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Tracking Marketing Campaigns with Google Analytics Allaedin Ezzedin | Senior Web Analyst
72% of marketers and agencies surveyed agree that marketing attribution enables better budget allocation across channels and better returns*. *Marketing Attribution: Valuing the Customer Journey http://services.google.com/fh/files/misc/marketing_attribution_whitepaper.pdf
the no. 1 report
traffic sources report © Copyright CampaignAlyzer. All rights reserved. www.campaignalyzer.com
traffic sources report © Copyright CampaignAlyzer. All rights reserved. www.campaignalyzer.com
multi-channel report © Copyright CampaignAlyzer. All rights reserved. www.campaignalyzer.com
multi-channel report © Copyright CampaignAlyzer. All rights reserved. www.campaignalyzer.com
nice, but how?
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campaign architecture © Copyright CampaignAlyzer. All rights reserved. www.campaignalyzer.com
campaign tagging
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banner © Copyright CampaignAlyzer. All rights reserved. www.campaignalyzer.com
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offline campaigns: newspapers Include unique coupon code, website URL, and/or phone number to track effectiveness of the ad © Copyright CampaignAlyzer. All rights reserved. www.campaignalyzer.com
bulk campaign management
first attempt © Copyright CampaignAlyzer. All rights reserved. www.campaignalyzer.com
© Copyright CampaignAlyzer. All rights reserved. www.campaignalyzer.com
© Copyright CampaignAlyzer. All rights reserved. www.campaignalyzer.com
forget it! © Copyright CampaignAlyzer. All rights reserved. www.campaignalyzer.com
campaign tagging on steroids!
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add a campaign – step 1
add a campaign – step 2 © Copyright CampaignAlyzer. All rights reserved. www.campaignalyzer.com
easy sharing - export
easy sharing - export
easy sharing – social media © Copyright CampaignAlyzer. All rights reserved. www.campaignalyzer.com
role-based access
channel manager
analytics-tool agnostic
account management © Copyright CampaignAlyzer. All rights reserved. www.campaignalyzer.com
demo
Thank You! CampaignAlyzer Allaedin Ezzedin http://www.campaignalyzer.com linkedin.com/in/AllaedinEzzedin info@campaignalyzer.com @AllaedinEzzedin

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