Hector Garcia is an Advanced Certified ProAdvisor and he's well-known for his weekly QuickBooks Power Hour series with Michelle Long, as well as his national QuickBooks training classes for Intuit. Additionally, he is a master at YouTube and has his own QuickBooks Channel. He spent a full hour with us chatting about why YouTube makes such a great marketing tool for accountants and how he uses video to grow his practice and extend his reach socially. This is part two of our Slideshare, summarizing some of the main ideas Hector presented. You can read the full Live Chat Recap at this link. http://bit.ly/1NBRxwP

1. Using YouTube
To Promote
Your Business - Part Two
OWN IT
The Network Dedicated to
Small Business Success

2. Live Chat Recap: Using YouTube to Promote
Your Business
Hector Garcia is an Advanced Certified
ProAdvisor and he's well-known for his weekly
QuickBooks Power Hour series with Michelle
Long, as well as his national QuickBooks
training classes for Intuit. Additionally, he is a
master at YouTube and has his own QuickBooks
Channel.

3. Live Chat Recap: Using YouTube to Promote
Your Business
He spent a full hour with us chatting
about why YouTube makes such a
great marketing tool for accountants
and how he uses video to grow his
practice and extend his reach socially.

4. Live Chat Recap: Using YouTube to Promote
Your Business
These slides summarize some of the
main ideas Hector presented. You can
read the full Live Chat Recap at this
link.
https://www.ownit.com/communities/ownit/posts/754001

5. Live Chat Recap: Using YouTube to Promote
Your Business
This is part two of our Slideshare on
the topic. Find part one at this link.
http://www.slideshare.net/OwnItNetwork/
using-youtube-to-promote-your-business

6. Deliver Quality, Value and Consistency

7. Deliver Quality, Value and Consistency
The production quality (audio
and video quality) must be
good, al least 720p for it to
be considered “HD.”

8. The content must be consistent
and relevant (for example,
Hector only does videos about
QuickBooks, Excel, or add-ons
to those two programs).
Deliver Quality, Value and Consistency

9. Whenever you make a video
you think has very good
content, ASK your viewers to hit
“LIKE” or “PUT COMMENTS
BELOW.”
Deliver Quality, Value and Consistency

10. Videos with lots of likes and lots of
comments are seen as “high
relevancy” by Google, and will show
up in the related videos section,
driving more traffic from other videos.
Deliver Quality, Value and Consistency

11. Deliver quality, get views, get
likes, have active comments,
and you will get more
viewers.
Deliver Quality, Value and Consistency

12. Using YouTube to Generate Leads

13. Using YouTube to Generate Leads
The 3rd most watched video in
Hector’s Channel is “Importing Bank
Data into Excel.” It has about 2,500
views per month and has generated
many paying clients who initially e-mail
asking questions about the process.

14. Using YouTube to Generate Leads
After the initial email, some decide
to hire him to look at their Excel
a n d Q u i c k B o o k s f i l e s a n d
recommend the best approach for
importing. Many of those continue
to be repeat customers.

15. Using YouTube to Generate Leads
Hector says “The most important thing is my e-
mail address is at the beginning and the end of
the video. I do not say ‘e-mail me if you have any
questions, I will help you for free’ so I leave it
wide open. When an actual e-mail comes with the
question, I then qualify it and try to help as much
as possible if the questions are simple, otherwise
I give my rate and recommend an appointment.”

16. Using YouTube to Generate Leads
ROI can be very high. Balance
an hour of time to record and
upload a video, versus $5000
or more in the lifetime value
created from leads.

17. Solve Problems and Focus on Pain Points

18. Solve Problems and Focus on Pain Points
From Hector: “Think about this:
QuickBooks has 5 million users, Excel
has 20 million users. There are many
people using software, and do not know
what they are doing. I leverage that!”

19. Solve Problems and Focus on Pain Points
“Then I take the areas I am an expert
in that cross those two markets, and
make videos about that. Both
showing off my skills and driving
credibility as a technical expert.”

20. Solve Problems and Focus on Pain Points
“By teaching what you know,
you get a clout of benevolence.
People gravitate to that.”

21. Apply it to your business.

22. Apply it to your business.
A l t h o u g h H e c t o r w a s s p e a k i n g
specifically about his own area of
expertise, there is such a broad audience
on YouTube that you can apply these
ideas to virtually any business.

23. Apply it to your business.
Find your unique niche, and
put YouTube to work for you.

24. FIND MORE INFORMATION on OWN IT
• Visit OWNIT.com for the full Live Chat recap
including additional information and links.
• Check out the rest of our helpful series.
• Join the Network Dedicated to Small
Business Success.
• Connect with thousands of small business
owners like you with our free app.

25. https://www.ownit.com/communities/ownit/posts/754001
Get more information for your small business on OWN IT.

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