A quick Run through of mobile Social Marketing that I presented as a Keynote on 7/7/11

1. Presented by: Onur Ibrahim Mobile Social MarketingAn Introduction

2. Why Mobile Marketing and the way we use mobiles Email / SMS Facebook / Google Plus and other social networks Apps HTML5 Case Studies Questions / Off the cuff thinking / Open Forum Introduction to Mobile Social

3. Introduction to Mobile Social There are 285.6 million mobile subscribers in the United States. Stated another way, that's 91% of the population! ‘CTIA’ Mobile devices will pass PCs as the access device of choice by 2013. ‘Gartner’ One-third of mobile searches are tied to local. ‘Google’ Mobile search will represent 20% of all search traffic by 2012. RBC Capital Markets $2.2 billion of physical goods will be purchased via mobile device in 2010. ‘ABI Research’ Mobile retail to reach $12 billion by 2014. ‘Juniper Research’ 27% of U.S. mobile web users have clicked on a mobile ad. ‘ABI Research’ 53% of mobile users would share their location to receive more relevant ads. ‘Mashable’ Mobile coupon redemption is 10x that of traditional coupons. ‘Borrell Associates’ Hilton Hotels sees "seven digits a month" in mobile revenue. ‘USA Today’ 36% of people are interested in receiving grocery coupons on their mobile phone. ‘Compete’

4. Introduction to Mobile Social Globally there are more mobile phones than PCs.Source: GSM World

5. Introduction to Mobile Social By 2013, mobile phones will overtake PCs as the most common Web access device worldwide. According to Gartner's PC installed base forecast, the total number of PCs in use will reach 1.78 billion units in 2013. By 2013, the combined installed base of smartphones and browser-equipped enhanced phones will exceed 1.82 billion units and will be greater than the installed base for PCs thereafter.Mobile Web users are typically prepared to make fewer clicks on a website than users accessing sites from a PC. Although a growing number of websites and Web-based applications offer support for small-form-factor mobile devices, many still do not. Websites not optimized for the smaller-screen formats will become a market barrier for their owners — much content and many sites will need to be reformatted/rebuilt.

7. Always within easy reach

8. ‘When-you-want’ messaging

9. Move from ‘communication’ to ‘conversation’

11. Event

13. Instant Gratification

14. High Speed Web

15. (3G/WiFi)

17. Specific App/Ad

18. eCRM => mCRM

19. Already a Social comms. deviceInteractivity

20. Methods of Social Activation Sharing Gaining Social re-enforcement Communicating Conversation Liking (Expressing opinion) Fun / Entertainment Optimising Helping

21. Trend Spotting

22. Mobile is about Instant Access

26. Infographic from OnlineSchools.org

27. Technologies

28. Location Based

29. Apps and Downloads

30. Mobile Video + Display Advertising

31. QR Codes + Augmented Reality

32. Price Checkers and Special Offers

33. Group Buying Offers + Mobile Barcodes

34. SMS / MMS / Email Mike Bloomberg – Mayor of NYC

35. Mobile Commerce / Mobile Payments Mobile Music Downloads

36. Where do I Start??…………

37. Do I need to create mobile specific content? Optimise existing content Enhancing User Experiences Create mobile versions of existing web site Produce shorter content Save images as low res and smaller Use large navigation elements Review current marketing plans and re-think to include mobile E.g. Event could utilise indoor GPS, attendee networking and keynote reminders, Video clips that can be delivered through apps / HTML5

38. What are the audience needs? How can we start new conversations or expand existing conversations using SMS, Content Feeds, Mobile Email, Notifications Is there a location based solution for them? What platforms do they use? How do users currently utilise their mobile phones? What Immediate / Urgent information do they rely on?

39. What else should I be thinking about? Assess Competitor Programs / Campaigns What and Where is the Unique Value for Customers Set a Clear and Measurable Strategy Identify Relevant Tools Determine Platform Requirements Develop Promotions and Delivery Plan Measure and Optimise

40. Case Studies

42. Check in!

43. Like it to gain special offers and additional content

45. Appendix