This annual report provides an overview of PCI Media Impact's programs and activities in 2013. It discusses 12 programs across 5 regions that used edutainment strategies like radio dramas and call-in shows to address issues like water and sanitation, sexual exploitation, family planning, wildlife conservation, and more. The report highlights the reach of over 1 billion listeners and details testimonials from audiences in countries like Peru, Liberia, and Tanzania who felt empowered by the messages in the programs. It also recognizes key partners and the board of directors who support PCI Media Impact's work of using media for social change worldwide.

1. Annual Report 2013

2. Index
Board of Directors & Staff.............................................................................................1
Letter from Our Chief Executive Officer and Co-Chairpersons.................................2
Audited Financials........................................................................................................4
Our Programs in 2013..................................................................................................6
Voices of Change...........................................................................................................8
My Youth - My Community.......................................................................................10
Temboni: Village of the Elephant...............................................................................11
Lets Speak Out............................................................................................................12
Sed de Ti......................................................................................................................13
A Special Thank You To..............................................................................................14
WORLD
TELL A STORY
CHANGE THE

3. • Sean Southey – Chief Executive Officer
• Anthony M. Scala - Chief Financial Officer
• Christine D. Bailey - Programs Director
• Javier Ampuero - Regional Manager, Latin
America
• Johnny Anaya - Program Officer
• Della Ashby - Program Assistant
• Katie Bartels - Program Manager
• Vanessa Crowley-Program Officer
• Francesca De Maria - Program Manager
• Durdona Djalilova - Office Manager
• Alex Grigor - Communications Director
• Graicela Leal- M&E Manager
• Carina Schmid - Program Manager
• Sebastian Milla-Program Officer
• Alleyne Regis - Regional Manager,
Caribbean
• Minerva Revollo Flores - Program
Assistant
• Jessica Robbins - Islands Communications
Manager
• Marco Rodriguez-Communications Officer
STEWARD/West Africa
• Darius Barolle-Team Leader
• Joko Kgoba-Program Officer
• Abdul Jalloh-Program Officer
• Kemoh Yenda-Program Officer
• Abdul Dumaya-Program Officer
• Andrew Ewoku-Program Officer
• Abdul Kaprr Dumbuya - Communication
Officer
• Dr. Lynne Yeannakis (Co-Chair)
• Sally Timpson (Co-Chair)
• Rita Fredricks Salzman (Vice Chair)
• Alan Court (Treasurer)
• Richard Stone (Secretary)
• Paal Frisvold
• Dr. David Gere
• Shane Heneghan
• Dr. Connie Kohler
• Dr. Pamela J. Newman
• Dr. Arvind Singhal
• Rik Willard
• Adam Albright (Honorary Chair)
• Fred Cohen (Honorary Chair)
• Kenneth L. Henderson (Honorary General
Counsel)
BOARD OF DIRECTORS
STAFF
1

4. Dear Friends:
Thank you! Our first words in this combined annual letter must be one of gratitude.
We appreciate all of you who have supported and encouraged our work throughout
the past 29 years (since our founding in 1985), who have shared your talent, your time
and your technical expertise. We hope you will share our sense of accomplishment in
how far we have come and our excitement about how much more we can do in the
future.
With this year’s results, we have now reached our one-billionth listener/viewer and
are now pushing hard to reach the next billion. The statistics are truly amazing: 5,000
episodes in 100 programs in over 50 countries…packed with life-saving information,
role models for improving health, education and the well-being of children and
families in Asia, Africa, Latin America, the Caribbean and here in the United States.
But these numbers, as remarkable as they are, don’t tell the whole story. The legacy
of PCI Media Impact can be found within our serial dramas, the songs, the community
discussions and the stories of the people we touch.
• A man who lives in fear for his life becomes caught-up in a radio drama in Africa.
He sees himself in a character struggling with HIV/AIDS and suddenly realizes that
it does not have to be a death sentence. He feels hope and is motivated to get
medical assistance. If a character in our drama can summon the courage to seek
help, he can too!
• In Latin America, where family planning and reproductive health can be a
controversial topic, a mother who struggles to feed her family learns of the
availability of family planning services. She learns that limiting the number and/
or spacing of children can stabilize their lives and improve the prospects for
supporting her children. Our drama helps her and others to make sense of the
social norms in their communities and provide options for making wise family
decisions.
• Our broadcast characters make it possible for a local poacher to see alternatives
to his current livelihood and make the changes that will allow him to create a
better world for his family. Our environmental serial dramas world-wide are
helping local communities understand the value of wildlife, healthy forests and
marine ecosystems.
As you read though this year’s Annual Report, we hope you will share our pride in
the stories we tell and the impact they are having in so many communities around
the world. This annual report illustrates the remarkable success that come when
organizations like ours partner with talented individuals and organizations worldwide.
By harnessing the power of broadcast media, the internet, mobile phones and other
technologies for social change, we prove over and over again the impact we can have
to help free people from the bonds of ignorance, poverty, oppression, violence, waste
and disease.
Letter from our Chief Executive Officer
and our Co-Chairpersons:
2

