How To Increase Sales with Video Marketing
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Webinar on Online Video Marketing. Learn how to employ the top 3 benefits that online videos create for your business. Including shortening your sales cycle, increasing lead and sales conversions, and increasing website traffic.
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How To Increase Sales with Video Marketing
- 1. 3 Ways To Use Online VideoFor Increasing Sales Sip n’ Learn – 10 Minute Coffee Break Webinar Rick Kranz rick@overgostudio.com Twitter: @RickKranz www.overgovideo.com
- 3. Promote
- 6. Social Media
- 7. SEO
- 9. Industry Stats “Visitors who view product videos are 85% more likely to buy than visitors who do not.” -Internet Retailer “With proper optimization, video increases the chance of a front page Google result by 53 times.” -Forrester Research Copyright 2011 - OverGo Studio, Inc. CLICK HERE to Download Video Marketing Case Study
- 10. Shortening the Sales CycleProduct Demo Videos Real World Example-From weeks to one day Copyright 2011 - OverGo Studio, Inc.
- 11. Shortening the Sales Cycle Video Email Copyright 2011 - OverGo Studio, Inc. CLICK HERE to Receive a Video Email Example
- 12. Increasing ConversionsConversion Videos Copyright 2011 - OverGo Studio, Inc. CLICK HERE to Download Video Marketing Case Study
- 13. Increasing ConversionsProduct Videos 85% More Likely to Buy Copyright 2011 - OverGo Studio, Inc. CLICK HERE to Download Video Marketing Case Study
- 14. Increasing ConversionsProduct Demo Videos Improved lead conversion from 30 to 90 per month Copyright 2011 - OverGo Studio, Inc. CLICK HERE to Download Video Marketing Case Study
- 15. Increasing ConversionsThe Secret Ingredients Analytics Copyright 2011 - OverGo Studio, Inc. CLICK HERE to Download Video Marketing Case Study
- 16. Increasing ConversionsThe Secret Ingredients Optimized Video Interactivity Copyright 2011 - OverGo Studio, Inc. Click Here to Downoad Video Marketing Case Study CLICK HERE to Download Video Marketing Case Study
- 17. Increasing ConversionsThe Secret Ingredients Copyright 2011 - OverGo Studio, Inc. Before 25% After 50% Higher Engagement CLICK HERE to Download Video Marketing Case Study
- 18. Increasing Conversions Real World Example- B2B Copyright 2011 - OverGo Studio, Inc. CLICK HERE to Download Video Marketing Case Study
- 19. Driving More Traffic to your Website Copyright 2011 - OverGo Studio, Inc.
- 20. Driving More Traffic to Your Website #4 #6 Copyright 2011 - OverGo Studio, Inc.
- 21. Three Main Benefits of Video 1. Shortening the Sales Cycle 2. Increasing Leads and Sales (Conversions) 3. Driving More Traffic to your Website Copyright 2011 - OverGo Studio, Inc. CLICK HERE to Download Video Marketing Case Study
- 22. Thank Youwww.overgostudio.com/case-study Rick Kranz rick@overgostudio.com Twitter: @RickKranz www.overgovideo.com
Notes de l'éditeur
- Welcome to our 10 minute webinar format we call Sip n’ learn. It’s designed to be fast, informative, and fit within your coffee break.Today we are going to talk about how online video marketing can be used to increase your sales. During the presentation if you have any questions just type them in. Tony will compile your questions and we will try to get to most of them at the end of the presentation.If you should miss any of the presentation we are recording it for publication.
- First let me explain what we do at OverGo Studio. At OverGo Studio we provide video and social media marketing services. We increase traffic to our clients’ websites and increase their leads and sales. This is also known as inbound marketing. The bottom line is that we help businesses get found and get leads. We provide these inbound marketing services for businesses of all sizes. However, the majority of our clients are small to mid-size businesses in the B2B world.Ok – enough with the shameless self-promotion – let’s get on with the webinar.
- Here are the three main benefits of online video that we are going to cover today: Shortening the Sales Cycle (how long it takes to get from maybe to yes or no)Increasing Conversions (changing not interested I don’t understand into maybes) capturing more leads and salesDriving More Traffic to your Website
- Here are some online video industry stats. I will show you some real world examples that support this research.
- Here is a company that launched a rather complex technology product for the restaurant industry. They had a video on their website explaining the main features and benefits. And although their was great interest in this particular product this company’s sales team was having difficulty explaining all of the nuances of the benefits. It was taking weeks of conversations just to get the prospect qualified. Meaning it could take many conversations over several weeks just to get the prospect to say no thanks.So we created a webvideo answering the most common questions prospects had, kind of a software demo with a voice over doing the sales talk. Their sales team then emailed this video to interested prospects and followed up with a phone call.What happened is that the sales cycle was shortened from weeks and multiple conversations to one single conversation. The moral of the story is product demo videos can be a very effective tool for your sales team.
- These types of videos can be delivered to your prospects via e-mail and can also reside on your website.
- The next benefit I want to cover is how video marketing can increase your lead conversion. As business owners we all have prospects. So how do we make sure that our story is being told consistently and convincingly?Well one way is video
- Video is the most effective way to tell a story and evoke emotion outside of doing it yourself in person. As sales people we can’t be available all the time - but video can. Whether it is a video e-mail, video brochure, or video on our website, it’s there for prospects whenever they are ready to hear your message.
- Back to the story of the company selling into the restaurant industry. Once they replaced the original feature/benefit video on their website with their new optimized video they immediately tripled their leads.
- Analytics and interactivity was the secret ingredient to increasing their lead conversions.By studying how viewers where watching their video we were able to make adjustments and add interactivity to increase viewer engagement and ultimately improve lead conversions.
- The new optimized video had a greater than 50% completion rate versus the prior version which only had a 25% completion rate. 50% is a very completion rate for this type of video. One of the keys to getting high completion rates is keeping conversion videos short. In this example we tightened up the message and went from 2:40 to 1:10. Stay as close to a minute as you can with these types of videos.
- Once we improved the video - the lead conversions also jumped from 30 per month to 90 per month and then over 120 per month after the second round of optimizing. The moral is that video is a great way to tell your story, but make sure you are running on a platform that has good viewer analytics and be ready to make changes to optimize and improve your viewer conversions.
- That brings us to our third benefit of online video - and that is - driving more traffic to your website.The conversation in the online video world used to be how do we optimize our videos so they get listed on the search engines. Well that conversation is almost moot now. As of today YouTube is the worlds 2nd largest search engine next to Google. So it is much simpler now... just put your video on YouTube. Not only will the search engines pick it up, and I will show you some examples of that, but people will find you on YouTube and if your content is relevant bloggers and other social media types will embed your video into their sites giving you even more exposure.
- Let me show you a real example of the power of YouTube for driving traffic to your website. Here is a video client of ours. Prior to us creating a video for this company they were not be found anywhere on a Google search for their primary keyword – which is “laboratory billing services” Just two weeks after we launched their YouTube Channel their video appeared on the first page of Google and held the #4 and #6 organic positions for their primary keyword. And this is in a very competitive industry. The moral of the story here is start making videos and upload them to YouTube or hire a firm to do it for you.
- So to recap here is what we covered today.The three main benefits of online video marketing are: Web videos can Shortenthe Sales CycleOnline videos can capture more leadsVideo Marketing is a great way to drive More Traffic to your Website
- Thanks for watching our brief webinar. We are recording this and will be publishing it along with the slides for those of you that would like to download them.