MyTime won the price for E-Commerce. Read the presentation and check us out!

1. 2014 Award Winners

2. BACKGROUND
When meeting with local advertisers to ask what they’re looking for next from our industry, the answers are always
resoundingly similar: new tools that engage consumers that are smarter, richer and are delivered in the right places
and on the right devices. There is an amazing opportunity – one worth $140 billion annually by 2015, according to
BIA/Kelsey – to align offerings with local advertisers’ needs to further drive consumer action and accelerate growth for
these businesses. The potential worth for those companies that “get it right” in local advertising is tremendous.
In order to encourage innovations that engage consumers in the final step of the path to purchase, we, the Local
Search Association, launched a new awards competition called the “Ad to Action Awards.” Open to all local advertising
providers, the competition was designed to bring forward the most creative and effective new local advertising products
that drive calls, clicks and store visits for local businesses.
PROCESS
The awards recognized new or recently introduced solutions within eight submission categories that included:
 Business Listings: new forms of listings, distribution practices, platforms for listings, new content types or
functionality, and new ways to target listings
 Mobile: mobile ad products, mobile tools, integration with mobile apps, and mobile targeting
 Social Media: ways of measuring ROI, reputation management, engagement, paid vs. organic, and online
reviews
 Vertical Specific: innovative solutions with specific relevance to select industries or business type
 Video: placement, targeting, integration or measurement
 Deals/Loyalty/E-commerce: innovative ways to transact online, build customer loyalty, foster customer
retention, leverage consumer data or target audiences
 Implementation: innovative ways to create, target, traffic and measure advertising
Local advertising providers submitted 60 outstanding solutions for evaluation. Each submission was primarily judged
on the solution’s ability to drive consumer actions like calls, clicks and store visits and were also rated on innovation,
ROI, targeting and overall industry value. The highest rated submission from each category were selected as winners.
Winners received a private luncheon with Apple Co-Founder Steve Wozniak and received exposure at the 2014 Local
Search Association Conference. In addition, winning companies worked with LSA to showcase winning products in
communications with its members and other industry leaders and influencers, in ongoing outreach to business and
tech reporters, and through its digital and social media channels.

3. “I really liked this and thought it could
deliver a lot of value to merchants
and consumers.”
Neal Polachek, Industry Observer, vSplash
“This is a very practical and simple
solution.”
Matt Picheny, Group Program Director, MRY
Deals/Loyalty/Ecommerce
MyTime allows users to view appointment availability
and book appointments for everyday local services
from the MyTime website or mobile app. The site
features over 90 categories of services and 2 million
businesses across the U.S., and allows consumers to
book and purchase services in just a few clicks.
In addition, the site integrates ratings and reviews
from real customers and offers exclusive discounts on
off-peak appointment times. By integrating with the
business's own software calendars, MyTime shows
real-time appointment availability and books
appointments directly into the business’ calendar.
MyTime also automatically advertises merchants with
open appointment times on Google, Facebook and
Twitter. Through an advanced dynamic pricing
system, the platform can attract customers to slower
times of the day by varying the price accordingly.
Finally, MyTime helps businesses retain their existing
customers by prompting them to rebook at appropriate
intervals and storing the user's favorite businesses so
they can be rebooked in 1-click.
On the merchant side, the MyTime offering is targeted
to appointment-based businesses with fixed prices
such as salons, massage therapists, dog walkers, and
oil changers. On the consumer side, MyTime targets
tech savvy, early adopters aged 21-50 who prefer the
convenience of booking online to calling around.
Health & Beauty services is the top category and
women are heavier users than men. In addition, check
out these performance metrics for the site:
 Traffic growing 35% per month since Sept '13
 Bookings growing 50% per month since Sept
'13
 5000 full profiles
 40% of bookings in April '14 came from repeat
customers
To learn more, check out MyTime’s presentation
highlighting this solution at
http://youtu.be/gCS3ar8Llzc.
MyTime