5. Today, we understand, as never before, the need to engage with local partners in a
common effort to tell stories that are born of grassroots experience, that culturally
resonate with our audience, and create powerful narratives. Our programs do
not end with a story; they begin there. Central to our work is the opportunity
for dialogue (such as interactive call-in shows and community campaigns) that
encourage and support individuals and communities to take action. At PCI Media
Impact we help form coalitions and partnerships that last long after we have moved
on. We listen to those we serve and leave behind a legacy of new skills and capacities
for them to continue to improve their own lives.
Looking ahead, we see tremendous opportunities to take our work to scale. We
see new possibilities to reach out to help people and their leaders deal with health,
environment and related social problems. We dream that reaching our next billion
listeners /viewers will not take another three decades. We know what works, we know
how to reach out to people no matter their locations and stations in life, and most of
all, we know that we can count on a passionate and committed group of friends and
supporters who have never failed to make our success possible.
With our deepest thanks and warmest regards,
Sincerely,
3

6. Our Programs in 2013
For more on our programs,
please visit our website:
www.mediaimpact.org
29 YEARS
5000 EPISODES
100 PROGRAMS
50 COUNTRIES
Through technical assistance provided by PCI Media Impact, four coalitions consisting of a local NGO
with expertise in water and sanitation, a public water utility provider, a representative from the local
government and a radio broadcast team from four regions of Peru, are producing 90 interactive call-in
radio magazine shows to accompany the serial drama. My Community – My Water : The Story of Our
Water.
Spanish, Quechua - 90 episodes - Peru 2013 - Key Partners: USAID, Asociación Calandria, Radio Cuti-
valú, Asociación Kallpa, Red de Comunicadores Rurales de Cusco y Apurimac
La Caldera is a 21 episode radio drama that was designed, produced and first aired in Bolivia in Octo-
ber 2012. Through relatable stories and plot lines, the drama centers on trafficking, sexual“Padrinazgo,”
and commercial exploitation while serving as a platform for dialogue on these issues.
Spanish - 21 episodes - Bolivia 2013 - Key Partners: NAS of the US Government, The US Embassy,
Fiscalía General de la Nación, Policía Nacional, UNODC, OIM, UNICEF, Mesa Técnica Contra la Violencia
Sexual Comercial El Alto
The“Voces de la Niebla”(Voices from the Mist) is a 16-episode radio serial drama that aims to develop
the capacity of a coalition of organizations to use communications effectively to promote water and
biosphere conservation, to implement practices that reduce deforestation, address climate change,
restore natural systems and maintain ecosystems.
Spanish - 16 episodes - Mexico 2013 - Key Partners: FONCET/TNC, Fondo Semilla de Agua, Sistema
Chiapaneco, Secretaria de Media Ambiente, Instituto para el Desarrollo Sustentable de Mesoamérica
Program implementation is led by national coalitions of partners. Each national coalition wrote and
produced a radio drama and radio discussion guides designed to empower women, tackle cultural
norms that promote violence against women and provide access to women-friendly services.
Spanish - 21 episodes - Bolivia 2013 - Key Partners: Diakonia, Open Society Foundation, Gregorai
Apaza, CECOPI, Centro de la Muejer Peruana Flora Tristán, Red de Comunicadores Rurales, CADEP,
COCOMACIA Stereo, Red Departamental de Mujeres Chocoanas
A radio drama produced by Peruvian teens designed to strengthen communication and advocacy
skills of youth organizations and youth leaders to address issues of sexual and reproductive health
rights.
Spanish - Peru 2010 - Present - Key Partners: UNFPA, CRAJUPEA
My Community - My Water
LATIN AMERICA
Not For Sale (La Caldera)
Voices from the Mist
Strong Women, Strong Voices
My Youth-My Community
To address the behaviors threatening Indochinese tiger survival, PCI Media Impact has partnered with
the Wildlife Conservation Society (WCS) Laos Country Program in the NEPL NPA and surrounding com-
munities to launch, My Tiger-My Community, a campaign to support the conservation of Indochinese
tigers and reduce the anthropogenic threats to their survival.
Laotian - 25 episodes - Laos (2012- Present) - 100,000 - Animal Conservation - Key Partners: USFWS,
WCS, Lao National Radio
My Tiger – My Community
ASIA
BILLIONPEOPLE REACHED1
4

