Absolute Radio Engagement Metrics September 2013

1. Absolute Radio Network
Worldwide Mobile App Installs (000s)
iPhone
Android
Nokia
BlackBerry
Windows
15
12
8
20
121
36
47
59
149
10
101
8
24
27
60
11
25
41
8
22
38
8
17
14
8
18
12
59
106
5
39
54
7
26
8
55
9
69
82
8
26
3
142
8
21
0
74
13
76
193
134
20
19
12
45
45
48
58
9
10
11
29
13
183
196
179
139
154
204
158
178
147
155
127
108
10
15
2009 2009 2009 2010 2010 2010 2010 2011 2011 2011 2011 2012 2012 2012 2012 2013 2013 2013
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Source: Respective app stores

2. Sources: Google Analytics
1.21
Sep 2013
Aug 2013
Jul 2013
1.09
Jun 2013
1.05
May 2013
1.17
Apr 2013
Mar 2013
1.08
1.12
Feb 2013
Active Users (000s)
Jan 2013
1.05
Dec 2012
239
Nov 2012
206
Oct 2012
232
Sep 2012
246
Sep 2013
Aug 2013
243 241
Jul 2013
Jun 2013
236 233
May 2013
Apr 2013
233 234
Mar 2013
Feb 2013
Jan 2013
222 220
Dec 2012
Nov 2012
211
Oct 2012
Sep 2012
Absolute Radio Network
Worldwide Mobile App Usage
Sessions (millions)
1.28
1.17
1.05 1.04
1.11
0.97

3. Absolute Radio Network
Total Account Registrations (000s)
Legacy
Desktop
Mobile
Facebook
1,400
1,200
1,000
800
600
400
200
0
Oct Nov Dec Jan Feb Mar Apr May Jun
Jul Aug Sep
2012 2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013
Source: Internal server logs

4. Absolute Radio Network
Worldwide Logged In Listeners (000s)
Desktop
76
78
79
83
83
5
5
5
5
6
41
42
42
40
42
Both
Mobile
87
90
88
87
85
5
6
6
6
5
5
41
43
42
40
39
40
83
79
5
6
39
41
77
Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep
2012 2012 2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013
Source: Internal server logs

5. Absolute Radio
Worldwide YouTube Video Views (000s)
562
552
501
453
352
474
463
575
558
522
454
445
372
Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep
2012 2012 2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013
Source: YouTube

6. Absolute Radio
Worldwide YouTube Activity
Likes
Comments
Shares
3,500
3,000
2,500
2,198
2,000
1,500
1,000
630
500
159
0
Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep
2012 2012 2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013
Source: YouTube

7. Absolute Radio
Worldwide Unique Site Visitors (000s)
425
380
387
375
368
379
396
406
367
387
382
342
360
Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep
2012 2012 2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013
Source: Google

8. Absolute Radio
Worldwide Site Traffic
Visits (000s)
Page Views (millions)
896
Source: Google
3.9
4.1
3.9 4.0 3.9 3.9
3.6
3.8
Sep 13
Aug 13
Jul 13
Jun 13
May 13
Apr 13
Mar 13
Feb 13
3.5
Jan 13
Sep 13
Aug 13
Jul 13
Jun 13
May 13
Apr 13
Mar 13
Feb 13
Jan 13
724
4.0 4.0
Dec 12
770
Nov 12
818
794 812
Oct 12
820 831
Sep 12
791
748
Dec 12
Oct 12
Sep 12
766
784
Nov 12
821
4.4 4.5

9. Absolute Radio
RadioPlayer
Unique Visitors (000s)
248
262 261
261
247
228
239
244
259 254
252
Visits (000s)
241
866 852
249
838
781
765
825 807
861
834 840
796
830
689
Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep
12 12 12 12 13 13 13 13 13 13 13 13 13
Source: Google
Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep
12 12 12 12 13 13 13 13 13 13 13 13 13

