1. © Datamonitor
quality data expert analysis innovative delivery
the home of Business Intelligence
innovative deliveryexpert analysisquality data
quality data expert analysis innovative delivery
the home of Business Intelligence
Consumer Consultancy Capabilities
Datamonitor's core Consumer
Markets research covers all key
fast moving consumer goods
(FMCG) sectors

2. © Datamonitor
quality data expert analysis innovative delivery
the home of Business Intelligence
About Datamonitor
Datamonitor is the world’s leading provider of on-line data,
analytic and forecasting platforms for key vertical sectors.
We help 6,000 of the world’s largest companies profit from
better, more timely decisions.
Datamonitor has been awarded
business Superbrand status
Datamonitor has offices in London, New
York, San Francisco, Dubai, Tokyo,
Hyderabad and Sydney
Datamonitor employs 1500 people
including 750 analysts and specialist
researchers
Datamonitor has a turnover in
excess of $200m and is part of the
Informa Group
quality data expert analysis innovative delivery
the home of Business Intelligence

€€ €€
€€ €€

3. © Datamonitor
quality data expert analysis innovative delivery
the home of Business Intelligence
This is because we have a truly Global Research and Analysis footprint
quality data expert analysis innovative delivery
the home of Business Intelligence
Hyderabad, India
Rahul Bhatia, Director of Research Operations
GLOBAL FIELD RESEARCH NETWORK
Field Network of over 400 Researchers in more than 90
Countries
Shanghai, China
JV with local Chinese
market consultancy
business
NORTH AMERICA
Neil Hendry, Vice President of Consulting, CM, FS, VT
Andrew Jerram , Director of Research New York
EUROPE
London
David Shaw, Director of Analysis
Neil Saunders, EU Director of Consulting, CM, FS, VT
Sydney, Australia
David Kurtz, Head of Asia Pacific
Research
Dubai, UAE
Dominic Sharp, Research
Director, MENA

4. © Datamonitor
quality data expert analysis innovative delivery
the home of Business Intelligence
Valued by Brand Leaders
quality data expert analysis innovative delivery
the home of Business Intelligence
Energy
Financial ServicesAutomotive Consumer TechnologyHealthcare RetailEnergy

5. © Datamonitor
quality data expert analysis innovative delivery
the home of Business Intelligence
CORE CAPABILITIES
Our consultancy and research services center on 3 core areas of expertise:
1. Consumer trends and insights – identifying unmet needs and understanding
consumer dynamics
2. New markets and opportunities – analyzing and spotting new market
opportunities and understanding the competitive environment
3. NPD innovation – strategic gap analysis for new product opportunities and
providing stimulus for ideation sessions for successful new innovation
We maximize the value of your information – nobody else can combine
Consumer, Product and Market insights like Datamonitor!

6. © Datamonitor
quality data expert analysis innovative delivery
the home of Business Intelligence
Consumer trends and insights
• Trend frameworks: develop and refine an organizations’ trend tracking and thinking
– Structure and simplify the complexity of consumer thinking and behavior
– Sort trends from fads - pick the winners
– Capture emerging and evolving trends - meet consumers’ current and future needs
• Segment & need state analysis: refine targeting strategy and identify new
opportunities
– In-depth understanding of specific consumer groups and needs
– Refine and reinvigorate positioning, marketing communications and product development
• Occasion & location sizing: quantify the full consumer behavioural landscape in your
market
– Segment market value by consumption occasion, location, need state and consumer group
– Identify if your proposition is on-target and where new areas of expansion lie
– Maximize revenue opportunities by better targeting established and emerging customer
behaviours

7. © Datamonitor
quality data expert analysis innovative delivery
the home of Business Intelligence
New markets and opportunities
• Market dynamics: evaluate marketplace risks and understand market structures
– Region and category analysis of food, drink, personal care, home care and other consumer-
facing markets
– Strengthen current market position through better strategic decisions and develop more
successful market entry strategies
• Market Opportunity: comprehensive view of the state of the market
Understanding trends that will shape the CPG industry
Forecasting consumer demand
Refining product propositions enabling leadership in selected markets
• Market Attractiveness: comparative analysis of market --?
Quantitative insights from analyzing select economic and socio-demograpic indicators
Verification of these insights from an analyst perspective
Comparative analysis across multiple markets through the use of uniform weights and measures
• Market sizing: quantify hard-to-size market and competitive environments
Define the current and future potential for nascent categories and new markets
– Identify competitors and their market strength

