ITESM Platica Linkedin para estudiantes
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Platica a estudiantes de ITESM sobre la propuesta de valor de Linkedin para sus carreras
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ITESM Platica Linkedin para estudiantes
- 1. Oscar Ortiz Account Executive – Talent Solutions LinkedIn América Latina ©2013 LinkedIn Corporation. All Rights Reserved. Conecta conmigo
- 2. ¿Por qué existe Linkedin?
- 3. ©2013 LinkedIn Corporation. All Rights Reserved. Misión Conectar a todos los profesionales del mundo para hacerlos más productivos y exitosos
- 5. ©2013 LinkedIn Corporation. All Rights Reserved.
- 6. ©2013 LinkedIn Corporation. All Rights Reserved.
- 8. La red social de profesionales más grande del ©2013 LinkedIn Corporation. All Rights Reserved. mundo
- 9. “The Mindset Divide” Redes Personales Redes Profesionales ©2013 LinkedIn Corporation. All Rights Reserved. 9 Entretenimiento Gastar el tiempo Propósito Invertir tiempo
- 10. ©2013 LinkedIn Corporation. All Rights Reserved. 10 Network Conectar profesionales Identidad Perfil Profesional Conocimiento La plataforma de contenido profesional por excelencia
- 11. Construye tu identidad profesional
- 12. Tips para mejorar tu imagen en LinkedIn
- 15. Networking “Weak Ties” Conocidos Número de Dunbar 150 relaciones humanas simultaneas Robin Dunbar
- 16. Networking “Weak Ties” Conocidos
- 17. ©2013 LinkedIn Corporation. All Rights Reserved. 17 Network 1º Grado
- 18. Network 1.000 450.000 13.000.000
- 19. Osvaldo Barbosa de Oliveira Director Regional LinkedIn América Latina ©2013 LinkedIn Corporation. All Rights Reserved.
- 20. 20 Conocimiento Plataforma de contenido profesional por excelencia 6X Más participación e interés que el contenido de ofertas laborales
- 21. 21 Pulse: 50+ Canales
- 22. 500 fluyentes
- 24. 24 3.5 milliones de Páginas de Empresas
- 29. Mobilize ©2013 LinkedIn Corporation. All Rights Reserved. Feb 2012 43% Del trafico en LinkedIn proviene de dispositivos móviles
- 30. 30 1 de cada 3 profesionales en el mundo 313M+ usuarios 2 4 8 17 32 55 90 145 200 277 313 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
- 31. ©2013 LinkedIn Corporation. All Rights Reserved. 31 Brazil 18M Mexico 6M Colombia 3.7M Peru 2M Chile 2.6M Central America 2M Argentina 4M Latin America 45M+ Uruguay 0.3M Ecuador 1M Venezuela 1.7 M
- 32. Transformando Negócios Reclutamiento Impulsando la atracción de talentos Ventas Social Selling El inicio de toda las oportunidades de venta Marketing Vinculando efectivamente las marcas con los profesionales
- 33. 33 “Post and Pray”
- 34. 34 20% Candidatos Activos Envían su Currículo y buscan activamente su siguiente posición de empleo
- 35. 35 65% Candidatos Pasivos No están buscando empleo Pero están abiertos a considerar nuevas oportunidades
- 36. Calidad Costo Volumen Calidad ? Costo Volumen Calidad Costo Volumen
- 37. Recruiter 37 Encuentra a los mejores talentos con más calidad, rapidez y economía de esfuerzo
- 38. 38 Gerente de Contratos • Ingeniero Civil, Mecánico o Naval • Espec. em Petróleo o Caminos • México DF • 5 anos experiencia • Inglés • 2 años en la ultima posición
- 39. IPnegseqnuiiesraor…s AND (Civil OR Mecanico OR Naval) AND (Petroleo OR Caminos ) AND Contrato 345373...960125506352813 México Manager Operaciones 3-5 anos Tabasco
- 40. Reclutar al mejor talento y no solo a los que estan buscando empleo en ese momento Crear cartera de talento hoy para las posiciones de mañana Evaluar la disponibilidad de talento para la organización
- 42. Las redes sociales crean nuevas oportunidades El talento esta informado sobre las empresas mediante las redes sociales Personaliza el mensaje para el talento adecuado Haz de tus empleados embajadores de tu marca Haz que tus oportunidades de carrera brillen
