Content marketing isn’t easy, but it doesn’t have to be difficult, either. It requires research and commitment (and involves more than writing some blog posts every now and then). Here’s how to make large-scale content creation and marketing less scary: Find money where you can (perhaps from an underperforming channel). Give your client a few samples, and start with an easy-to-benchmark target to show them good things can happen. Give it time—successful content marketing doesn’t happen overnight. Once you have results, continue to press your campaign with a bigger budget and more resources. Report regularly and ensure your strategy makes sense. So get on with it, or learn more about how we do it—check out http://www.oneupweb.com/capabilities/content-marketing-seo/.

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2. isn't a simple matter of writing a few blog posts.
CONTENT MARKETING

3. Or letting it all ride on a short article.

4. It’s a
COMPLEXthought out strategy

5. backed by
RESEARCHthat identifies your customer segments.

6. AND IT’S A LOT
OF WORK.

7. It's important to remember that just
because you live and breathe this
stuff doesn't mean the rest of the
world does.
AGENCIES
*REMINDER TO

8. We as agency partners still have,
and will always have, an obligation to
educate our prospects and clients.
AGENCIES
*REMINDER TO

9. YOU, the mid-size marketer

10. ASYOU JOURNEY DOWNTHE PATH
TOWARDTHE INEVITABLE

11. TRYTHIS FIVE STEPAPPROACH

12. STEAL BUDGET
01
Not from the local convenience store

13. FROM ONE OFYOUR SO-SO
MARKETING CHANNELS

14. START SLOW
02
content marketing is a marathon

15. You can work with your agency on a
"DIPYOURTOE INTHEWATER"
approach that demonstrates effectiveness.

16. BE PATIENT
03
A slow entrée will take longer to show a positive effect.

17. Remember to
BENCHMARKbefore you start.

18. COMMIT
04
Once you see results

19. present up the ladder and state your case for larger budget
YOU HAVETO KEEP MOVING
FORWARD.

20. REPORT REGULARLY
05
Make sure your agency partner is accountable
and keeps you in the loop.

21. It's important your
STRATEGYALIGNS
and you learn along the way

22. but even more important that you can
EFFECTIVELYrelay the outcomes up the chain.

23. THERE YOU HAVE IT.
Content marketing, like the internet, is here to stay. It
may look different over time but it's not going away.
This approach will get you started and may even
save your job. Good luck! Now get out there!

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