Presentation on innovation consultancy ReD Associates for Professional Roles class in ITPD graduate program at University of Southern Denmark Oliver Breuer, http://oliver-breuer.com

1. R E D A S S O C I AT E S
a presentation by Oliver Breuer

2. COMPANI E S TEND TO COME TO US
WHEN THEY aRE ON THE VERGE
OF SOMETHI N G NEW.

3. 1. social scientific practices from ethnography
2. market analysis from traditional business practice

4. User Centred Research
Human Factors Research
Applied Psychology
Ethnography
Innovation Research
Business Anthropology
Interdisciplinary Design Research
Applied Cognitive Theory
Social Science Research
Applied Anthropology
Business Psychology
Experimental Psychology

5. User Centred Research
Human Factors Research
Applied Psychology
Ethnography
Innovation Research
A
Business Anthropologypp il e d B us ine ss
A nth
Applied Cognitive Theory
Social Science Research
Applied Anthropology
po
Interdisciplinary Design Research
ro lo gy
Business Psychology
Experimental Psychology

6. THE TECHNIQUE OF
GROUNDED THEORY
PHOTOCREDIT
_3mo

7. We look to i d enti f y gaps
between what people need and
what compani e s offer.
PHOTOCREDIT
palojono

8. WE LOOK AT PEOPLE HOLI S TI C ALLY
I N THEI R ENVI R ONMENTS.
PHOTOCREDIT
drvn

9. CASE STUDY: LEGO
PHOTOCREDIT
paxoschris

10. Thank you.