- 44. Strategic Talent Acquisition Roadmap Developing Proficient Strategic Traditional Metrics Brand Jobs Sourcing Reactive, limited ability to source independently Established metrics and benchmarks In-house sourcing capabilities with proactive pipelining Team-wide pipelining with engaged talent communities Post-and-pray Targeted engagement to attract highly qualified candidates Talent segmentation and prioritization Tailored messaging for priority talent segments Proactive community building and targeted content at scale Authentic and consistent talent brand story Jobs on niche boards and social platforms Build internal capabilities to focus on passive talent Data driven decision making
- 45. 45 21K+Empresas usando LinkedIn Recruiter 780+ na América Latina
- 46. La década que viene
- 47. Visión Crear oportunidad económica para todos los participantes de la fuerza global de trabajo
- 48. Encontrar empleo Encontrar el empleo de tus sueños Lograr la excelencia en lo que haces
- 51. 313M Usuarios
- 52. 3.5M Company Pages activas
- 53. 300K Vacantes
- 56. Billones de actualizaciones a la semana
- 57. Conectando talento com oportunidad en escala masiva
Notas del editor
- 8
- Our vision: Create economic opportunity for every member of the global workforce – all 3 billion
- Our vision: Create economic opportunity for every member of the global workforce – all 3 billion
- We think about economic opportunities in three distinct ways. For those who are unemployed, it's about finding work. For those who are gainfully employed, but uninspired by what they're doing, it’s about realizing your dream job For those who are already in their dream job, it’s about being great at that work and once you achieve greatness, it’s about giving back and sharing your insights and your perspective with others who aspire to be great as well.
- Our dream is to help people more easily navigate this increasingly challenging 21st century global economy by developing the world's first economic graph, i.e. we want to digitally map the global economy and in doing so, create economic opportunity for every one of the 3B people in the global workforce. We want to create a digital profile for every member of the global workforce We would like there to be a digital profile for every company in the world, and who you know at those companies up to three degrees to help you get your foot in the door. We would like to have a digital representation of every job offered by these companies, full-time and part-time for profit and volunteer. We would also like there to be a digital representation of every skill required to obtain these jobs. And a presence for every higher educational organization and learning and development tool that would enable the members to obtain those skills. And lastly, we want to be in a position where we can overlay the professionally relevant knowledge for every one of those individual members, companies and universities to the extent they want to share it. Then we want to step back and allow capital, all forms of capital, intellectual capital, working capital and human capital to flow, to where it can best be leveraged and in doing so, help lift and transform the global economy.
- The only thing standing in the way of our vision being realized is scale, and that will come with time. Over next ten years, the economic graph will be a reality and it will forever change the way talent connects with opportunity.
- We first started painting a picture of this vision roughly three years ago. And at that time, it was just that: A vision. But a funny thing happened over the last five years. Our vision started to become a reality: ~280M members, 200+ countries, 20+ languages
- 3.5M active company profiles
- Tens of thousands of standardized skills, 3B+ endorsements
- Billions of weekly updates, 1.5M Groups,15M presos on Slideshare, Pulse, Influencers The only thing standing in the way of our vision being realized is scale, and that will come with time. Over next ten years, the economic graph will be a reality and it will forever change the way talent connects with opportunity (can add examples of closing the skills gap, students determining their path, economists doing research, etc.)
- The only thing standing in the way of our vision being realized is scale, and that will come with time. Over next ten years, the economic graph will be a reality and it will forever change the way talent connects with opportunity.