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Learning about
      Organizational Learning


            Linda Argote
      Tepper School of Business
      Carnegie Mellon University

OMT Distinguished Scholar Presentation
      Academy of Management
             August 2012
The Relationship Between Assembly
    Hours Per Aircraft & Cumulative Output
                Assembly Hours Per Aircraft




                                              Cumulative Output


Reprinted from L. Argote and D. Epple, Learning curves in manufacturing, Science, Volume 247, Number
4945, (February, 1990). Copyright 1990, American Association for the Advancement of Science. Units omitted
to protect confidentiality of data.
Relationship Between Direct Labor Hours Per Truck
  and Cumulative Output for Three Truck Plants




    From Argote, L., & Epple, D. (1990). Learning curves in manufacturing. Science, 247, 920-924.
Research Questions

•  Why are some organizations better at
   learning from experience than others?
•  Does organizational knowledge persist
   through time or does it depreciate?
•  Can organizational knowledge be transferred
   from one establishment to another?
Factors Managers Identify as
       Explaining the Learning Curve

•    Increased proficiency of individuals
•    Improved coordination and structures
•    Improved tools and layout
•    Better knowledge of who is good at what
      –  Transactive memory system
Early Streams of Research
       on Organizational Learning

•  Argyris & Schon, 1978
   –  Defensive routines prevent learning
•  Cyert & March, 1963
   –  Experience coded into routines which affect
      future behavior
•  Dutton & Thomas, 1984
   –  Learning Curves – improvements in
      performance associated with experience
Dramatic Increase in Organizational
 Learning Research over Last 25 Years

•  Research developments
   –  Levitt & March (1988) Annual Review of Sociology theory paper
   –  Developments in statistics and methods that enabled drawing
      inferences from longitudinal field data (Miner & Mezias, 1996)
•  Practical developments
   –  Many organizations, especially in U.S., experienced productivity
      problems (Krugman, 1991)
   –  Concerns about knowledge retention as the baby boom starts
      to retire
   –  Increasing globalization and distribution of work around the
      globe
   –  Increasing use of multi-unit organizational form (Baum & Greve,
      2001).
Increasing Interest in
           Organizational Learning

•  Special Issues
  –  Journal of Management Studies
     •  Easterby-Smith, Crossan & Nicollini, 2000
  –  Management Science
     •  Argote, McEvily & Reagans, 2003
  –  Organization Science
     •  Cohen & Sproull, 1991
     •  Grandori & Kogut, 2002
     •  Lampel, Shamsie & Shapira, 2009
  –  Organizational Behavior and Human Decision Processes
     •  Argote, Ingram, Levine & Moreland, 2000
  –  Strategic Management Journal
     •  Spender & Grant, 1996
     •  Helfat, 2000
Increasing Interest in
         Organizational Learning

•  Handbooks
  –  Handbook of Organizational Learning and Knowledge
     •  Dierkes, Antal, Child & Nonaka, 2001
  –  Blackwell Handbook of Organizational Learning and
     Knowledge Management
     •  Easterby-Smith & Lyles, 2003
  –  Many books and articles
Organizational Learning

•  Change in the group or organization associated with
   experience
•  Change in the group’s or organization's knowledge
   associated with experience (Fiol & Lyles, 1985)
•  Indicators of change in knowledge
    –  Change in cognitions (Huff & Jenkins, 2001)
    –  Change in routines (Cyert & March, 1963; Levitt &
       March, 1988)
    –  Change in range of potential behavior (Huber, 1991)
    –  Change in characteristics of performance such as
       speed, costs and quality (Argote & Epple, 1990;
       Dutton & Thomas, 1984)
Levels of Analysis

•  Learning occurs at different levels of analysis
    –  Reagans, Argote & Brooks, 2005
    –  Individual
    –  Group
    –  Organizational
•  In order for learning to be organizational knowledge
   has to be embedded in a supra-individual repository
    –  A practice or a routine
    –  A data base
    –  A transactive memory system
Current and Emerging
              Research Themes

1.    Characterizing experience
2.    Importance of context
3.    Organizational memory
4.    Knowledge transfer
5.    Implications for entrepreneurship and
       strategic management
Theme 1: Characterizing Experience at a
          Fine-Grained Level

