Most parents do not address the issue of moral development of their children in any special way either from not knowing what to do, or because they think they don’t have the time. In most cases at best, an environment based on traditional beliefs and practices is created within the household with the hope that children will 'catch' the appropriate values by themselves. But this does not happen all the time! How else do we explain our rapidly falling moral standards? Our society has seen sustained decline in its moral, ethical and cultural standards and values over the years. The problem is not so much the corruption, permissiveness and immorality that seem to abound all around. The greater problem is that we seem to be okay with them, and not inclined to do much about them. Not within the realm of education anyway! The onus is on schools to do something really effective in this area. Unfortunately, in most cases, the approach by most schools towards moral and value education has at best been a mechanical one without the seriousness and thoughtful consideration that it deserves. Isn’t it time for our schools to now take a new and hard look at the manner in which they currently address this indispensable area of education? The present crisis of increasing immorality presents schools with a great opportunity. But will they take it? Are they up to the challenge?