Blog – have employees participate, enable commenting, etc.
Who are you trying to have a dialogue with via social? Think about that relationship. What are you trying to help them achieve?
You will see that these vary from being very specific to somewhat vague and aspirational.
What value are you providing your audience now and what will you still be providing in the future?
Radian6 enables organizations to become Socially Engaged Enterprises, with the power to understand and gain insights about social media through metrics, measurement, sentiment and analytics reporting. Our social media listening, tracking, monitoring and engagement tools allow organizations to successfully employ a social media strategy and understand the impact the Social Graph and Social CRM have on their success. Radian6 can also provide advice on how to use social media guidelines, best practices, case studies and training for your staff.
http://www.radian6.com/radian6-powers-dells-social-media-listening-command-center/Centralized hubs can be basic but effective. This is NVIDIA’s official social media-monitoring hub, and how we stay plugged into the social web. It also serves as a training center to help NVIDIAns participate in social conversations, using apps like TweetDeck and Spredfast.It also happens to be where Shanee Ben-Zur gets to work every day, keeping an eye on fans’ comments. I take all their feedback and deliver it to the right people here, whether the comments are good, bad or just for fun.The command center boasts eight 22-inch Samsung monitors on a custom wall-mount, powered by two Quadro NVS 450 professional graphics cards. The wall of monitors makes for an impressive display that attracts lots of visitors, including our top execs. We use watt-stoppers to conserve energy use in the Social Media Command Center when it’s not in use.Whenever we launch a new driver or product, I stay posted at my station to monitor social media traffic, as do others in the customer care and driver teams. When fans have issues, we identify NVIDIA employees who are best suited to help, and mobilize to resolve these issues as quickly as possible. When fans indicate that they like certain features, we try to focus on those in future releases.The Social Media Command Center allows NVIDIA to address fan feedback quickly. While we may not be able to answer each tweet or forum post directly, fans should know that we’re reading all your comments and we definitely care.
GlassDoor is a resource you can use to see what people are saying about your brandTap into Q&As to see what people are askingWe can learn
Some companies approach social media as just another advertising channelNo one likes to be messaged to like this.
Kohl’s engages in a conversation by asking a question. “What did you get?”Their goal was to engage in a conversation with people. Reference ideas for us
FedEx Response was quick and textbook, but not perceived as authentic. It seemed stiff. Didn’t seem authentic. It also did not link to the original video, but everyone saw it.
Rich Edelman has been blogging weekly since 2004. Need info on Kevin Roberts blog
AARP team members listen and respond on Twitter, with author designations (e.g. ^TG)Good tactic for accounts with multiple uses/posters
MichaelLazerow – CEO of Buddy Media
SOURCE: http://blogs.starbucks.com/blogs/customer/archive/2012/03/30/over-200-ideas-launched.aspxStarbucks has a site where people can make suggestions on how they should improve. The key difference is that the suggestions are public, and people can vote for their favorite suggestions. Here’s an example of automatic ordering. Note that there is a status update here “Under Review”.http://mystarbucksidea.force.com/
“Connect + Develop helps P&G pursue outside ideas, solutions, processes—and even market-ready products—that might meet current or emerging customer needs” – P&G Website50% of product innovations come from outside contributors.
https://secure3.verticali.net/pg-connection-portal/ctx/noauth/PortalHome.doSept 6, 2011 Example of open innovation success: One notable Procter and Gamble problem that was solved by an outside scientist involved a product the company wanted to develop to keep cotton shirts wrinkle-free. P&G could not come with an anti-wrinkle method on its own and so approached a knowledge broker who posted a few details of the dilemma to its network of solvers.From the volume of submissions received a solution was found, though it came from an unusual place, not one that P&G had expected. The answer was sent in from the laboratory of a professor studying polymers related to the semiconductor industry. His idea when applied to garments neatly solved P&G’s wrinkle problem. http://www.ideaconnection.com/open-innovation-success/Open-Innovation-Solution-to-a-Cotton-Shirts-Wrinkling-00144.html
initiative in the following areas, at a high level.