•  Reviews in Baum’s The Blackwell
   Companion to Organizations
   –  Argote & Ophir, 2002
   –  Schulz, 2002
   –  Ingram, 2002
Dimension of Experience
          (Argote & Todorova, 2007)

•  Direct/Indirect (Darr, Argote & Epple, 1995)
•  Tasks or relationships (Kim, 1997; Taylor & Greve, 2006)
•  Spatial (Cramton, 2001; Cummings, 2004; Gibson &
   Gibbs, 2006)
•  Novelty (Katila & Ahuja, 2002)
•  Heterogeneity (Haunschild & Sullivan, 2002)
•  Ambiguity (Repenning & Sterman, 2002)
•  Success/Failure (Sitkin, 1992; Denrell & March, 2001; Kim,
   Kim & Miner, 2009)
•  Temporal (frequency, recency, pace, timing) (Argote,
   Beckman & Epple, 1990; Lampel, Shamsie & Shapira,
   2009; Pisano, 1994; Ellis & Davedi, 2005; Starbuck, 2009)
Theme 1: Characterizing Experience
       at a Fine-Grained Level

Argote & Miron-Spektor, 2011
  –  Provides a more unified treatment of experience to
     identify conditions under which it improves, harms or
     has no effect on learning processes and outcomes
  –  Enables understanding of relationships between
     different types of experience: substitutes or
     complements
     •  e.g., Wong, 2004; Haas & Hansen, 2004; Bresman, 2010
  –  Facilitates designing experience to promote
     organizational learning
Theme 2: Importance of the Context

Context
•  Includes the organization
    –  Culture               − Goals
    –  Technology            − Incentives
    –  Structure             − Strategy
    –  Social networks
    –  Shared identities
•  Includes the environment
    –  Relationships with other organizations
    –  Competitors           − Institutions
    –  Clients               − Regulators
Theme 2: Importance of the Context

•  Context as contingency




                 Context



 Experience                 Knowledge
Theme 2: Importance of the Context:
         Structural Factors
•  Semi-isolated subgroups with moderate cross-group
   linkages promote organizational learning (Fang, Lee &
   Schilling, 2010)
•  Decentralization increases explorative learning (Jansen,
   Van Den Bosch & Volberda, 2006), especially in uncertain
   environments (Ethiraj & Levinthal, 2004; Siggelkow &
   Levinthal, 2003; Siggelkow & Rivkin, 2005)
•  Specialization and formalization increase learning at the
   team level because they increase information sharing and
   reduce conflict (Bunderson & Boumgarden, 2010).
•  Specialist organizations benefit more from experience
   than generalist organizations (Barnett, Greve & Park,
   1994; Ingram & Baum, 1997; Haunschild & Sullivan, 2002)
Theme 2: Importance of the Context

•  A culture of psychological safety facilitates
   organizational learning (Edmondson, 1999)
•  A “learning” (as opposed to a “performing”)
   orientation facilitates organizational learning
   up to a point (Bunderson & Sutcliffe, 2003)
•  A superordinate identity facilitates learning
   from the experience of others (Kane, Argote
   & Levine, 2005)
A Theoretical Framework for Analyzing
                Organizational Learning




                                  Task
                               Experience




Argote & Miron-Spektor, 2011
Theme 3: Memory

•  Does organizational knowledge decay or
   depreciate?
     •  Argote, Beckman & Epple, 1990
     •  Darr, Argote & Epple, 1995
     •  Baum & Ingram, 1998
     •  Benkard, 2000
     •  Thompson, 2007
Theme 3: Memory

•  Where and how is knowledge embedded in organizations?
    –  Walsh & Ungson, 1991; Argote & Ingram, 2000
•  Very active research on two knowledge repositories
    –  Routines
      •    Winter, 1987
      •    Cohen & Bacdayan, 1994
      •    Feldman & Pentland, 2003
      •    Becker, 2004, 2008
   –  Transactive memory systems
      •    Wegner, 1986
      •    Liang, Moreland & Argote, 1995
      •    Hollingshead, 1998, 2001
      •    Faraj & Sproull, 2000
      •    Lewis, 2003, 2004
      •    Austin, 2003
      •    Lewis, Lange, & Gilles, 2005
      •    Majchrzak, Javernpaa & Hollinghsead, 2007
      •    Yuan, Fulk, Monge & Contractor, 2010
      •    Ren & Argote, 2011
Theme 3: Memory
              Future Directions