7. Promoting resilient communities across the Caribbean to tackle issues like Biodiversity Conservation, Climate Change, HIV/AIDS.
English - 130 Episodes, Caribbean 2012 - 2013 - Key Partners: OECS, US Fish and Wildlife Service, TNC, KFW, USAID
My Island - My Community
CARIBBEAN
My Wildlife – My Community (Temboni)
My Chimpanzee – My Community
Let’s Speak Out
STEWARD
My Gorilla – My Community (Linda’s Joint)
AFRICA
Let’s Speak Out is an entertainment-education program that uses the power of music to create change. We partnered with UNICEF, The Ministry of Gen-
der and Development and local HipCo stars, such as Takun J, Peaches and Nasseman to spread key messages in a storytelling format.
Liberian English - Songs and music videos - Liberia (2013- Present) - Key Partners: Beyond Digital, UN Office of the Special Representative of the Secre-
tary-General on Sexual Violence in Conflict, Touching Humanity in Need of Kindness (THINK) Home
My Chimpanzee-My Community is a 37 episode serial drama with a weekly radio talk show designed and implemented by local participants. The
program targets 1,500,000 individuals in five districts surrounding Nyungwe National Park in Rwanda. The radio programs will reach up to 2 million
listeners.
Swahili - 37 episodes - Rwanda, Burundi (2013- Present) - Key Partners: Wildlife Conservation Society (WCS)
United States Fish and Wildlife Service (USFWS)
My Gorilla – My Community’s goal is a comprehensive communications for behavior change program that will cultivate a community more sympathetic
to WCS’s science-based conservation efforts, creating a favorable environment for cross river gorillas.
English - 46 episodes - Nigeria, Cameroon (2012- Present) - Key Partners: Wildlife Conservation Society (WCS), United States Fish and Wildlife Service
(USFWS), Cross River State Broadcasting Corporation
Communications for Behavior Change campaign to positively shift knowledge, attitudes, and behaviors of local populations, with regard to the unsus-
tainable harvesting, trade and consumption of bushmeat.
Kiswahili - 25 episodes - Tanzania (2013- Present) - Key Partners: US Fish and Wildlife Service, College for African Wildlife Management (Mweka), Bush-
meat-Free Eastern Africa Network (BEAN), Image Transfer Limited radio station (Radio Kili FM)
PCI Media Impact is providing the overall communications capability for USAID’s and US Forestry Service/International Program’s $18 million regional
program, STEWARD: Sustainable and Thriving Environments for West African Regional Development. PCI Media Impact brings its My Community meth-
odology to a comprehensive Communications for Behavior Change Campaign across the region, while also providing overall communications leader-
ship on behalf of the entire STEWARD Program.
Krio, Susu, Mano, English, Mende - 52 episodes (In Production) - Guinea, Ivory Coast, Liberia, Sierra Leone (2012- Present) - Key Partners: United States
Agency for International Development (USAID), United States Forest Service/International Programs (USFS/IP), AUDER (United Actors for Rural Develop-
ment), Bioclimate, CARE, Fauna and Flora International (FFI), Thomson Reuters, USFWS, Environmental
My School - My Community
USA
High School students work with teachers and PCI Media Impact mentors to design and implement a comprehensive, research-based communications
campaign to increase positive dialogue and actions related to issues that interfere with learning, such as bullying, teen pregnancy, sub-par facilities, and
lack of clear and consistent communication among the school community.
English - USA, New York City (2010- Present)
5

