Case Study: Seizing Opportunities Overseas

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United States VC's tend to mitigate risk by investing only in North American companies. OpenView believes it has the right people and processes in place to help international companies thrive in the US market.

Business

Case Study: Seizing Opportunities Overseas

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Content marketing is all about leads and revenue, but there are more data points along the way that can be treated as 'leading indicators' of content marketing success. Join Claye Stokes of SEO.com and David Malmborg, VP of Marketing at Right Intel as they talk about data points that most businesses are not paying attention to. Bring your content marketing strategy to the next level by registering for our next thought leader webinar. This webinar was recorded and produced by Right Intel on September 24, 2014. We appreciate SEO.com and Claye Stokes for Participating with Right Intel. You can learn more at http://rightintel.com/home/white-paper/data-points-you-should-be-tracking/

Five Content Marketing Metrics You Should Track, But You're Not

Right_Intel

NAMA - Trends in Agriculture Digital communities

Joseph Rueter

Digital Community Building For Nonprofits

Social Media for Nonprofits

SEO & Social: Work Together Better with a Strategic Approach

Kevin Getch

Websites that leverage peer participation and allow visitors to interact socially drive more results. 79% of online retailers reported that consumer-generated rating and reviews improved site conversion rates (eMarketer). And the trend doesn’t affect only consumer-facing businesses: 90% of B2B buyers first turn to the internet, including user-generated content (TechTarget/CMO Council). Learn: • How leveraging peer endorsement can lift conversation rates and drive more sales, leads, or revenue. • Different ways of fostering participation on your website - comments, ratings, reviews, and polls. • Actionable steps you can take and best practices for implementing community features.

Community Marketing: Using Customer & Peer Endorsement to Lift Conversions, G...

Percussion Software

Rise consumer rise - Understanding Omni-Channel Marketing And The Six Critica...

Sean Nicholson

Presentatie Petra Zinkweg: Community Marketing

Sigrid van der Hoeven

Creating Visibility, Taking Initative, and Catapulting your Career as an Emer...

OpenView

Recommandé

Five Content Marketing Metrics You Should Track, But You're Not

Right_Intel

NAMA - Trends in Agriculture Digital communities

Joseph Rueter

Digital Community Building For Nonprofits

Social Media for Nonprofits

SEO & Social: Work Together Better with a Strategic Approach

Kevin Getch

Community Marketing: Using Customer & Peer Endorsement to Lift Conversions, G...

Percussion Software

Rise consumer rise - Understanding Omni-Channel Marketing And The Six Critica...

Sean Nicholson

Presentatie Petra Zinkweg: Community Marketing

Sigrid van der Hoeven

Creating Visibility, Taking Initative, and Catapulting your Career as an Emer...

OpenView

Community is the New Marketing

CMX

The Science of Building Community

Jennifer Lopez

Measuring Content Performance - Jon Hibbitt

SiteVisibility

Speaking to reporters can be daunting, even for CEOs and founders who've done it dozens of times. Each interview takes a certain amount of preparation and practice to make sure your messaging is on point for a given reporter's beat and area of interest. But, with a little preparation and some practice scenarios, even the most timid among us can be become experts are briefing the press. To get started, take a look at Media Training 101.

Media Training 101 for CEOs and Founders

OpenView

Content Marketing Analytics & Metrics

Curata

Influencer and Content Marketing - Lee Odden at Content Marketing World 2014

TopRank Marketing Agency

Zeroing in on your number one customer

OpenView

From persona pain point analysis, this module will demonstrate the techniques used in making content timely, relevant and useful to your audiences. This module will familiarize you with how to optimize your content for search-ability, mobile browsing and channel fit across your blog sites, social networks and website landing pages. Find out what experts do to ensure their content topics, titles and posts have the greatest opportunity for audience attention and talk-worthiness.

