12. • Images for web display
• Call center scripts
• HTML fragments
• Simple messages or text
Highly available data service
using:
• Couchbase
• Spring
• mongoDB
• Apache Tomcat
• Ehcache
• Java
The real-time engine that chooses
offers based on business rules
and best predicted outcome
OFFERS
CUSTOMER DATA
SERVICE
INTERACTION
ADVISOR
BUILDINGAPLATFORM
Implementing Infor Epiphany Interaction Advisor
Web pages, email
image URLs, web
pages, apps all
request offers
from Interaction
Advisor
CLIENTS
TO SERVE
OFFERS
12
14. INCREASING
CONVERSION
Infor IA continuously
learns from offer
history, increasing
CTR and conversions
over time.
Makes best use of
limited inventory by
delivering the best
offer each time.
GETTING YOUR
DATA IN ORDER
Highly available
customer data snapshot
has value on its own.
Leverage key data points
elsewhere.
GATHERING
INSIGHTS
Who is your best customer?
What kind of data is driving
conversions?
14
WHAT IS PERSONALIZATION
WORTH?
The power of delivering the right message to the right user