19. Synchronised, Branded Companion Visual to enhance Audio
Interactive to allow deep engagement, when appropriate
Exact age targeting, rather than demo breaks
InStream Exact Location, rather Diary location
Most loyal ‘logged in’ Subscriber audience, not just listeners
Limited Premium inventory, less clutter, more stand out
Upgradeable - More data to come
Digital metrics
This is an example of the Account sign-up page. On the left, it lists a series of benefits to incentivize the user to share their information with us:HQ Audio Less ads - Instead of a listener receiving 6x ads in the break, they might receive only 2x ads. Real World RewardsIn the summer - when we announced the launch of the Absolute Radio Account - we set a bench mark to aim for 100k registrations by the end of the year, and I can share with you today that by Dec 31st we had reached 108,000 registered users.Since then, we’ve rolled out the registration wall onto mobile…