10. Absolute Radio
Social Media
Absolute Radio
157 157 161
149 151 154
142 145
132 135 138
123 128
27
21
Source: Facebook and Twitter
24
29 30
31 33
25
Sep 13
Aug 13
May 13
157 162
139 146 150
128
106 116
95
Apr 13
Dec 12
Oct 12
Sep 12
Sep 13
Aug 13
Jul 13
Jun 13
May 13
Apr 13
Mar 13
Feb 13
Jan 13
Dec 12
Nov 12
Oct 12
Sep 12
46 57
71 80
23
Feb 13
17
Nov 12
16
19
Jan 13
18
115 116 117
100 103 105 106 108 110 111 111 113 114
Other Network Profiles
Jul 13
Other Network Pages
Mar 13
Absolute Radio
Total Twitter Followers (000s)
Jun 13
Total Facebook Fans (000s)

11. Oct 08
Nov 08
Dec 08
Jan 09
Feb 09
Mar 09
Apr 09
May 09
Jun 09
Jul 09
Aug 09
Sep 09
Oct 09
Nov 09
Dec 09
Jan 10
Feb 10
Mar 10
Apr 10
May 10
Jun 10
Jul 10
Aug 10
Sep 10
Oct 10
Nov 10
Dec 10
Jan 11
Feb 11
Mar 11
Apr 11
May 11
Jun 11
Jul 11
Aug 11
Sep 11
Oct 11
Nov 11
Dec 11
Jan 12
Feb 12
Mar 12
Apr 12
May 12
Jun 12
Jul 12
Aug 12
Sep 12
Oct 12
Nov 12
Dec 12
Jan 13
Feb 13
Mar 13
Apr 13
May 13
Jun 13
Jul 13
Aug 13
Sep 13
Absolute Radio Network
Prompted Awareness
16+
25-54
Source: Harris Interactive 16+ UK Online Omnibus (three-month roll)
25-54 London
80.0
70.0
60.0
56.9
50.0
50.5
40.0
41.6
30.0
20.0
10.0
0.0

12. National Prompted Awareness
Oct-12
Nov-12
Dec-12
Jan-13
Feb-13
Mar-13
Apr-13
May-13
Jun-13
Jul-13
Aug-13
Sep-13
90
80
77.1
73.4
70
71.2
63.7
60
52.9
50
46.5
43.8
41.6
40
33.4
30
25.7
25.6
21.5
20
10
0
Source: Harris Interactive 16+ UK Online Omnibus (three-month roll)
20.6
17.4

13. London Prompted Awareness
Oct-12
Nov-12
Dec-12
Jan-13
Feb-13
Mar-13
Apr-13
May-13
Jun-13
Jul-13
Aug-13
Sep-13
90
80
76.9
75.7
73.8
71.5
71.1
70
60
53.5
49.0
50
45.1
44.2
39.5
40
39.1
30
20
10
0
Capital
Heart
Kiss
Classic FM
Magic
Source: Harris Interactive 16+ UK Online Omnibus (six-month roll)
LBC
Absolute Smooth Talk Sport
Network
Xfm
Absolute
Radio

14. Absolute Radio Network
Weekly Reach (millions)
W3:12
W2:13
W3:13
4.0
3.8
3.6
3.0
3.4
2.9
1.4
1.1
Total 10+
Source: RAJAR
Total 15+
1.2
London 10+
1.4
1.1
1.1
London 15+

15. Absolute Radio Network
Monthly Reach (millions)
W3:12
6.7
W3:13
6.3
6.0
5.2
W2:13
5.7
5.0
2.3
1.9
Total 10+
Source: RAJAR
Total 15+
1.9
London 10+
2.3
1.8
1.7
London 15+

16. Absolute Radio Network
Weekly Hours (millions)
W3:12
28.2
W3:13
27.3
25.9
19.8
W2:13
25.2
19.2
10.2 9.7
7.0
Total 10+
Source: RAJAR
Total 15+
London 10+
10.1
9.3
6.6
London 15+