1. 10 TIPS TO TURN
PROSPECTS INTO CLIENTS
By Opportunities by Email Inc. | All Rights Reserved | 2012

2. TIP #1 : SPEED
• When Internet users fill out online forms to receive
quotes, they expect to receive an answer within 2
minutes. If not answered quickly, they are very likely to
visit another website and contact
a competitor. According to Harvard Business Review,
firms that contacted potential customers within an hour
of receiving a query were nearly seven times more likely
to qualify the lead as those that contacted the customer
an hour later—and more than 60 times as likely as
companies that waited 24 hours or longer. Despite these
findings, 63 percent of companies failed to respond in
that golden hour. Twenty-four percent waited more than
a day, and 23 percent didn’t respond at all.

3. TIP #2 : VALUE-ADDED
• What sets you apart from your
competition? Several factors can play a very
important role in the prospect's decision
process. Ask yourself what makes you different
from your competition and use this distinction
to promote yourself and your product. Price is
not everything.

4. TIP #3 : PERSEVERANCE
• Your lead only gave you his email. You answer
briefly and think it’s another lost sale. Don’t fall
in this trap! You have to send between 5 and 7
emails before expecting an answer from your
prospect. Opportunities by email offers you 3
free tools to follow your leads (automated email
response, integrated automatic response system,
text messaging system).

5. TIP #4 : SCHEDULE
• Why would you receive leads when you are
unavailable? Each prospect matters. To avoid
receiving requests from users when you are
not able to answer them quickly, you can
simply enable or disable your
campaign via SMS. Our customer service
representatives will explain you in detail how
to use this tool to maximize your conversion
rate.

6. TIP #5 : REALISTIC EXPECTATIONS
• You just bought a package of 100 leads and
have tried unsuccessfully to join the first two
prospects. You are either
worried or discouraged. This is normal! Allow
yourself time to tame the platform and set
yourself realistic expectations. Our customer
service representatives are there to give you
great tips. So, don’t hesitate to contact us
and remember that we guarantee ROI.

7. TIP #6 : COMMUNICATION
• Communication is the
foundation of success. Use our automated
platform to send a sequence
of customized newsletters. No time
to write catchy texts? We can help! We offer
great writing services at a very affordable price.
Also, following a telephone conversation, it's
always a good idea to send an email with a brief
presentation (PowerPoint or otherwise) of your
services and contact information.

8. TIP #7 : VISIBILITY
• Be visible when the Internet user is searching
for your services. We therefore recommend to
all our customers to have a personal website so
that the prospect can get to know a little trought
this great marketing tool. We offer a very
affordable web site design service.

9. TIP #8 : PASSION
• Are you passionate by what you do? Do you
believe enough in your product? Why should
your prospect choose you instead of your
competition? A prospect will choose a
professional who is confident, passionate
and sincere.

10. TIP #9 : PRICE IS NOT EVERYTHING
•A recurring argument is that by
immediately sending up to three bids to leads,
they will necessarily take the cheapest of the
three. Error! A certain percentage of Internet
users are in search of better prices as a
percentage is in search of better service. Most
consumers are somewhere between these
extremes. It's up to you to identify the needs of
your prospects to offer them the product
or service that best meets their needs and
expectations.

11. TIP #10 : CONTACT US
• You do not receive enough leads or do not
know how to approach them? We can help
you. Contact our customer service
representatives. We will answer all your
questions with pleasure. Because our success
depends on yours.