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Wear It!
  Two Little
      Words
Making a Big
  Difference
      San Antonio, TX
       March 25, 2013



        #IBWSS2013
            #WearIt
Strategic Plan of the
Recreational Boating Safety
   Program 2012-2016
Creating a Safety Culture
2013 Wear It! Campaign –
   National Outreach
“Casting Off” PSA
“Casting Off” Print PSA
“Casting Off” Print PSA
NEW PSA with GEICO
Wear It! Campaign –
   State Efforts
Wear It! Campaign –
   State Efforts
Wear It! Campaign –
   State Efforts
Social Media - Facebook
Social Media
– Twitter
Wear Your
 Life Jacket
to Work Day
“Ready, Set, Wear It!”
 ReadySetWearIt.com
 Saturday, May 18, 2013
  First Day of NSBW (5/18-5/24)
  6,800+ participants

 FREE Replacement Cylinders
Wear It! Grassroots Efforts
Wear It! Additional Resources
BoatingOrders.com
Measureable Results




- Life jacket usage increased among those who signed the pledge immediately and
continued at a higher level of compliance a year later. This was true for both recipients and non-
recipients of free life jackets.
- Participants believe the campaign was effective, regardless if they received a free life jacket or
not.
Saved by the Jacket (2012)
110 Stories, over 370 survivors

OR: “The Coast Guard say that Hale's life
 jacket probably saved his life, and he
 probably would have drown[ed] in about five
 minuets because the water is so cold."

NJ: “McCabe stayed with his overturned kayak
 and was wearing his life jacket, which greatly
 aided in his survival.”

SC: “He was saved because he had a life
 jacket that kept him afloat until he could be
 rescued by bystanders.”
SafeBoatingCampaign.com




     Rachel Johnson, Communications Director
        outreach@safeboatingcouncil.org

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Wear It! - Two Little Words Making a Big Difference