Top Funnel Audience Capture through Helpful, Compelling & Optimized Content

Nova Southeastern University

Perspective on Growth Equity in 2015

OpenView

Dylan Sellberg - Filling the Funnel With Social Media

multifamily-social-media

Marketing Leaders Weigh In: What it Takes to Scale Through Science & Creativity

OpenView

It doesn’t take an MD to diagnose your marketing funnel, but it does take a critical eye, knowing which questions to ask, and a few analytical strategies. This session will explore exactly that - how to dig into your marketing funnel to understand what’s working, what’s not, and what action to take. Whether you’re a marketing team of one, managing a small marketing group, or leading a growing team, if you want a primer on keeping your funnel healthy, this session is for you. Presented at #INBOUND16.

Marketing Rx: 10 Strategies to Diagnose Your Funnel

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Mastering the Technology Sophisticated States & Regions Use For Your Own Comm...

Ben Wright

Usage-based pricing (UBP), also known as consumption-based pricing, is a pricing model that enables customers to pay for a product according to how much they use it. The metric used to measure usage corresponds to how the customer is extracting value from the product. UBP is becoming increasingly prevalent within SaaS, replacing more traditional subscription- and seat-based pricing models. Learn more at https://openviewpartners.com/blog/

How to Scale with Usage-Based Pricing with Kyle Poyar from OpenView

OpenView

Investment banks can provide a tremendous amount of value to your business. This might be most clear when it comes to assisting with a sale process or preparing for an IPO, but advice and guidance often begins well before a transaction. You don’t need to be actively pursuing an exit to begin speaking with banks. Building relationships early on can provide perspective on who would be the best partner down the road, and are often great resources before engaging as well. Read more at https://openviewpartners.com/blog/

Investment Bank Overview from OpenView

OpenView

A common problem facing startup founders is how to adequately fund their businesses from inception through profitability. Many rely on equity raises to climb up the J-curve, but the dilution that results is often a hefty price to pay. Fortunately, that isn’t the only option. Venture debt is a potentially attractive alternative that founders tend to under-utilize. Whether you’re looking for a source of growth capital with minimal dilution, a way to extend your runway between equity financings, or both, venture debt is an important component of the capital structure for many venture-backed startups. What’s best is that you don’t need to be an expert in debt financing to make venture debt work for your business. What you do need to understand, however, is how and when to access the venture debt markets. Read more here: https://openviewpartners.com/blog

2022 Venture Debt Guide from OpenView

OpenView

We’re often asked “How do we become PLG?” While there is no one way to PLG, we have accumulated a number of principles below to guide entrepreneurs. Building upon our inaugural post on what is PLG, we are launching our PLG principles for the Age of Connected Work. Public company PLG leaders like Datadog, Snowflake and HubSpot have adopted at least nine of the principles and are rewarded with outsized valuations–more on that later. You don’t need to adopt all 11 principles to be PLG, but use as many as are applicable for your market to build a defensible competitive advantage for your business and win in the long-term. Start by embracing the Build principles; otherwise you’ll be optimizing from a shaky foundation. Then layer on Deliver and Monetize principles to amplify your efforts. Read more at https://openviewpartners.com/blog/age-of-connected-work/

11 PLG Principles for the Age of Connected Work from OpenView

OpenView

Inventing Product-Led Growth

OpenView

Developer-focused tools can greatly improve organic discovery and conversion by ensuring that their documentation acts as a side-door to the product. Often, developer documentation is so product and feature focused that it doesn’t answer the question ”What’s in it for me with this product?” We researched 20+ developer-focused products’ documentation using the internet archive to understand trends and best practices used by top companies in the space. It’s important to note that this is a follow on to our Developer Buyer Journey, and we recommend reviewing that first.

Developer Documentation Best Practices

OpenView

What Happened After SaaS Companies Introduced Free Offerings Last Year

OpenView

PLG SaaS Camp - Openview - Feb 2021

OpenView

Developer Buyer Journey Best Practices

OpenView

Case Study: Seizing Opportunities Overseas

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