1. At a Glance:
GolfEtail.com is a privately owned business that is committed to providing
customers, and their families and friends with outstanding prices on some of the top
brands in golf. Started in 2001 and born on the web, GolfEtail.com has grown
spectacularly in the last 10 years, serving customers through multi-eCommerce
channels including eBay, Amazon, and their own eCommerce site. As their volumes
grew and their SKUs expanded, they realized they needed a better way to manage
fulfillment. After trying another solution, they turned to OzLINK and are now
positioned for their next growth surge.
Industry: eCommerce, Apparel, Sporting Goods
Oz Solutions: OzLINK Channel, OzLINK Shipping
Applications: NetSuite, ChannelAdvisor
Key Benefits:
 Cut fulfillment errors, resulting in annual savings of $47,500
 Automated website, wholesale, eBay, Amazon, and other marketplace
orders through ChannelAdvisor, cutting order entry costs 85%
 Streamlined fulfillment process increasing throughput 120% with the same
warehouse staff
The Challenge:
With volumes growing, expanding sales channels, and increasing number of SKUs,
the complexity in the warehouse and front office were pushing the GolfEtail.com
team to its limits. Their systems were fragmented, creating more manual work and
potential errors, with a risk to customer satisfaction. The issues they faced were:
 As eCommerce order volume grew, more time was spent on clerical order
entry, taking time away from customer service and sales
 Ensuring items and inventory across eCommerce channels were
synchronized between NetSuite and ChannelAdvisor was problematic.
 With a broader SKU selection and many similar looking items,
the pick/pack/ship process was prone to error
The Solution:
Selecting NetSuite and ChannelAdvisor, GolfEtail.com had the order management
foundation they needed to support their growth. However, to fully integrate the solu-
tions they turned to OzLINK. OzLINK pulls order from ChannelAdvisor and auto-
matically creates sales order in NetSuite. Furthermore, the item master details and
inventory in NetSuite are automatically synchronized with ChannelAdvisor. Finally,
as items are fulfilled & shipped, OzLINK provides pack verification, increasing order
accuracy. The results include:
 The eCommerce channels are all synchronized with NetSuite inventory en-
suring their listings reflect what they can fulfill.
 The order accuracy has increased while supporting more orders and a
wider variety of SKUs by automating the pack validation process.
 The front office staff and warehouse team spend more time serving
customers, dramatically reducing their clerical tasks
GolfEtail.com
GolfEtail.com Scores a Hole-in-One
With OzLINK
“Integrating ChannelAdvisor
was critical to our growth and
effectively serving our customers.
Until OzLINK we had struggled
to make it seamless.”
-Marc Ducey, co-owner,
GolfEtail.com
OZ DEVELOPMENT, INC.
Phone: 508-366-1969
sales@ozdevelopment.com
www.ozdevelopment.com
OzLINK Customer Success Story