8. believeIf you
in something strong enough
then you should pursue it
& make sure that
your voice is heard.
“
“
my life.
This program impacted me for
the rest of
this class brought my
to life.
now I raise my hand in
class all the time.
“
personality
I wasn’t really
opinionated before,
“
I call upon every woman
from every region
to think more about
their future...
and call upon institutions
to
We need to think about
ourselves, about our
development,
support us.
Audience member from Peru
“
“
We want men to
understand
that we want to
improve our lives,
we want to be leaders,
we want to participate and
organize and
they need to learn
to respect that.
“
“
New York City student
New York City student
Audience member from Peru
Voices of Change...
WORLD
TELL A STORY
CHANGE THE
6

9. The challenges we face as a civilization are at times overwhelming in size and scope and at
times it’s hard to keep perspective and optimism. It’s deeply heartening to see the real and
positive effect that PCI Media Impact has been able to drive and the
potential it now has to broaden its reach and influence.
As the President of a philanthropic foundation I think in terms of leveraged impact and I know
of no organization where a relatively modest investment can drive this level of change.
Adam Albright
“
“
I will not allow!
The time to stand and
take action is today
Stop destroying
the elephant,stop
immediately.
Look, only nine thousand are left,
do you want us to follow
the footsteps of
Gambia, Swaziland, Burundi
and Mauritius?
Who have only been left with grass?
“
As a Liberian
I have the
responsibility
to do something
important with
this experience.
When I become successful,
I will help other women
“
“
to also be successful.
“
“
“
“
Liberian student
Liberian student
Chair Emeritus PCI Media Impact
Lyrics from “A Debt of Courtesy,” written
by our Tanzanian partner, Mrisho Mpoto
7

10. My Youth - My Community
Teenage Pregnancy and Reproductive Health
Since 2011, PCI Media Impact has worked to address serious
sexual and reproductive health issues in Peru in close partner-
ship with United Nations Family Planning Association (UNFPA).
In response to the enormous problem of teenage pregnancy,
the Peruvian Ministry of Health, following the Andean Plan
of Teenage Pregnancy Prevention (PEA) instituted by UNFPA,
developed a similar plan in 2007 to strengthen the leadership
capacity of adolescents and youth organizations within the
youth regional councils in the districts of Sepahua and Ay-
acucho, to improve Peruvian sexual health conditions. The gov-
ernment has issued guidelines (the Adolescent Health Policy
Guidelines, 2005) to facilitate adolescents’access to informa-
tion about family planning and contraception.
In support of these efforts, PCI Media Impact partnered with
the UNFPA in a communications intervention strategy (My
Youth-My Community: Teenage Pregnancy and Reproductive
Health), designed to strengthen communication and advocacy
skills of youth organizations and youth leaders to reduce teen-
age pregnancy and promote sexual and reproductive health
rights of adolescents in Peru by influencing public policy.
In Ayacucho, the drama“When Love Grabs” (14 chapters) was
created and produced by a team of young community leaders
from CRAJUPEA which was broadcast with the radio maga-
zine“Zonadolescente”twice a week, between September and
November 2011. Additionally, and to expand its audience, the
drama was broadcast daily by another radio station. The team
of CRAJUPEA formed program listener clubs in educational
institutions, where they also held information fairs on sexual
and reproductive health.
In Ucayali, young actors, writers and producers of CRAJU-
PEA produced the drama“Love Pages”(16 chapters). This
series aired between August and November 2011 on“Radi-
olescentes”. During this time, the team of CRAJUPEA kept
interaction with his audience mainly through Facebook and
mobile telephony: promoting storytelling, consultations to
experts, opinions on discussion topics, etc.
8

