channel
where
approved
media
can
access
specific
content.
There
may
even
be
a
channel
for
shareholders
or
for
the
public,
accessible
by
anyone
at
any
&me.
This
permissions
system
is
a
simple
“check
box”
where
videos
or
channels
can
be
selected
so
access
levels
can
be
totally
controlled,
making
it
a
safe
and
confiden&al
system.
The
system
can
be
pla<orm
agnos7c,
meaning
the
content
can
be
viewed
on
any
web
connected
device
including
a
PC
or
Mac,
tablet
or
mobile
phone,
a
web
connected
TV
or
even
through
a
connected
gaming
console.
It’s
not
about
siing
at
a
desk
watching
video.
This
system
can
be
where
the
employees
are,
any
place,
any
&me
(subject
to
internet
connec&on).
There’s
func7onality
to
run
adver7sements,
whether
management
messages,
those
from
staff
social
clubs
or
Rio
Tinto
suppliers.
These
adver&sements
can
include
sta&c
display
banners,
video
pre-‐roll
and
mid-‐roll
or
text
links.
These
adver&sing
spaces
can
even
be
sold
to
companies
that
wish
to
be
in
front
of
the
eyes
of
this
great
cap&ve
audience.
Ul&mately,
it
is
a
simple
way
to
either
mone&se
the
system
by
selling
some
of
these
ads
or
allow
the
company,
suppliers
and
staff
reach
out
to
all
users
of
the
TV
sta&on
at
no
cost.
8. Why a TV Station?!
Employees
can
get
involved.
There
can
be
one
or
more
dedicated
channels
for
employee
content.
Fun
stuff,
social
events,
compe&&ons,
amazing
things
employees
do
in
their
&me
off.
Giving
employees
ownership
of
part
of
the
TV
sta&on
will
encourage
them
to
use
it
and
could
generate
some
remarkable
content
that
becomes
“the
talk
of
Rio
Tinto”.
Control
and
customisa7on.
There
are
many
op&ons
to
customise
the
service
for
specific
Rio
Tinto
needs.
Rio
Tinto
TV
is
easy
to
operate.
It’s
a
turn-‐key
video
solu&on.
Authorised
admins
can
simply
upload
videos
to
an
FTP
site
or
central
loca&on,
add
a
short
descrip&on,
&ck
the
access
levels
and
leave
the
rest
to
us.
Compression
for
delivery,
upload
and
access
levels
will
be
implemented
and
monthly
sta&s&cs
will
be
provided
as
to
each
video’s
popularity.
9. Rio TV Home Page example!
!
① One
large
featured
video
with
3
others
on
rota&on.
This
always
gives
the
page
a
fresh
look
and
allows
certain
content
to
be
promoted
by
choice
② 8
addi&onal
videos
shown
as
new
or
popular
videos,
encouraging
viewers
to
watch
spend
more
&me
watching
③ Adver&sement
space
for
management,
employee
or
supplier
use,
free
or
for
sale
④ Login/Registra&on
box
and
search
func&on
⑤ Simple
naviga&on
10. Channel Page example!
!
① User
selects
channel
category
from
a
number
of
op&ons
② Each
channel
can
then
be
broken
down
into
“series”
which
have
their
own
“episodes”.
For
example,
Induc&on
Channel
can
be
broken
down
into
each
mine
site,
followed
by
each
func&on
and
loca&on
on
the
site.
③ Channels
can
be
made
private
or
public
based
on
passwords
or
login
creden&als
11. Video Page example!
!
① A
player
for
the
viewer
to
watch
video
with
standard
func&onality
of
play,
pause,
forward
and
back.
② This
video
can
be
password
protected
if
required
③ Video
plays
via
a
global
Content
Distribu&on
Network
so
it
is
viewed
from
a
local
server
ie
person
in
London
is
having
video
served
from
London
④ 4
Recommended
videos
based
on
videos
of
similar
content
to
the
one
being
watched
plus
adver&sing
space
⑤ Every
video
view
is
counted
and
provided
in
monthly
repor&ng
12. Pricing Structure!
There
are
two
components
to
the
pricing
structure
of
this
product.
1. Price
to
design,
develop
and
launch
the
TV
Sta&on
itself.
This
price
normally
sits
in
the
range
of
$5000
-‐
$10,000,
dependent
on
the
features
selected
and
the
level
of
customisa&on
required.
This
is
a
once
only
cost
and
will
be
confirmed
and
detailed
at
the
formal
quo&ng
stage
(next
stage).
2. Monthly
fees.
These
fees
start
at
$1200
per
month
and
cover
costs
including:
• Video
conversion
and
uploads
• All
hos&ng
and
bandwidth
costs
• Upload
of
adver&sements
• Monthly
analy&cs
on
sta&on,
page
and
video
use
• Maintenance
hours
included
for
trouble-‐shoo&ng
• Addi&onal
graphic
design
and
video
adver&sement
produc&on
services
available
13. How We Work!
Following
appointment,
Nutwork
will
project
manage
the
en&re
process
for
you.
We
will
then
prepare
a
project
scoping
document
which
outlines
all
of
our
milestones,
their
costs
and
deliverable
dates.
We
offer
a
fixed
pricing
guarantee
for
all
of
our
project
work.
Project
varia&ons
can
be
accommodated
and
quoted
for
if
requested.
Our
project
lifecycle
workflow
is
shown
on
this
page.
14. Thank You!
The
team
at
Nutwork
wish
to
thank
you
for
taking
the
&me
to
consider
this
proposal.
We
look
forward
to
hearing
from
you
when
you
have
had
the
&me
to
review
and
consider.
Should
you
require
any
further
further
informa&on,
contact
Alex
Blain
–
details
supplied
below.
Thank
you,
Alex
Blain
Director,
Nutwork
08
9284
4111
0438
007
155
alexb@nutwork.com.au
3/355
S&rling
Hwy
Claremont
WA
6010
