Is Your Business Sending the Right Message? Telling Your Story in Business Presentation to the National Enterprise Conference on messaging and telling your business story.

1. Is your business
sending the right
message?
Olwen Dawe
Irish Business Intelligence
@OlwenIBI

2. I don’t think they got what we were
saying?
I’m not sure if they got our message…
They definitely didn’t get our
business idea…
They definitely didn’t understand the
concept…

5. Bringing people with you…
Telling your story well…
Knowing what matters to you…
Knowing what matters to them…

6. What is our brand promise?
Do we sell it well?
Are we compelling?
What makes us different? Or
unique?

9. What are we here to do?
What makes us different /
compelling?
What’s our plan?
What’s our
story?

10. What matters to us?
[Values]
What matters to them?
[Audience]
How do we convey
these messages?
[Channels]

11. What are the
behaviours,
deliverables and
objectives of this
business?
What do we care
about?
How does this
translate into our
actions and
messaging?

12. Where do they place
value?
Expectations?
What’s important?
Do your values
match? Or can they
match…

14. The
Message
Matrix
Know your values in
business… [what
matters to us]
Know where you’re
going – and how
you’re going to get
there…
Know your audience’s
values…
= Tell your story!