11. Temboni: Village of the Elephant
Live Love Survive
My Wildlife – My Community
PCI Media Impact, the College of African Wildlife Management,
MWEKA (CAWM), the Bushmeat-Free Eastern Africa Network
(BEAN), and Image Transfer Limited (Radio Kili FM), with the
support of the US Fish and Wildlife Service, have developed
and implemented an Entertainment-Education radio program
addressing the issues of poaching and illegal bushmeat trade
in Tanzania: My Wildlife – My Community. The purpose of the
program was to decrease bushmeat consumption and poach-
ing of wildlife, and increase the value and appreciation for
wildlife populations, beyond their direct value as“cheap”meat
and protein. While Northern Tanzania is largely dominated and
impacted by humans, wildlife remains a keystone component
of the ecology, economy, and culture of the region. Despite
the importance of wildlife, there has been continuous decline
in the density, diversity and distribution of wildlife species
throughout the region and, in some cases, local extinction has
occurred.
A one-hour radio program featuring a 15-minute Entertain-
ment - Education drama and 45-minute call-in show, was
carefully developed and produced. The 25-episode serial
radio drama,Temboni (Village of the Elephant), and its call-in
component was broadcast twice a week on Radio Kili FM, over
seven months, targeting the communities living in the regions
of Kilimanjaro, Arusha, Manyara, and Tanga. The drama ad-
dressed critical poaching and illegal bushmeat trade issues in
a compelling and entertaining way and offered an important
communications tool in the fight for conservation. Drama char-
acters were rewarded for positive behaviors and punished for
negative choices. They overcame barriers to engage in alterna-
tive livelihoods and learned to value wildlife beyond utilitarian
use, role modeling the kinds of behavior we wish to see
adopted by our target audience.
Each drama was followed by a live 45-minute call-in show
with songs and audience questions, to widely engage
and energize listeners on these issues. The call-in shows
connected local experts and resources with community
members, allowing listeners to reflect on the drama and
their own behaviors, to share personal experiences with
the community, and to discuss wildlife-related matters.
Inspired by the drama, callers commented on the crucial
relationship between conservation and development, pro-
moting awareness and dialogue on these important issues
throughout the country.
The high amount of calls and engagement with the show
suggest that there were very likely hundreds or thousands
of similar discussions catalyzed across the country, taking
place in homes and within communities. Temboni and the
accompanying radio call-in show were launched at the
50th anniversary of CAWM in November 2013, with Minis-
ters in attendance and high-profile artists performing and
celebrating the value for wildlife.
9

12. Let’s Speak Out
Standing Up for Women in Liberia, A Music for Change Example
”Let’s Speak Out”is a collaborative partnership between PCI
Media Impact, UNICEF and Liberian artists to use music and
other forms of storytelling to engage audiences in critical
conversations about gender equality and shift social norms
with regard to gender-based violence.
To create a cultural shift that would result in behavior
change, we knew it was essential to engage advocates
that the community trusted and respected. Working with
our local partners in Liberia, we found Liberia’s hip co king,
Takun J.
Takun J, a successful Hip Co artist, has dedicated his life to
write songs that end sexual and gender-based violence in
his home country. Hip Co, Liberia’s unique music of vernac-
ular speech, is immensly popular across gender and gener-
ations.
It was with this philosophy that we engaged Takun in our
Anti-Rape initiative. We connected him to our local partners,
making sure he had accurate information and provided him
with a chance to meet with young girls who shared their
stories of abuse. The result was two moving songs: Where
You At? (Stand Up) is a powerful anthem that calls on men
to stand up against gender-based violence while empower-
ing women who have been victimized, while Song for Hawa
(which also has a video), is the based-on-real-life story of
the young Hawa, whose mother entrusts her to the care of
an uncle who rapes Hawa in exchange for food, shelter, and
school fees. In the end, Hawa not only reports her abuser
but goes on to become a businesswoman.
Outcomes
The two songs premiered to over 17,000 people at the
2012 Hip Co Festival, an annual celebration of Liberi-
an music founded by Takun J and his manager, Nora
Rahimian. Both songs and the music video were distrib-
uted throughout the country, and before long,“real men
don’t rape”became a common phrase around Monrovia.
Takun J began to speak about rape during his concerts,
appearances, and interviews. He led by example, ad-
dressing incidents that arose in his community. Wom-
en stopped by his house to report their own cases, or
seeking advice on how to follow up with cases that were
reported. The fictional character Hawa became real and
many related to her.
Recognizing Takun’s impact, Liberia’s Ministry of Gen-
der and Development, named him National Anti-Rape
Ambassador in March of 2013. His recognition inspired
many other artists, who, following in his footsteps,
have produced their own songs against gender-based
violence, marking a shift in the cultural language and
conversation around the issue.
10