•  What explains variation in knowledge
   depreciation?
     •  Does knowledge in different repositories decay at
        different rates?
     •  Does knowledge acquired from different kinds of
        experience decay at different rates?
        –  Madsen & Desai, 2010
Theme 4: Knowledge Transfer


•    Does knowledge transfer within and between organizations?
     –    Epple, Argote & Devadas, 1991
     –    Darr, Argote & Epple, 1995
     –    Zander & Kogut, 1995
     –    Powell, Koput & Smith-Doerr, 1996
     –    Szulanski, 1996
     –    Baum & Ingram, 1998
     –    Almeida & Kogut, 1999
     –    Hansen, 1999
     –    Argote & Ingram, 2001
     –    Knott, 2001
     –    Reagans & McEvily, 2003
     –    Song, Almeida & Wu, 2003
     –    Zellmer-Bruhn, 2003
     –    Owen-Smith & Powell, 2004
     –    Wong, 2004
     –    Szulanski, Cappetta & Jensen, 2004
     –    Kane, Argote & Levine, 2005
     –    Bresman, 2010
Darr, Argote & Epple, 1995
Theme 4: Knowledge Transfer

•  Current Themes
    –  What are effective mechanisms of knowledge transfer?
       •    Personnel movement (Almedia & Kogut,1999)
       •    Social networks (Reagans & McEvily, 2003)
       •    Alliances (Gulati, 1999; Rosenkopf & Almeida, 2003)
       •    Templates (Winter, Szulanski, Ringov & Jensen, 2012)
   –  What are conditions that facilitate or impede knowledge transfer?
       •  Characteristics of units
              –  Power and status (Contu & Wilmott, 2003; Sine, Shane & Di Gregorio,
                 2003)
       •  Characteristics of knowledge
              –  Tacitness (Hansen 1999)
       •  Characteristics of relationship between source and recipient
              –  Superordinate identity (Kane, Argote & Levine, 2005)
              –  Similarity (Darr & Kurtzberg, 2000)
              –  Quality of relationships (Szulanski, 1996)
Theme 4: Knowledge Transfer
         and New Directions

•  How do new tools, such as those enabled by Web 2.0
   technologies, affect knowledge transfer?
•  How is the process of learning from indirect
   experience, knowledge transfer, similar to or different
   from the process of learning from direct experience?
•  What is the best learned through direct experience and
   what is the best learned through indirect experience?
•  What is the relationship between organizational
   memory and knowledge transfer?
   –  Levine and Prietula (in press) showed that greater access to
      organizational memory weakened the benefits of knowledge
      transfer
Theme 5: Strategic Implications

•  Previous experience is valuable for new
   entrepreneurial ventures
    –  Philips, 2002
    –  Klepper & Sleeper, 2005
    –  Beckman & Burton, 2008
•  What transfers from parent firms to new
   ventures?
Theme 5: Strategic Implications

•  A Transaction Memory System (TMS)
   includes a collective awareness of “who
   knows and does what” and a set of
   frameworks and a shared language that
   allows team members to coordinate their
   joint activities (Wegner, 1987)
•  Teams that develop a TMS outperform teams
   that are unable to develop a TMS
Theme 5: Strategic Implications
  Indirect Evidence Transactive Memory
             Systems Transfer
•  De novo firm with preproduction experience
   performed better initially than de novo firms
   without preproduction experience or de alio
   firms. No evidence that technology explained
   performance advantages (Carroll, Bigelow,
   Seidel & Tsai, 1995)
•  Failure rate of firm decreased as the
   proportion of founding team members from a
   parent firm increased and the number of
   parent firms decreased (Philips, 2002)
Theme 5: Strategic Implications:
       Indirect Evidence Transactive
         Memory Systems Transfer
•  Interfirm mobility has the greatest effect when
   collectives rather than individuals move (Wezel,
   Cattani & Pennings, 2006)
•  Analysts who move with their teams perform better
   than analysts who move solo (Groysberg & Lee,
   2009)
•  Surgeons who perform the same operation in
   different hospitals differ dramatically in their
   outcomes (Huckman & Pisano, 2006)
•  Individuals moving with their team would have the
   benefit of a transactive memory system while those
   moving by themselves would not
Theme 5: Strategic Implications

•  Transactive memory systems are a source of
   competitive advantage (Argote & Ren, in press)
•  Develop based on experience working together
   (Liang, Moreland & Argote, 1995)
•  Idiosyncratic to a particular organization: context
   dependent
•  Have many components which fit each other
•  Can be adapted to new tasks (Lewis, Lange & Gillis,
   2005) and facilitate innovation (Gino, Argote, Miron-
   Spektor & Todorova, 2010)
•  Hard for competitors to imitate
Thank you!

