SlideShare une entreprise Scribd logo
1  sur  33
THE FIRST ONLINE PLATFORM
FOR BOOKING TALENTED
PHOTOGRAPHERS
•A picture is worth a thousand words
= 40 mio i
3
1.8 BILLION PHOTOS SHARED PER DAY
Erik Kessels, Arles 2013
4
* Figures by MDG ADVERTISING, 2013
67% ONLINE CONSUMERS WANT CLEAR
DETAILED PHOTOS
• Craigslist versus Airbnb
6
8 x MOREVIEWS
2,5 x MORE SALES
Our 7 recommandations
for e-commerce
Emotion
Ban stock photos & create your own image bank
1
Originality
Diversify your photos
2
10
SALES PRICE: $15
IMAGE COST: $5
11
SALES PRICE: $40
IMAGE COST: $50
4 x MORE SALES
12
SALES PRICE: $3.75
IMAGE COST: $50
13
IMAGE COST: $100
4 x MORE SALES
SALES PRICE: $4.50
14
SALES PRICE: $3
COST IMAGE: $50
15
COST IMAGE: $100
4 x MORE SALES
SALES PRICE: $4.50
16
SALES PRICE: $200
IMAGE COST: $5
17
SALES PRICE: $4.500
IMAGE COST: $200
2.5 x MORE SALES
Sex doesn't sell, so forget the
boudoir shot.
Blondes don't work.
Props distract.
Couches are fine.
A/B Testing - Lessons from Adore me
http://www.adoreme.com/l1/
100.000th transactions in first year
grown revenue of 40% in the first 15 months
Contextualisation
Show your products in situation
3
Information
Show the details, multiply the product images
4
Web-to-store
Attract visitors to your store
5
23
IMAGE COST: $5
24
IMAGE COST: $40
4 x MOREVISITS IN
STORE
25
IMAGE COST: $5
26
IMAGE COST: $30
5 X MORE FITTINGS
SEO
Don’t forget the alt attribute, tags and legend on each photo
6
Relevant rights
Assure the web & print usage rights
7
BRANDS EXPECTATIONS
MULTICHANNEL
CONSISTENT IMAGERY
CREATION OF A BRAND
A UNIQUE LANGUAGE
SOPHISTICATION
INCREASED REVENUE
USAGE RIGHTS & IMAGETRACKING
WHERE WILL I FIND A
GOOD PHOTOGRAPHER
AT A FAIRE PRICE ?
HOWTO ORGANISE A
SHOOTING ?
WHICH GUARANTEE
ONTHE RESULT ?
WHICH USAGE RIGHTS
DO I GET ?
BRANDS QUESTIONS
OOSHOT SOLUTIONS
ACCESS TO A PRO
24H BOOKING
ONLINE PAYMENT
43 COUNTRIES - 1 CONTACT
ooshot.com/truck
LE SHOOT TRUCK
Thierry Maillet _ thierry@ooshot.com _ 06 07 21 70 35
Fanny Mazas _fanny.mazas@hec.edu
See you soon on Ooshot

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