13. Water and Sanitation in Peru
Sed de Ti: Thirsty for You
My Water – My Community was an Entertainment-Education
project undertaken by PCI Media Impact and USAID Peru. The
program was designed to strengthen the communication and
advocacy skills of coalition members, made up of community
organizations, local public entities and other institutions, by
promoting favorable perceptions, attitudes and practices relat-
ed to everyday practices having to do with responsible water
use and environmental conservation.
The three objectives of the project were:
• Develop the capacity of 4 local coalitions across Peru to
use communication to effectively promote water resource
management, hygiene and sanitation activities and moti-
vate long-term social change.
• Build a community of coalitions and well-informed con-
stituencies that understand and support water resource
management, hygiene and sanitation activities.
• Positively change community knowledge, attitudes and
behaviors related to water resource management, hygiene
and sanitation.
The focus of this Entertainment-Education intervention was
the creation and broadcast of“Sed de Ti”, a 90 episode Radio
Drama designed to encourage and inspire audience members
to create meaningful and lasting changes that address prob-
lems resulting from a lack of potable water and basic sani-
tation, irresponsible consumption, poor quality of service or
polluted water sources within their communities.
“Sed de Ti”, was created based on discussion and story
harvest sessions with leaders from different communities of
Peru, covering the three following informative themes:
• A valorization of water and responsible water use.
Water is a non-renewable resource that is running out.
Filtration processes imply costs. Every drop of water is
precious and we must commit to consume responsibly.
• Conservation of water sources. Pollution and loss of
water resources are serious problems, provoked by our
actions or inaction. It is essential to be conscious and
to change our bad practices.
• Health, access to water and quality sanitation. Without
water or sanitation, the health of families is at risk.
Adopting healthy, everyday behaviors is necessary but
it is also important to intervene as citizens to ensure
that authorities abide by their responsibilities.
“Sed de Ti”was broadcast during 11 months on radio
shows, produced and directed by community coalitions in
the four regions of intervention: La Matanza (Piura), Anda-
huaylillas (Cusco), Comas (Lima Norte) y Pampachica (Lore-
to); in addition, radio stations rebroadcast the radio drama
in another 8 localities: Pucallpa (Ucayali), Chachapoyas
(Amazonas), Jaén (Cajamarca), Otuzco (La Libertad), Villa
El Salvador y San Juan de Lurigancho (Lima), Urubamba y
Sicuani (Cusco).
11

14. PCI-Media Impact, Inc.
Statement of Financial Position
December 31, 2013
Assets 12/31/2013 12/31/2012
Cash and cash equivalents $293,898 $154,455
Grants Receivable 270,119 160,465
Prepaid expenses and other assets 39,856 43,184
Investments 716,350 692,308
Beneficial interest in charitable remainder trust 18,381 13,000
Leasehold improvements and equipment, net 32,202 36,827
Total assets $1,370,806 $1,100,239
Liabilities And Net Assets
Accounts payable and accrued expenses $98,510 $47,818
Advances Payable 301,713 116,470
Capital Lease Obligations 1,611 7,585
Annuities payable 49,648 45,737
Total liabilities $451,483 $217,610
Net assets
Operating ($153,279) $23,168
Designated for long term investments 700,611 675,333
Unrestricted $547,331 $698,501
Temporarily Restricted 371,992 184,128
Total net assets $919,324 $882,629
Audited Financials
Individuals
304,653 16.00%
1,939,446
Other
66,289
TOTAL
12
3.00%
81.00%Foundations & Organizations
1,568,504

