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Using Facebook For Your Business

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Facebook For Your Business Corey Lark, Director of Digital Communications @CoreyLark @OpenChannelsPR #OCGfacebook
FACEBOOK?
QUICK STATS • 845 million active monthly users • One out of every 11 Internet visits • One out of every five page views • 50% of people follow brands in social media
SMALL BUSINESSES • Why small businesses leverage social media? • Inexpensive • Connecting with customers • Visibility / awareness • Self-promotion
CREATE YOUR PAGE • Must have personal Facebook profile • Create a Page – bottom of your Home page
CREATE YOUR PAGE • Don’t worry, you are able to change this later • Next, it will walk you through step-by-step
WHAT’S NEXT?
1. DEFINE YOUR GOALS • Collaborate with client and/or team to determine and agree upon goals • Revenue • Growth • Exposure/Awareness • Traffic • Impressions • Set SMART goals • Specific, Measurable, Attainable, Realistic, Timely
2. ESTABLISH YOUR VOICE • Personality characteristics • What would he or she say? • What can people expect from him/her? • Who does he or she remind us of?
3. DEVELOP STRATEGY • Timeline • Roles • Listen • Look and Feel • Content • Content Calendar
4. LAUNCH EFFORTS • Best times to post (when you eat) • Original content • Short Facebook posts • Call to action • Mix it up – photos, videos
5. MAINTAIN/MANAGE • ENGAGE • Participate in two-way dialogue with your community/followers • Provide relevant content • Add value to your community
6. MONITOR, MEASURE, REPORT • Monitor/Measure • Likes • Comments • Click-thrus • Shares • Impressions • Demographics • Capture/communicate success stories
7. REVIEW, REFINE, REVISIT • What worked well? What didn’t? • What helped contribute to success (title, keywords, links, etc.)? • Measure results vs. objectives • Why did we succeed or fall short? • Adjust strategies and measures • Test new ideas
8. REPEAT • Learn from it • Keep going!
TIMELINE FOR BRANDS
TIMELINE FOR BRANDS 1. Update your cover photo to reflect your brands goals • 851 pixels wide by 315 pixels tall • Aviary Photo Editor app on Facebook
TIMELINE FOR BRANDS 2. Don’t forget about the profile pic! • 160 x 160 pixels
TIMELINE FOR BRANDS 3. Personalize the Views and Apps section • No more default landing pages • ShortStack, Offerpop
TIMELINE FOR BRANDS 4. Pin and Highlight key content
TIMELINE FOR BRANDS 4. Integrate apps that drive Timeline engagement
TIMELINE FOR BRANDS 5. Make creative use of Timeline milestones • Help fans connect with and participate in your company/brands history Source: MarketingProfshttp://www.marketingprofs.com/articles/2012/7908/six-ways-brands-are-optimizing-facebook- timelines?adref=nlt051512&utm_source=mpt&utm_medium=howto&utm_campaign=basic&utm_term=content&utm_content=article
twitter.com/openchannelspr twitter.com/coreylark facebook.com/openchannelsgroup www.openchannelsgroup.com

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Using Facebook For Your Business

  • 1. Facebook For Your Business Corey Lark, Director of Digital Communications @CoreyLark @OpenChannelsPR #OCGfacebook
  • 3. QUICK STATS • 845 million active monthly users • One out of every 11 Internet visits • One out of every five page views • 50% of people follow brands in social media
  • 4. SMALL BUSINESSES • Why small businesses leverage social media? • Inexpensive • Connecting with customers • Visibility / awareness • Self-promotion
  • 5. CREATE YOUR PAGE • Must have personal Facebook profile • Create a Page – bottom of your Home page
  • 6. CREATE YOUR PAGE • Don’t worry, you are able to change this later • Next, it will walk you through step-by-step
  • 8. 1. DEFINE YOUR GOALS • Collaborate with client and/or team to determine and agree upon goals • Revenue • Growth • Exposure/Awareness • Traffic • Impressions • Set SMART goals • Specific, Measurable, Attainable, Realistic, Timely
  • 9. 2. ESTABLISH YOUR VOICE • Personality characteristics • What would he or she say? • What can people expect from him/her? • Who does he or she remind us of?
  • 10. 3. DEVELOP STRATEGY • Timeline • Roles • Listen • Look and Feel • Content • Content Calendar
  • 11. 4. LAUNCH EFFORTS • Best times to post (when you eat) • Original content • Short Facebook posts • Call to action • Mix it up – photos, videos
  • 12. 5. MAINTAIN/MANAGE • ENGAGE • Participate in two-way dialogue with your community/followers • Provide relevant content • Add value to your community
  • 13. 6. MONITOR, MEASURE, REPORT • Monitor/Measure • Likes • Comments • Click-thrus • Shares • Impressions • Demographics • Capture/communicate success stories
  • 14. 7. REVIEW, REFINE, REVISIT • What worked well? What didn’t? • What helped contribute to success (title, keywords, links, etc.)? • Measure results vs. objectives • Why did we succeed or fall short? • Adjust strategies and measures • Test new ideas
  • 15. 8. REPEAT • Learn from it • Keep going!
  • 17. TIMELINE FOR BRANDS 1. Update your cover photo to reflect your brands goals • 851 pixels wide by 315 pixels tall • Aviary Photo Editor app on Facebook
  • 18. TIMELINE FOR BRANDS 2. Don’t forget about the profile pic! • 160 x 160 pixels
  • 19. TIMELINE FOR BRANDS 3. Personalize the Views and Apps section • No more default landing pages • ShortStack, Offerpop
  • 20. TIMELINE FOR BRANDS 4. Pin and Highlight key content
  • 21. TIMELINE FOR BRANDS 4. Integrate apps that drive Timeline engagement
  • 22. TIMELINE FOR BRANDS 5. Make creative use of Timeline milestones • Help fans connect with and participate in your company/brands history Source: MarketingProfshttp://www.marketingprofs.com/articles/2012/7908/six-ways-brands-are-optimizing-facebook- timelines?adref=nlt051512&utm_source=mpt&utm_medium=howto&utm_campaign=basic&utm_term=content&utm_content=article
  • 23. twitter.com/openchannelspr twitter.com/coreylark facebook.com/openchannelsgroup www.openchannelsgroup.com

Notes de l'éditeur

  1. http://www.allfacebook.com/facebook-statistics-2012-02http://www.socialmediaexaminer.com/26-promising-social-media-stats-for-small-businesses/http://www.searchenginejournal.com/stats-on-facebook-2012-infographic/40301/
  2. COREY
  3. STEPH
  4. STEPH
  5. COREY
  6. STEPH
  7. COREY
  8. STEPH
  9. STEPH