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Linda Argote 2012 OMT Division Distinguished Scholar Talk

  • 1. Learning about Organizational Learning Linda Argote Tepper School of Business Carnegie Mellon University OMT Distinguished Scholar Presentation Academy of Management August 2012
  • 2. The Relationship Between Assembly Hours Per Aircraft & Cumulative Output Assembly Hours Per Aircraft Cumulative Output Reprinted from L. Argote and D. Epple, Learning curves in manufacturing, Science, Volume 247, Number 4945, (February, 1990). Copyright 1990, American Association for the Advancement of Science. Units omitted to protect confidentiality of data.
  • 3. Relationship Between Direct Labor Hours Per Truck and Cumulative Output for Three Truck Plants From Argote, L., & Epple, D. (1990). Learning curves in manufacturing. Science, 247, 920-924.
  • 4. Research Questions •  Why are some organizations better at learning from experience than others? •  Does organizational knowledge persist through time or does it depreciate? •  Can organizational knowledge be transferred from one establishment to another?
  • 5. Factors Managers Identify as Explaining the Learning Curve •  Increased proficiency of individuals •  Improved coordination and structures •  Improved tools and layout •  Better knowledge of who is good at what –  Transactive memory system
  • 6. Early Streams of Research on Organizational Learning •  Argyris & Schon, 1978 –  Defensive routines prevent learning •  Cyert & March, 1963 –  Experience coded into routines which affect future behavior •  Dutton & Thomas, 1984 –  Learning Curves – improvements in performance associated with experience
  • 7. Dramatic Increase in Organizational Learning Research over Last 25 Years •  Research developments –  Levitt & March (1988) Annual Review of Sociology theory paper –  Developments in statistics and methods that enabled drawing inferences from longitudinal field data (Miner & Mezias, 1996) •  Practical developments –  Many organizations, especially in U.S., experienced productivity problems (Krugman, 1991) –  Concerns about knowledge retention as the baby boom starts to retire –  Increasing globalization and distribution of work around the globe –  Increasing use of multi-unit organizational form (Baum & Greve, 2001).
  • 8. Increasing Interest in Organizational Learning •  Special Issues –  Journal of Management Studies •  Easterby-Smith, Crossan & Nicollini, 2000 –  Management Science •  Argote, McEvily & Reagans, 2003 –  Organization Science •  Cohen & Sproull, 1991 •  Grandori & Kogut, 2002 •  Lampel, Shamsie & Shapira, 2009 –  Organizational Behavior and Human Decision Processes •  Argote, Ingram, Levine & Moreland, 2000 –  Strategic Management Journal •  Spender & Grant, 1996 •  Helfat, 2000
  • 9. Increasing Interest in Organizational Learning •  Handbooks –  Handbook of Organizational Learning and Knowledge •  Dierkes, Antal, Child & Nonaka, 2001 –  Blackwell Handbook of Organizational Learning and Knowledge Management •  Easterby-Smith & Lyles, 2003 –  Many books and articles
  • 10. Organizational Learning •  Change in the group or organization associated with experience •  Change in the group’s or organization's knowledge associated with experience (Fiol & Lyles, 1985) •  Indicators of change in knowledge –  Change in cognitions (Huff & Jenkins, 2001) –  Change in routines (Cyert & March, 1963; Levitt & March, 1988) –  Change in range of potential behavior (Huber, 1991) –  Change in characteristics of performance such as speed, costs and quality (Argote & Epple, 1990; Dutton & Thomas, 1984)
  • 11. Levels of Analysis •  Learning occurs at different levels of analysis –  Reagans, Argote & Brooks, 2005 –  Individual –  Group –  Organizational •  In order for learning to be organizational knowledge has to be embedded in a supra-individual repository –  A practice or a routine –  A data base –  A transactive memory system
  • 12. Current and Emerging Research Themes 1.  Characterizing experience 2.  Importance of context 3.  Organizational memory 4.  Knowledge transfer 5.  Implications for entrepreneurship and strategic management
