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Branding a Library within the Philippine Context

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Philippine Association of Academic/Research Librarians
Philippine Association of Academic/Research Librarians

1. The document discusses the importance of marketing and public relations for libraries, specifically using events and PR as a cost-effective way to promote the library brand and increase customer satisfaction. 2. It outlines some challenges of using events and PR, including having well-defined objectives and ensuring the entire organization is engaged. 3. Successful events and PR can provide opportunities for community engagement and increase revenues indirectly by enhancing the library's image and reach.

Formation
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Branding a Library entails… ,[object Object],[object Object],[object Object],[object Object]
Brand Identity System ,[object Object],[object Object],[object Object],[object Object]
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Competitor (Other Providers) Analysis ,[object Object],[object Object],[object Object],[object Object]
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Brand Identity Implementation System
The most suitable promo approach for a Branded Library is… Events & PR
Why go Events & PR…
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1. Events & PR, defined ,[object Object],[object Object]
Events & PR, defined… ,[object Object],[object Object],[object Object]
Events & PR, defined… ,[object Object],[object Object],[object Object]
2. Challenges of Events & PR ,[object Object],[object Object],[object Object],[object Object],[object Object]
E&PR Marketing in the Value Chain (Michael Porter) Sales & Mktg. Margin Human Resource Production Inbound Outbound Finance & Admin Procurement Physical Infra Promotions mix
VRIN Analysis for E&PR ,[object Object],[object Object],[object Object],[object Object],Competitive Edge Note: An excellent example of VRIN is the Aral-Kabuhayan of Jollibee Group; and company-specific CSR projects.
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To Librarians/Marketers ,[object Object],[object Object]
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