Radio company specializes narrowband solutions for monitoring and control SCADA applications for Electricity and Water utilities

1. One Business Avenue
One Address for Business Development
Business Opportunity: A leading SCADA Radio Solution Provider Seek for Partners
SCADA PTMP Narrowband Radio for Electricity Utilities
www.OneBusinessAvenue.com

2. One Business Avenue
One Address for Business Development
SCADA PTMP Narrowband Radio for Electricity Utilities - Search for Partners
Contents of this presentation
•The Role of One Business Avenue
•Business Opportunity‟s Description
•What is SCADA?
•Why monitoring and control?
•Electricity networks
•What does the product do for electricity?
•When is monitoring and control being implemented?
•How do we enable smarter networks?
•The ideal Distributor profile
•How do we continue from here?

3. One Business Avenue
One Address for Business Development
SCADA PTMP Narrowband Radio for Electricity Utilities - Search for Partners
The Role of One Business Avenue
Who are we? One Business Avenue is a business consulting
company, focused on business development for telecom
and software companies to emerging markets.
Our Mission We‟ve been assigned by the vendor to run an active
search for potential System Integrators.
We will assist both the vendor and the potential partner
to establish formal business cooperation.

4. One Business Avenue
One Address for Business Development
SCADA PTMP Narrowband Radio for Electricity Utilities - Search for Partners
Business Opportunity’s Description
Industry Telecom / Utilities
Target Regions Africa and Latin America
The Vendor A Radio company specializing in narrowband wireless
solutions for monitoring and control SCADA applications
for Electricity and Water utilities
The Product Line High-End, Hand-made secured narrow-band point-to-
multipoint radio used for monitoring and control SCADA
and telemetry applications.
Main Advantage Highest Security level, RF Performance, Future Proof

5. One Business Avenue
One Address for Business Development
SCADA PTMP Narrowband Radio for Electricity Utilities - Search for Partners
What is SCADA? (Supervisory Control and Data Acquisition)
It is how utilities gain visibility, and then control, of their network assets. From a
visibility / monitoring perspective:
Remote Terminal Units (RTUs) are located at utility assets in the field, connected
to sensors, alarms, etc.
A communications mechanism connects them to the network operations centre.
A software program (HMI: human machine interface) to display the data, visible
to the network management staff.
The RTUs are connected to devices that can „act‟: switches, reclosers, pumps
etc.
Control signals are sent from the network operations centre to the RTU which
acts upon them to control the devices.

6. One Business Avenue
One Address for Business Development
SCADA PTMP Narrowband Radio for Electricity Utilities - Search for Partners
Why monitoring and control?
Electricity regulators financially reward electricity networks that improve their
customer reliability by putting in smarter control systems.
Improved asset use, management and protection means improved performance:
better network reliability through increased efficiency and security:
Real time or on demand asset monitoring
Early identification and isolation of faults
Preventative maintenance to extend asset life
Decrease in quantity and duration of faults and outages
Rapid response to weather events or malicious attacks
Reduce unscheduled site visits and maintenance costs
Performance improvement is delivered, brought about by improved
information from SCADA system operation.

7. One Business Avenue
One Address for Business Development
SCADA PTMP Narrowband Radio for Electricity Utilities - Search for Partners
Monitoring and control become increasingly scarce…
 Generation Transmission Distribution
Supply
… the further you get into the distribution network

8. One Business Avenue
One Address for Business Development
SCADA PTMP Narrowband Radio for Electricity Utilities - Search for Partners
Utilities have identified the distribution grid as a key area for maximum
return, and the issue is reaching corporate presentations and reports:
Source: Endesa Sustainability Report 2010

9. One Business Avenue
One Address for Business Development
Electricity networks
GENERATION
ENTRY TO THE GRID
TRANSMISSION: > 110 kV
HIGH TO MEDIUM VOLTAGE TRANSFORMERS
DISTRIBUTION, SWITCHING Network points
AND TRANSFORMATION FROM increase,
MEDIUM TO LOW VOLTAGE* network visibility
DIRECT decreases
33kV / 11kV
This is
SUPPLY TO
the area in INDUSTRIAL
which the USERS
product fits MEDIUM TO LOW VOLTAGE TRANSFORMERS
LOW VOLTAGE (110-240V) SUPPLY TO
RESIDENTIAL AND COMMERCIAL USERS
* the number of stages in stepping down voltage, and the voltages used, vary by country and utility: keep reading!

10. One Business Avenue
One Address for Business Development
SCADA PTMP Narrowband Radio for Electricity Utilities - Search for Partners
What does the product do for electricity?
In combination with asset specific sensors and automation equipment, enables
centralised remote asset management and life optimisation while reducing
manpower requirements.
 Transformers are essential components of electricity transmission
and distributions systems and are their most valuable individual
assets – early warning saves money
 Automation equipment (reclosers, load break switches, and fault
indicators) throughout the network are essential devices for providing
maximum continuity of supply
The product monitors the operation of this equipment sending
reports, both routine and exceptions, to a control centers –
commands may also be returned to certain field equipment for action.

