Digital Marketing

1. Digital Marketing
 What is digital marketing: Digital marketing is the
use of digital sources based on electronic signal like
Internet, digital display advertising, and other digital
media such as television, radio, and mobile phones in the
promotion of brands and products to consumers.
 Types Of Digital Marketing:
 pull digital marketing in which the consumer must
actively seek the marketing content, often via web
searches
 push digital marketing where the marketer sends the
content to the consumer

2. Facts About Digital Marketing
 1 in every 13 people on the earth is now registered on
Facebook.
 50% of registered user logs in on facebook on any
given day.
 83% marketers are now saying that facebook is
critical for their marketing tactics
 2/3 people says company blog is critical for
marketing
 67% of B2B & 41% B2C companies has acquired
customer from Facebook
 42% businesses has acquired customer through
Twitter

3. What Does Digital Branding
Consists of
 Website Design
 Graphic Design
 Online Brand management
 SEO (Search Engine Optimization)
 SMO (Social Media Optimization)
 E-Mail Marketing
 Banner Advertising
 Mobile Marketing
 Facebook Marketing
 Blog Marketing

4. New trends In Digital marketing
 Social Media Optimization: SMO means marketing on
the social media sites for ex- Facebook, Twitter, My Space etc.
 Content optimization: Developing a content marketing
strategy to understand needs and preferences of customers.
 Video Marketing: marketing on you tube
 Mobile Marketing: Marketing on mobiles through text
messages.
 Performance marketing: People, process and setting the
right KPIs are all important for performance marketing.
 Website performance optimization: Analyzing the
performance of website through log files .


5. New trends In Digital marketing
 Content aggregation: Getting cut through
knowledge of customers activities
 Gamification: New approach of keeping online
audience engage .
 Ad Network Innovation: Providing innovation in
display advertising and creating awareness and
encouraging searches on brands.
 Cross-channel optimization: Better understanding
and optimization of the customer touch points.

6. Thank You
Omkar M Banore.