Radio 2.0
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Absolute Radio COO Clive Dickens talks at the Radio 2.0 conference in Paris
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Radio 2.0
- 1. You can’t close your ears Clive Dickens COO – Absolute Radio London, England
- 2. Now the good news
- 3. Source : RAJAR Q2:11 IPSOS/RSL
- 4. Source: BBC Eartime research 2010
- 6. Decide what business you are in 2010 2013 15,000 10,000 € ‘000s 5,000 0 Radio Online Source: AA/ Spend in Euro
- 11. The stuff in between the music
- 14. Go where your audience are
- 15. Over 11m YouTube views
- 17. 300,000 MAU’s
- 18. Mobile more than ‘listen’
- 19. More than just ‘Pocket’
- 20. Absolute Radio streams 11m monthly hrs Worldwide Streamed Hours Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 14.0 Millions 12.0 11.6 10.0 8.0 6.0 5.5 4.9 4.0 2.0 0.0 AR Network BBC Radio 1 BBC Radio 2 Percentage of hours mobile =12%
- 21. UK Radio in one simple player
- 22. In Stream
- 23. Two-way relationship Smart relationships Streamers
- 24. Two-way relationship Smart relationships Streamers data
- 25. Two-way relationship £ Smart relationships Streamers data
- 26. Media Value Relevancy Interaction
- 34. Insight & Benefit Interactive & Social Demographic & Active location Form factor, Product & Content
- 35. What about Digital Radio working
- 43. 60% of Absolute Radio listening is digital Absolute Network Digital Listening 70% 60% 60% 50% 40% 30% 20% 10% 0%
- 44. Total Absolute Radio Network Hours increased 38% to 24.3m this quarter, highest since Q3, 2001 15+ UK Network Hours 35,000 30,000 26,230 24,304 25,000 20,000 15,000 10,000 W1:00 W3:00 W3:10 W1:99 W3:99 W1:01 W3:01 W1:02 W3:02 W1:03 W3:03 W1:04 W3:04 W1:05 W3:05 W1:06 W3:06 W1:07 W3:07 W1:08 W3:08 W1:09 W3:09 W1:10 W1:11
- 45. You can’t close your ears Clive Dickens COO – Absolute Radio London, England
Notes de l'éditeur
- The age of stimuli bombardment and visual saturation – the age of the micro attention span. We’ve developed mental filters against the hyper-communication around us.Relevancy and the ability to interact with a consumer at a time that suits then is more important than ever, and is becoming more important than repetition. Relevant messages are more valuable than ever, especially when communicated in a creative, entertaining, interactive manner.
- Account Benefits - HQ - HD - Freebies - Access - Exclusive content - Less ads – more content: what content?