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Mobile Internet in India

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On Device Research
On Device Research

The growth in the Indian mobile internet usage has outpaced other countries in the last few years. The presentation provides an overview of mobile internet usage in India. On Device Research provides research services to the mobile and market research industries.

Technologie
1  sur  15
Mobile Internet Usage in India Alistair Hill alistair@ondeviceresearch.com
On Device Research Services On Device Answers On Device Effectiveness On Device Panels Global consumer research panels. Quick and affordable insight from any country. Device agnostic survey product. Works on mobile, PC, iPad. Advertising effectiveness for mobile and outdoor media.
Research Methodology Data analysed to retrieve insights Mobile Internet survey created through On Device Answers Respondents recruited through On Device Panels ,[object Object]
5 question types available.
Automatically identifies device, carrier and GPS location (where possible).
Consumers fulfil survey on the mobile internet.
The sample is representative of mobile internet browsers and weighted by OEM share and demographics.
Survey results are processed and analysed.
Analysts deliver insight into consumer behaviour and attitudes.,[object Object]
46% of Mobile Internet Users Don’t Use the PC Internet ,[object Object]
These two facts combined show how the mobile internet will play a different role in Indian society. Instead of being an additional Internet access method, like it is in many developed markets, it is the primary method for most.Country: India Date: June 2010 - N = 1070
69% of Indian Mobile Internet Browsers Use Search ,[object Object]
Cricket news and scores the top information genre.Country: India Date: June 2010 - N = 1070
Mobile Internet Users are Largely Young Males ,[object Object]
There are few females or over 35 year olds.Country: India Date: June 2010 - N = 1070

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Mobile Internet in India

  • 1. Mobile Internet Usage in India Alistair Hill alistair@ondeviceresearch.com
  • 2. On Device Research Services On Device Answers On Device Effectiveness On Device Panels Global consumer research panels. Quick and affordable insight from any country. Device agnostic survey product. Works on mobile, PC, iPad. Advertising effectiveness for mobile and outdoor media.
  • 3.
  • 4. 5 question types available.
  • 5. Automatically identifies device, carrier and GPS location (where possible).
  • 6. Consumers fulfil survey on the mobile internet.
  • 7. The sample is representative of mobile internet browsers and weighted by OEM share and demographics.
  • 8. Survey results are processed and analysed.
  • 9.
  • 10.
  • 11. These two facts combined show how the mobile internet will play a different role in Indian society. Instead of being an additional Internet access method, like it is in many developed markets, it is the primary method for most.Country: India Date: June 2010 - N = 1070
  • 12.
  • 13. Cricket news and scores the top information genre.Country: India Date: June 2010 - N = 1070
  • 14.
  • 15. There are few females or over 35 year olds.Country: India Date: June 2010 - N = 1070
  • 16.
  • 17. Samsung and Sony Ericsson are the only other OEM’s with any meaningful share.Country: India Date: June 2010 - N = 1070
  • 18. Mobile Internet Overview Opera Mini Mobile Payments Agenda
  • 19.
  • 20. 78% of Opera Mini users browse the mobile Internet on a daily basis.Country: India Date: June 2010 - N = 1070
  • 21.
  • 22. Many Nokia devices come pre-installed with Opera Mini.Country: India Date: June 2010 - N = 1070
  • 23. Mobile Internet Overview Opera Mini Mobile Payments Agenda
  • 24.
  • 25.
  • 26. Most are willing to spend small amounts but 22% stated they would buy goods and services over 501 Rupees (£7.30). Existing payment methods (PSMS) will not be suitable for many transactions over this amount.Country: India Date: June 2010 - N = 1070
  • 27. Thank YouAlistair Hill alistair@ondeviceresearch.com+44 (0) 7931 518 232