1. Absolute Radio Network
Worldwide Mobile App Installs (000s)
iPhone Android Nokia BlackBerry Windows
15
12 8
8 24
20 8 8
11 8 19
36 121 47 22 17 11
25 14
59
149 38 48
41 45
60
101 10 27
59
58
13
9
193 196 204
183 179
142 154
134 139
106
5
39 10
15
2009 Q2 2009 Q3 2009 Q4 2010 Q1 2010 Q2 2010 Q3 2010 Q4 2011 Q1 2011 Q2 2011 Q3 2011 Q4 2012 Q1
Source: Respective app stores

2. Absolute Radio Network
Worldwide Mobile App Usage
Active Users (000s) Sessions (millions)
332
313 306 304
279 2.42
268 269 2.25
259 259 2.18
246 2.08
1.97 1.92 1.86
219 219 1.88
1.76 1.80
1.61 1.57
Jul 2011
Jul 2011
Dec 2011
May 2011
Jun 2011
Jun 2011
May 2011
Jan 2012
Dec 2011
Aug 2011
Sep 2011
Apr 2011
Aug 2011
Sep 2011
Jan 2012
Apr 2011
Oct 2011
Feb 2012
Mar 2012
Feb 2012
Mar 2012
Nov 2011
Oct 2011
Nov 2011
* *
Sources: Spodtronic and Flurry *March Spodtronic data estimated based on three month average

3. Absolute Radio Network
Worldwide Mobile App Active Users (000s)
Station Players Other Apps
92
77
86 88
34 36 48 66
30 64
14 15
226 236 241
216 223 219 212 220 215
206 204 205
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar*
2011 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012 2012
Sources: Spodtronic and Flurry *March Spodtronic data estimated based on three month average

4. Absolute Radio Network
Total Registered Accounts (000s)
Legacy Desktop Mobile
700
600
500
400
300
200
100
0
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb
2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012
Source: Internal server logs

5. Absolute Radio
Worldwide YouTube Video Views (000s)
790 797
750 744
615
575
541
503 505 510
421 411
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
2011 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012 2012
Source: YouTube

6. Absolute Radio
Worldwide YouTube Activity
Likes Comments Shares
4,000
3,500
3,000
2,500
2,135
2,000
1,500
1,152
1,000
500 274
0
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
2011 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012 2012
Source: YouTube

7. Absolute Radio Network
Worldwide Online Unique Visitors (000s)
557
532
514
475
439 438 444 452
399
Utility broken Utility broken
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
2011 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012 2012
Source: Piwik

8. UK Online Unique Visitors (000s)
Mar-11 Feb-12 Mar-12
388 386
307 303
275
174
145
95 88
22
Heart FM Capital talkSPORT Absolute Classic FM KISS Real Magic Smooth XFM
Websites Network Radio Radio 105.4 Radio Online
Network
Source: UKOM

9. Absolute Radio Network
Worldwide Site Traffic
Visits (000s) Page Views (000s)
937
878 882 875 7,124
823 840 813 797 6,574
785 767 6,288
755 5,971 5,933 6,090
5,6115,711
675 5,315 5,422 5,434
4,975
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
11 11 11 11 11 11 11 11 11 12 12 12 11 11 11 11 11 11 11 11 11 12 12 12
Source: Google

10. Absolute Radio
RadioPlayer
Unique Visitors (000s) Visits (000s)
906 906
301 861
283 282 813 811
260 257 750
688 682 686
663 654
219 220 215 219 223
590
192 195
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
11 11 11 11 11 11 11 11 11 12 12 12 11 11 11 11 11 11 11 11 11 12 12 12
Source: Google

11. Absolute Radio
Social Media
Total Facebook Likes (000s) Total Twitter Follows (000s)
Absolute Radio Other Network Pages Absolute Radio Other Network Profiles
46
95 98 42
90 87
80 83 86
75 40
68 72 36 38
32 34
63 31
29 30
57 27
26
72 73 75 77 79 30
56 62 64 66 69 70 21 22
27
46 17 17 18 19 20 20
15 15
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
11 11 11 11 11 11 11 11 11 12 12 12 11 11 11 11 11 11 11 11 11 12 12 12
Source: Facebook and Twitter

12. Absolute Radio Network
Facebook Talking About (000s)
Nov 11 Dec 11 Jan 12 Feb 12 Mar 12
9.0
8.0
7.0
5.9
6.0
5.0
4.9
4.0
4.0
3.0
2.0
1.9
1.0
0.0
Absolute Breakfast 80s Others
Source: Facebook

13. Unprompted Awareness
1.25
2.50
6.25
7.50
0.00
3.75
5.00
8.75
10.00
Oct 08
Nov 08
Dec 08
Jan 09
Feb 09
Mar 09
Apr 09
May 09
Jun 09
Jul 09
Aug 09
Sep 09
Oct 09
Nov 09
Dec 09
Jan 10
Feb 10
Mar 10
Source: Harris Interactive 16+ UK Online Omnibus (three-month roll)
Apr 10
May 10
Jun 10
Unprompted
Jul 10
Aug 10
Sep 10
Oct 10
Nov 10
Dec 10
Jan 11
Prompted
Feb 11
National Awareness
Mar 11
Apr 11
Absolute Radio Network
May 11
Jun 11
Jul 11
Aug 11
Sep 11
Oct 11
Nov 11
Dec 11
Jan 12
Feb 12
Mar 12
7.7
0.0
5.0
15.0
20.0
30.0
35.0
37.9 40.0
10.0
25.0
Prompted Awareness

14. Absolute Radio Network
Weekly Reach (millions)
W4:10 W3:11 W4:11
3.0 2.9 2.8 2.8
2.3 2.2
1.1 1.1 1.0 1.1
0.9 0.9
Total 10+ Total 15+ London 10+ London 15+
Source: RAJAR

15. Absolute Radio Network
Monthly Reach (millions)
W4:10 W3:11 W4:11
5.0 4.9 4.8 4.7
3.9 3.8
1.8 1.8 1.7 1.7
1.4 1.4
Total 10+ Total 15+ London 10+ London 15+
Source: RAJAR

16. Absolute Radio Network
Weekly Hours (millions)
W4:10 W3:11 W4:11
20.7 20.3
19.0 18.8
16.0 15.9
7.2 7.8 7.7
6.9
5.7 5.7
Total 10+ Total 15+ London 10+ London 15+
Source: RAJAR