10 steps on how to get your content created and published.

1. Content
Production
presents
The Typical
Process

2. Content Production Process
Our typical content production process takes up to 20 hours
to complete, which doesn’t include content promotion. If
you combine the two - production (20% of our time) and
promotion (80% of our time) - any given piece of content can
take upwards of 100 hours to complete. And even then,
there’s always more you can do.
!
Here’s a peek into our content production process
answering the common questions of ‘who does what and
how long does it take’?

3. 1. Develop the Content Brief
2. Research & Outline Creation
3. Write
4. Review
5. Revise
6. Approve
7. Upload to CMS
8. Web Page Review
9. Sign off
10. Publish
Production Process Flow

4. Step 1: Develop the Content Brief
Who: Content Strategist
Approximate time needed: 2 hours
The content strategist creates the outlines, call
to action(s), defines the syntax, tone and
grammatical direction as well as provides any
supporting research to support the writers.

5. Step 2: Research and Outline Creation
Who: Writer
Approximate time needed: 24 hours
The writer creates a skeleton outline, including
subheads and possible argument/conclusion. They
write then review all existing related content and
interviews subject matter experts. Writers capture
relevant information, quotes, data, and resources to
support the intended message.

6. Step 3: Write
Who: Writer
Approximate time needed: 48 hours
The writer drafts the content and structures the
page with relevant subheadings, lists, and links
to top tier resources. They suggest images and
any additional media or sources to be included.

7. Step 4: Review
Who: Editor
Approximate time needed: 12 hours
The editor ensures the content is accurate, on
message, has working links, uses appropriate
images, features a Call to Action (CTA) and is very
well written conforming to the standards set
within the style guide.

8. Step 5: Revise
Who: Writer
Approximate time needed: 2 hours
The writer works with the editors and/or the
clients’ comments and resolves any issues
with the content.

9. Step 6: Approve
Who: Editor
Approximate time needed: 12 hours
The editor reviews the revised content and
makes any final corrections to the material,
which is now ready for approval and sign off.

10. Step 7: Upload Content to
Content Management System
Who: Content Strategist or Writer
Approximate time needed: 2-3 hours
The content strategist adds the copy to the page
in the CMS ensuring the inclusion of links,
images, files, featured image, meta descriptions,
SEO, tags and any other items needed to publish
the post.

11. Step 8: Web Page Review
Who: Editor
Approximate time needed: 1 hour
The editor checks for broken links, typos,
poor quality images and then gives the
thumbs up when the content is 100% ready
to go.

12. Step 9: Sign Off
Who: Client
Approximate time needed: 1 hour
The client conducts a final review and signs
off on the content.
!

13. Step 10: Publish
Who: Content Strategist
Approximate time needed: 30 minutes
The content strategist confirms that the
content is published on time and without error.
!
!

14. Don’t have the time to
manage your content marketing?
Interested in learning more?
Email me: renee@onboardly.com