Luiz Biagiotti presents on how content discovery company Outbrain can help publishers grow their business. Outbrain uses behavioral, personal, and contextual data to provide over 150 billion recommendations per month across devices. It has distribution partners around the world and offers tools to optimize content performance, engage editors, and test headlines/images. Outbrain also discusses solutions for monetizing mobile content and ongoing A/B testing to improve recommendations and revenue.
7. Discovery
Around
the
World
NEW
YORK
MADRID
MUNICH
PARIS
LONDON
WASHINGTON
DC
TEL
AVIV
SINGAPORE
CHICAGO
SAN
FRANCISCO
SAO
PAULO
SYDNEY
MILAN
ATLANTA
LOS
ANGELES
20. With
Outbrain,
we
get
instant
insights
that
we
can
act
on,
live,
as
stories
happen…
while
delivering
incremental
revenue,
and
most
importantly,
making
our
site
more
enjoyable
for
everyone
who
visits.
ChrisTan
Broughton
|
Digital
Editor
32. Desktop
RPM
Beber
MoneTzaTon
than
Desktop
Mobile
Display
DISPLAY
AD
DATA
BASED
ON
MARY
MEEKER’S
(KPCP)
REPORT,
MAY
2012;
OUTBRAIN
RPM’S,
MARCH
2013
+1%
-‐79%
33. Mobile
Web
|
Hybrid
|
NaTve
We’ve
Got
You
Covered
42. CONFIDENTIAL:
NOT
FOR
DISTRIBUTION
• This
document
has
been
prepared
solely
for,
and
is
being
delivered
on
a
confidenTal
basis
to,
prospecTve
business
partners
of
Outbrain
inc.
(The
“company”).
Any
reproducTon
or
distribuTon
of
this
presentaTon,
in
whole
or
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part,
or
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disclosure
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contents,
without
the
prior
wriben
consent
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company,
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By
accepTng,
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you
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• This
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company
with
respect
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anTcipated
future
business
and
performance
of
the
company,
such
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esTmates
and
projecTons
reflect
various
assumpTons
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management,
which
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Certain
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consTtutes
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idenTfied
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prove
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There
can
be
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assurance
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DISTRIBUTION
