Big Data Visualization & Storytelling Pack

Editor's Notes

1. Hello and good mid-day. This is visual that works for me when talking about this subject. Of all the stories you can tell with your data, this lone yellow block is it. There’s infinite stories, infinite ways to visualise those stories, and there’s countless ways to present your insights and ideas. “Big Data Visualisation…” Trendy topic… What is it that I do or what is it that a data visualiser, big or no, does…
2. This is a Venn Diagram of this workshop. You know your area of expertise. I won’t go into data querying or anything heavily technical. I’m here to give a solid understanding of the tools, trends, and possible processes in the presentation of visualised data.
3. First off, let’s get a lay of the land. What’s Big Data doing to us? From where I sit (and I’ll get into my background and who I am in a minute, I see the explosion of data disrupting two areas more than most: Marketing and Business Intelligence or the division where data science is being performed at the moment. And the effect on these positions couldn’t be more disparate. Marketers from the CMO down are coming to grips that their roles have changes. Gone are the days of television commercials and billboard advertising. I see a lot of marketers of the old school variety struggling. Their challenge is to learn new skills, to keep up, or go the way of the dodo. On the other end of the spectrum is the data scientist…
4. This is you guys, right? What’s the saying, “The data scientist is the new rock star?” OK. So the data scientist is sitting pretty. It’s a highly sought after skillset. So unlike the marketer, this disruption to the data scientist’s position is more of an opportunity. So if this is who you’re supposed to become, how does one step out from behind the spreadsheet and start fronting the insights? By storytelling.
5. We’re getting this data from of a variety of sources, as you can see here. There’s no shortage of influences. Aggregating this data and taking action on it is vital for any business that relies on it’s digital channels to make money.
6. And these terms or subjects are receding. Either events that created them have receded into the past or the terms themselves are becoming antiquated.
7. …and you might come up with something like this. Managing my content creation stream, I would choose to concentrate on the terms on the left, maybe float these terms around the business to prioritize the financial opportunities of pulling more users on your business site with this content.