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Managing Your Online Reputation
1. How Online Customer
Reviews Can Impact Your
Local Business
By: Omar Jackson
Phone: 347-357-1763
www.RepMedia.co
www.buyfamous.com
LOGO
2. Why Customer Reviews Are So Important
People go online first to search
for local products and services
Consumers post negative and
positive feedback about
businesses online
Other consumers rely on this
feedback from other
customers to help them make
purchasing decisions
3. Why Customer Reviews Are So Important
An ample amount of reviews
will help you get new
customers
No reviews – or mostly
“negative” reviews will hurt
your ability to get new
customers
Reviews can help your
business flourish or become
critically challenged
4. Let’s Take a Look at Some Numbers
72% of Consumers Trust Reviews
WHY Your
Online
52% are More Likely to Use a
Local Business with Positive Reputation and
Reviews Customer
Reviews
27% of Consumers Regularly
Use Online Reviews to Make
MATTER
Decisions about Businesses
Repmedia LLC
5. Encourage Your Customers to Leave Reviews
The more online reviews your
business has, the better
Avoid “fake” reviews at all
costs
Simply “ask” your satisfied
customers to leave online
reviews for your company
6. ASK Your Customers for Reviews
Ask customers who come into
your establishment to go
online to leave a review
Setup an “onsite” review
station at your checkout
counter or front desk
Ask for reviews on the back of
receipts, pamphlets, menus,
etc.
7. ASK Your Customers for Reviews
Ask for reviews in your email
autoresponder messages that
go out to your customer list
Ask for reviews in your direct
mail materials
Ask for reviews on your social
media profiles…
Just don’t be afraid to ASK!
8. Make it EASY for Your Customers
Provide links to your review
site profiles on your website
Give your customers tips
about leaving online reviews
Provide great products and
top-notch service to make
your customers WANT to leave
a great review for your
company
9. Ask Them to Leave Reviews on Multiple Sites
Ask customers to leave
reviews on multiple sites – not
just one
Review Sites:
Google+ Local
Yahoo Local
Yelp
Superpages
Citysearch
And more!
10. How Negative Reviews Can HURT
There will be “some” negative
reviews, which is good as long
as they’re not overpowering
Don’t ignore negative reviews;
otherwise, you could come off
as “uncaring”
Don’t argue with negative
reviewers as it could enhance
the negative impact
11. How to Respond to Negative Reviews
Do not panic or over-react to
negative reviews; it’s bound to
happen
Assess the situations carefully
and resolve any issues with
unhappy customers
Do not “argue” with your
unhappy customers
Post your responses publicly
so your customers and
potential customers see that
you actually care
12. How to Build and Maintain a Positive Image
Register your business on as
many review sites as possible
Monitor all of your review site
profiles
Respond to all reviews, which
allows you to engage with
your customers as well as
show that you care
Google your business name to
see what type of comments
come up in the results
13. How to Build and Maintain a Positive Image
Create a blog and other
content related to your
business consistently to
create more “positive”
content that will rank high in
the search engines
Be consistent and post often
for best results
This will help push down any
negative reviews and
comments
Contact Omar for help 347-357-1763
14. www.Repmedia.co
If you would like more information about how
to handle negative online customer reviews or
how to build a strong, positive online
reputation, contact me today!
Omar Jackson
LOGO
347-357-1763
www.buyfamous.com