11. One Business Avenue
One Address for Business Development
SCADA PTMP Narrowband Radio for Electricity Utilities - Search for Partners
When and where is monitoring and control being implemented?
 At roll out of new infrastructure or replacement of end-of-life
infrastructure, at which point monitoring / control capability is often
built in as standard
 Adding monitoring / control to existing
 assets that have not been monitored to date

12. One Business Avenue
One Address for Business Development
SCADA PTMP Narrowband Radio for Electricity Utilities - Search for Partners
Why do business with us?
Enabling smarter networks through next generation communications

13. One Business Avenue
One Address for Business Development
SCADA PTMP Narrowband Radio for Electricity Utilities - Search for Partners
Why use point-to-multipoint radio for monitoring and control?
 Monitoringand control must be on
demand or in real time
 Eliminating dependence on a third Radio
party to provide and maintain
communications is a requirement Radio
 Ensuring network security is essential
 Flexibilityof communications
infrastructure is essential Radio
 Reducing OPEX and minimizing whole
life cost are key business drivers

14. One Business Avenue
One Address for Business Development
SCADA PTMP Narrowband Radio for Electricity Utilities - Search for Partners
How do we enable smarter networks?
Considerations Solution
Enabling Move to IP Industry‟s best security
SECURITY: Attacks changing Defence in depth
Threats maturing Not just encryption
Enabling Whole life cost Highly configurable
EFFICIENCY: 20+ year cycles Easy to manage
Legacy equipment Advanced routing
A solution that makes
complete business
Enabling the Reduce faults Serial and IP and financial sense
FUTURE: Reduce maintenance Unified comms network in the long term as
Identify faults earlier Unbeatable reliability networks evolve

15. One Business Avenue
One Address for Business Development
SCADA PTMP Narrowband Radio for Electricity Utilities - Search for Partners
Security 7% 5%
 Security is no longer 31%
physical, nor “security by 26%
Adult / other
obscurity”. External
52% Internal
 Open networks enable Accidental
enhanced monitoring and 4%
60%
control, but bring new 15%
vulnerabilities and
opportunities for attack. Accidental External
Adult / other Internal
 It is no longer just ex-
employees, but also those “Security Incidents and trends in SCADA and process industries”
who “hack for fun” as well
Eric Byres, David Leversage, Nate Kube.,2007. a = 1982-2001 b =2002-June 2008
as terrorists and state
actors responsible for
malicious attacks.
 The result: service
shutdowns, environmental
concerns, direct impact on
performance.
“Hacking the Industrial Network”, 2009, Frank Dickman

16. One Business Avenue
One Address for Business Development
SCADA PTMP Narrowband Radio for Electricity Utilities - Search for Partners
A comprehensive approach to security
Threat Aprisa SR protection
Passive Eavesdropping AES-256 encryption ensures over the air data confidentiality
Proprietary wireless framing, FEC, interleaving and compression further modify over the
air data
Active Denial-of-Service Licensed radio spectrum and robust modulation protect against interference - either
intentional or unintentional
High performance direct conversion receiver further protects against interference
Segregated traffic flow enables node isolation, with VLAN and Layer 3 subnets and
protects against flooding
Active man-in-the-middle CCM-based data authentication protects data integrity (NIST special publication 800-38C)
Address filtering protects against masquerading
Management attack Secured management interface protects configuration
SNMPv3 encrypts radio network management data over the wired Ethernet interface

17. One Business Avenue
One Address for Business Development
SCADA PTMP Narrowband Radio for Electricity Utilities - Search for Partners
Standards-based, backwards compatible, future-proof
 Investment in equipment needs to support the total life cost
needed when forming budgets.
 Both backwards compatible and future-proof
 Supporting both legacy Serial RTUs and newer Ethernet
enabled IEDs, protecting the legacy investment through
transition over time to IP-based devices
 Integrates seamlessly into existing network topologies, and is
highly configurable to allow the network to evolve along with
increasing monitoring and control requirements
 Standards-based and supporting all relevant protocols, for
long-term incorporation into SCADA networks
 Plan for the future, protect the past. The best of both
worlds.

18. One Business Avenue
One Address for Business Development
SCADA PTMP Narrowband Radio for Electricity Utilities - Search for Partners
The Ideal Partner’s Profile
Telecom System Integrator
Access to Electricity and other
utilities in the region
Ability to front the sales cycle
with our support, and provide first level support
Willing to deal with large scale projects, longer sales cycle, higher
capacity by all means

19. One Business Avenue
One Address for Business Development
SCADA PTMP Narrowband Radio for Electricity Utilities - Search for Partners
How do we continue from here?
If you are interested in learning more about the product, and potentially
become a partner in your country, please send us a message below
We will gladly provide you with all relevant brochures, specs and
presentations
Let‟s set an introduction call, and continue from there…
We look forward to working together!
Thank you !