Do you swear? Then you may have an edge in your professional circle. Lisa Wehr, the CEO of digital marketing agency Oneupweb, swears by swearing. Why? She knows a few things. Using selective and well-timed profanity can indicate that you belong in a group. It shows people that you're honest and comfortable in your own skin. And demonstrating these two qualities is an easy way to gain trust—something business leaders are naturally gifted at. So stop skirting the subject, and start cussing. You may find yourself primed for success in business (and life). Learn more about Oneupweb's trustworthy leader at http://www.oneupweb.com/about-us/our-leaders/#lisa-wehr.

1. TRUST ME,
I CUSS
THE PSYCHOLOGY OF SWEARING
ONEUPWEB.COM
1.877.568.7477
INFO@ONEUPWEB.COM

2. It’s true
I DO

3. It didn't come from
OVEREXPOSURE
as a child

4. But only after years of
LIFE EXPERIENCE

5. SPORTS
through my
school years

6. Working in
LAW
_
ENFORCEMENT
during my 20s
Image source:
Yumi Kimura,
http://commons.wikimedia.org/wiki/
File:Do_Not_Cross,_Crime_Scene.jpg

7. Years of
competitive
DOG SLED
RACING
in Alaska

8. And now as the owner of a
DIGITAL MARKETING AGENCY

9. some things are better expressed

10. BY
SWEARING

11. It’s all about
INFLECTION

12. It’s all about
INTENT

13. BUT
THERE'S
MORE TO IT

14. and there’s a
PSYCHOLOGY
surrounding it

15. Psychiatrist, Dr. Neel Burton
HAS DEMONSTRATED
that

16. when you cuss
YOU LEVEL THE PLAYING FIELD

17. When you cuss

18. When you cuss
YOU SHOW YOU BELONG

19. when you cuss
YOU SHOW YOU BELONG
& ARE WHOLLY COMFORTABLE

20. YOU SHOW YOU BELONG
& ARE WHOLLY COMFORTABLE
WITH MEMBERS OF A GROUP

21. and
IF DONE
CORRECTLY

22. Cussing

23. can signal that we are
OPEN, HONEST
& barrel loads of fun

24. Cussing

25. Swearing

26. Profanity

27. can show that we
REALLY
MEAN IT

28. or that
SOMETHING IS
VERY IMPORTANT

29. Swearing

30. can be a surprisingly
POWERFUL TOOL
in gaining trust

31. SO
THERE
HAVE IT

32. TRUST
is vital when you place your faith in another
individual—in business and in life.

33. If doing business with a partner you can
trust is high on your list, give me a call.
You can certainly trust me—
I'LL PROVE IT.
ONEUPWEB.COM
1.877.568.7477
INFO@ONEUPWEB.COM