8. © Datamonitor
quality data expert analysis innovative delivery
the home of Business Intelligence
NPD innovation
• Strategic innovation gap analysis: identifying untapped product trends
– Interpreting category, region and competitor product development through consumer need
targeting
– Identifying gaps where needs are not being exploited and trends in consumer targeting over
time
• Innovation tracking: in-depth product feature analysis (flavor, ingredient, packaging
etc.)
– In-depth category review of innovation
– Analysis of emerging trends to identify development of features / packaging / claims /
flavours / ingredients across industries and regions over time
• Ideation session support: identifying best-practise from across the globe
– Inspiration from other regions or categories – spot great innovation and use it
– Identifying innovations that are likely to be successful, early
– Product retrieval for in-session examination

9. © Datamonitor
quality data expert analysis innovative delivery
the home of Business Intelligence
Vertically integrated and supported by unique content sets
• As a vertically integrated company we can provide a full service offering from research execution
through to providing actionable recommendations on strategy
• Our consulting capabilities are supported by our unique content sets…
Consumer trends
& insights
New markets &
opportunities
NPD innovation
New Consumer Insight – ongoing trend
tracking service into consumers’ values,
attitudes and behaviors
ConsumerGraphics – demographic
segmentation of our market data by
consumption value
Market Data Analytics – market data in
over 600 FMCG segments in 62 countries
Country Statistics – 1,200 macro-
economic and socio-demographic
indicators across 214 countries
Product Launch Analytics – the world’s
largest new product launch tracking
database

10. © Datamonitor
quality data expert analysis innovative delivery
the home of Business Intelligence
Industry
Executive
Panels
Consumer
Panels
End-user
Panels
58,000
Auto parts manuf.
& fleet managers
75,000
Industry
executives
50,000
Merchants &
shop managers
3,000
Utility
executives
14,000
Industry
executives
6,000
Pharma & biotech
executives
50,000
Technology
vendors
2,000
Logistics &
courier end users
20,000
Major energy
users
200,000
Physicians
156,000
IT
decision-makers
13 millionConsumers +
Over 600,000 industry research contacts and a panel of 13,000,000 consumers
quality data expert analysis innovative delivery
the home of Business Intelligence
Automotive Consumer Retail Energy Financial Services Healthcare Technology
Full-service offering ranging from survey concept design through to execution, interpretation of
results and recommendation of action points

11. © Datamonitor
quality data expert analysis innovative delivery
the home of Business Intelligence
Recent Work Focusing On Our Core Capabilities
Three samples of recent work for our clients…
1. Consumer Trends and Insights – a leading soft drinks manufacturer required in-
depth insights into emerging consumer trends in five key markets in order to map
these to the need states for bottled water consumption. Datamonitor also mapped the
flavour evolution of bottled water and adjacent categories in these countries in order
to create a series of concepts for testing.
2. New Markets and Opportunities – a premium chocolate confectionery manufacturer
wanted to quantify the size of the mass, super and luxury premium confectionery
markets through all channels from boutiques through to duty free. It further wanted to
assess the latent brand equity of its brand in order to further inform its market
expansion strategy. Datamonitor helped to identify the most attractive markets for
expansion.
3. Ideation session stimulus – a leading baby food manufacturer wanted to
reinvigorate their local baby food lines and benchmark their innovation against the
competition. Datamonitor collected products from across the globe, identified detailed
product trends for presenting to senior board members.

12. © Datamonitor
quality data expert analysis innovative delivery
the home of Business Intelligence
Contact Information
Olivier Youmsi
Principal Consultant, Consumer Markets
312-416-2833
oyoumsi@datamonitor.com
Neil Hendry
Vice President, Consumer Markets
312-416-3850
nhendry@datamonitor.com
Datamonitor is the only company to give you
the full picture – covering market, consumer,
company, product and country intelligence
within consumer markets.