  • 13. Theme 1: Characterizing Experience at a Fine-Grained Level •  Reviews in Baum’s The Blackwell Companion to Organizations –  Argote & Ophir, 2002 –  Schulz, 2002 –  Ingram, 2002
  • 14. Dimension of Experience (Argote & Todorova, 2007) •  Direct/Indirect (Darr, Argote & Epple, 1995) •  Tasks or relationships (Kim, 1997; Taylor & Greve, 2006) •  Spatial (Cramton, 2001; Cummings, 2004; Gibson & Gibbs, 2006) •  Novelty (Katila & Ahuja, 2002) •  Heterogeneity (Haunschild & Sullivan, 2002) •  Ambiguity (Repenning & Sterman, 2002) •  Success/Failure (Sitkin, 1992; Denrell & March, 2001; Kim, Kim & Miner, 2009) •  Temporal (frequency, recency, pace, timing) (Argote, Beckman & Epple, 1990; Lampel, Shamsie & Shapira, 2009; Pisano, 1994; Ellis & Davedi, 2005; Starbuck, 2009)
  • 15. Theme 1: Characterizing Experience at a Fine-Grained Level Argote & Miron-Spektor, 2011 –  Provides a more unified treatment of experience to identify conditions under which it improves, harms or has no effect on learning processes and outcomes –  Enables understanding of relationships between different types of experience: substitutes or complements •  e.g., Wong, 2004; Haas & Hansen, 2004; Bresman, 2010 –  Facilitates designing experience to promote organizational learning
  • 16. Theme 2: Importance of the Context Context •  Includes the organization –  Culture − Goals –  Technology − Incentives –  Structure − Strategy –  Social networks –  Shared identities •  Includes the environment –  Relationships with other organizations –  Competitors − Institutions –  Clients − Regulators
  • 17. Theme 2: Importance of the Context •  Context as contingency Context Experience Knowledge
  • 18. Theme 2: Importance of the Context: Structural Factors •  Semi-isolated subgroups with moderate cross-group linkages promote organizational learning (Fang, Lee & Schilling, 2010) •  Decentralization increases explorative learning (Jansen, Van Den Bosch & Volberda, 2006), especially in uncertain environments (Ethiraj & Levinthal, 2004; Siggelkow & Levinthal, 2003; Siggelkow & Rivkin, 2005) •  Specialization and formalization increase learning at the team level because they increase information sharing and reduce conflict (Bunderson & Boumgarden, 2010). •  Specialist organizations benefit more from experience than generalist organizations (Barnett, Greve & Park, 1994; Ingram & Baum, 1997; Haunschild & Sullivan, 2002)
  • 19. Theme 2: Importance of the Context •  A culture of psychological safety facilitates organizational learning (Edmondson, 1999) •  A “learning” (as opposed to a “performing”) orientation facilitates organizational learning up to a point (Bunderson & Sutcliffe, 2003) •  A superordinate identity facilitates learning from the experience of others (Kane, Argote & Levine, 2005)
  • 20. A Theoretical Framework for Analyzing Organizational Learning Task Experience Argote & Miron-Spektor, 2011
  • 21. Theme 3: Memory •  Does organizational knowledge decay or depreciate? •  Argote, Beckman & Epple, 1990 •  Darr, Argote & Epple, 1995 •  Baum & Ingram, 1998 •  Benkard, 2000 •  Thompson, 2007
  • 22. Theme 3: Memory •  Where and how is knowledge embedded in organizations? –  Walsh & Ungson, 1991; Argote & Ingram, 2000 •  Very active research on two knowledge repositories –  Routines •  Winter, 1987 •  Cohen & Bacdayan, 1994 •  Feldman & Pentland, 2003 •  Becker, 2004, 2008 –  Transactive memory systems •  Wegner, 1986 •  Liang, Moreland & Argote, 1995 •  Hollingshead, 1998, 2001 •  Faraj & Sproull, 2000 •  Lewis, 2003, 2004 •  Austin, 2003 •  Lewis, Lange, & Gilles, 2005 •  Majchrzak, Javernpaa & Hollinghsead, 2007 •  Yuan, Fulk, Monge & Contractor, 2010 •  Ren & Argote, 2011
  • 23. Theme 3: Memory Future Directions •  What explains variation in knowledge depreciation? •  Does knowledge in different repositories decay at different rates? •  Does knowledge acquired from different kinds of experience decay at different rates? –  Madsen & Desai, 2010
