Chris Pile, Head of Digital, NEC Group
Topic: Making The Physical & Digital World Work Together
- How do we marry-up our physical and digital platforms?
- A quick look at the digital platforms at our disposal
- Creating a clear purpose for each platform / channel
- How do we build and keep excitement for live events?
- How are things going to change in 2016?
17. To help enable a
seamless
customer journey
from
initial inspiration
through to
ticket purchase;
then from
pre-event excitement
to
on the night togetherness.
seamless
customer journey
initial inspiration
ticket purchase;
pre-event excitement
on the night togetherness.
29. To help enable a
seamless
customer journey
from
initial inspiration
through to
ticket purchase;
then from
pre-event excitement
to
on the night togetherness.