This slide deck will present you with some valuable tips to start and especially scale an influencer marketing strategy.

1. 5TIPSto establish an effective
influencer marketing strategy
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2. Set clear objectives for your strategy,
and align them with achievable metrics
to help measure the success of
your efforts.
ROI?
BRAND RECOGNITION?
MARKET SHARE?
objectives
define clear
1
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3. identifyyour influencers2
Remember, influence is contextual.
Pick the right people for the right
topic.
Don’t focus on social scores,
you want to look for more mature
social data.
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4. And somebody that has
150kfollowers
may be popular but is not necessarily
an influencer.
Don’t mistake
popularity for influence.
identifyyour influencers2
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5. engagement
plan your
3
Work out best practice for dealing
with engagement opportunities ahead
of time.
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6. Look at different ways of engaging
with an influencer. Think of:
offline conversation
content co-creation
RTs and Mentions
interviews
quotes
“
”
value
Quality content is nice but it’s all about
the way you digitally amplify it to
maximise its reach.
events
hangouts
podcasts
engagement
plan your
3
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7. listen up4
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You need to know what your influencers
are talking about to identify influencing
opportunities.
Once you know what they talk about
make sure you contact the right people,
with the right engagement at the right
time.

8. engage & scale5
You know your brand best so
get started.
Technology delivers opportunities to
scale, be sure to use it effectively.

9. engage & scale5
Here are some final tips, before you know it you
are an influencer marketing pro:
Engage with influencers one at a time.
Use the right tools for each job.
Be sure to influence regularly.
Measure your activity.

10. Scale your influence now.

11. Interested in running
an influencer program?
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I AM NOW!