  • 24. Theme 4: Knowledge Transfer •  Does knowledge transfer within and between organizations? –  Epple, Argote & Devadas, 1991 –  Darr, Argote & Epple, 1995 –  Zander & Kogut, 1995 –  Powell, Koput & Smith-Doerr, 1996 –  Szulanski, 1996 –  Baum & Ingram, 1998 –  Almeida & Kogut, 1999 –  Hansen, 1999 –  Argote & Ingram, 2001 –  Knott, 2001 –  Reagans & McEvily, 2003 –  Song, Almeida & Wu, 2003 –  Zellmer-Bruhn, 2003 –  Owen-Smith & Powell, 2004 –  Wong, 2004 –  Szulanski, Cappetta & Jensen, 2004 –  Kane, Argote & Levine, 2005 –  Bresman, 2010
  • 25. Darr, Argote & Epple, 1995
  • 26. Theme 4: Knowledge Transfer •  Current Themes –  What are effective mechanisms of knowledge transfer? •  Personnel movement (Almedia & Kogut,1999) •  Social networks (Reagans & McEvily, 2003) •  Alliances (Gulati, 1999; Rosenkopf & Almeida, 2003) •  Templates (Winter, Szulanski, Ringov & Jensen, 2012) –  What are conditions that facilitate or impede knowledge transfer? •  Characteristics of units –  Power and status (Contu & Wilmott, 2003; Sine, Shane & Di Gregorio, 2003) •  Characteristics of knowledge –  Tacitness (Hansen 1999) •  Characteristics of relationship between source and recipient –  Superordinate identity (Kane, Argote & Levine, 2005) –  Similarity (Darr & Kurtzberg, 2000) –  Quality of relationships (Szulanski, 1996)
  • 27. Theme 4: Knowledge Transfer and New Directions •  How do new tools, such as those enabled by Web 2.0 technologies, affect knowledge transfer? •  How is the process of learning from indirect experience, knowledge transfer, similar to or different from the process of learning from direct experience? •  What is the best learned through direct experience and what is the best learned through indirect experience? •  What is the relationship between organizational memory and knowledge transfer? –  Levine and Prietula (in press) showed that greater access to organizational memory weakened the benefits of knowledge transfer
  • 28. Theme 5: Strategic Implications •  Previous experience is valuable for new entrepreneurial ventures –  Philips, 2002 –  Klepper & Sleeper, 2005 –  Beckman & Burton, 2008 •  What transfers from parent firms to new ventures?
  • 29. Theme 5: Strategic Implications •  A Transaction Memory System (TMS) includes a collective awareness of “who knows and does what” and a set of frameworks and a shared language that allows team members to coordinate their joint activities (Wegner, 1987) •  Teams that develop a TMS outperform teams that are unable to develop a TMS
  • 30. Theme 5: Strategic Implications Indirect Evidence Transactive Memory Systems Transfer •  De novo firm with preproduction experience performed better initially than de novo firms without preproduction experience or de alio firms. No evidence that technology explained performance advantages (Carroll, Bigelow, Seidel & Tsai, 1995) •  Failure rate of firm decreased as the proportion of founding team members from a parent firm increased and the number of parent firms decreased (Philips, 2002)
  • 31. Theme 5: Strategic Implications: Indirect Evidence Transactive Memory Systems Transfer •  Interfirm mobility has the greatest effect when collectives rather than individuals move (Wezel, Cattani & Pennings, 2006) •  Analysts who move with their teams perform better than analysts who move solo (Groysberg & Lee, 2009) •  Surgeons who perform the same operation in different hospitals differ dramatically in their outcomes (Huckman & Pisano, 2006) •  Individuals moving with their team would have the benefit of a transactive memory system while those moving by themselves would not
  • 32. Theme 5: Strategic Implications •  Transactive memory systems are a source of competitive advantage (Argote & Ren, in press) •  Develop based on experience working together (Liang, Moreland & Argote, 1995) •  Idiosyncratic to a particular organization: context dependent •  Have many components which fit each other •  Can be adapted to new tasks (Lewis, Lange & Gillis, 2005) and facilitate innovation (Gino, Argote, Miron- Spektor & Todorova, 2010) •  Hard for competitors to imitate