15. PCI-Media Impact, Inc.
Statement of Activities and Changes in Net Assets
December 31st 2013
Temporarily
Operating revenue Unrestricted Restricted 12/31/13 12/31/12
Contributions and grants 1,939,911 $566,089 $2,506,001 $1,872,060
Investment return 19,524 0 19,524 10,360
Other income 55,787 0 55,787 61,883
2,015,222 566,089 2,581,311 1,944,303
Net assets released from restrictions 378,224 (378,224) 0 0
Total operating revenue $2,393,446 $187,865 $2,581,311 $1,944,303
Operating expenses
Program services 2,016,820 0 $2,016,820 1,977,839
Administration 365,742 0 365,742 223,036
Fundraising 160,786 0 160,786 254,330
Total operating expenses $2,543,348 $0 $2,543,348 $2,455,205
Change in net assets from operations ($149,902) $187,865 $37,963 ($510,902)
Non-operating changes
Bequests 4,283 0 $4,283 $1,092
Changes in the value of split-interest agreements (5,551) 0 (5,551) (5,949)
Non-operating changes ($1,268) $0 ($1,268) ($4,857)
Change in net assets (151,170) 187,865 36,695 (515,759)
Net assets, beginning of year 698,501 184,128 882,629 1,398,388
Net assets, 12-31-2013 $547,331 $371,993 $919,324 $882,629
PCI-Media Impact, Inc. is an independent, non-profit organization with tax exempt status under Section 501(c)(3) of the Internal Revenue
Code. A copy of the complete audited financial statements represented here and/or a copy of the IRS form 990 may be obtained by writing to
PCI-Media Impact, Inc. 777 United nations Plaza, 5th Floor, New York, New York 10017-3521 or to the Office of the Attorney General, New York
State Department of Law, Charities Bureau, 120 Broadway, NY 10271.
Fundraising
254,330 10.36%
9.08%
80.56%
2,455,205
Administration
223,036
Programs
1,977,839
TOTAL
13

16. A special thank you to...
Abby L. Wood
Alan Court
Alexandre J. Cottin
Ambassador Alexander F. Watson
Anne R. Steele
Anonymous (8)
Anthony Scala
ARIA Foundation
Arntz Family Foundation
Arvind Singhal
Avon Foundation for Women
B.T. Rocca , Jr. Foundation
Bay and Paul Foundation
Bob and Jayne Goodman
Clayton Fund
Connie Kohler
Conservation and Research
Foundation
David Gere
Deborah A. Lynch
Dr. K. C. Murdock and Mrs. Martha A.
Murdock
Dr. Robert and Ellyn Feldman
Edith McBean
Elizabeth R. Steele
Favrot Fund
Fred and Iris Hoblit
Fred M. Cohen
George W. Krumme
Gizmo Beverages
Henry D. Luce
J. Dix Wayman
James F. Chase, Jr.
Jane B. Schildge
Jane S. Pattie
Jeffrey and Carolyn Salzman
Jim and Debby Stein Sharpe
Joel F. Jensen and Kathy Voss-Jensen
John and Laurie McBride
John and Lucy Rhodes
John H. Sutter
John Halla and Christine Hansen
John Tjepkema and Christa
Schwintzer
Kenneth and Kathryn Henderson
Lee and Vivian Reynolds
Louise Kantrow
Lynne Yeannakis
MCJ Amelior Foundation
Moses Feldman Family Foundation
New-Land Foundation
Olga Khroustaleva
Paal Frisvold
Pamela J. Newman
Patricia Goss Rhodes
Price Foundation
Ralph and Lois Silver Foundation
Ralph and Marjorie Koldinger
Richard Stone
Rick Willard
Rita Fredricks Salzman
Robert R. Andrews, Jr.
Roger Burnell
Ruth N. Barber
Sally A. Anson
Sarah Timpson
Sean Southey
Semmes Foundation, Inc.
Serving The Spirit Foundation
Shane Heneghan
Simon Edison Foundation, Inc.
Susan and Nelson Helm
Ted and Margie Henning
Tomchin Family Foundation
Trull Foundation
Walter and Cynthia Apodaca
William W. Hildreth
OUR DONORS ($1,000 +)
14

17. • In 2013, we received the top Global Communications award to Prevent Violence against Wom-
en from the Avon Foundation for Women; this prestigious award recognizes outstanding com-
munications campaigns that change communities, policies, institutions, and behaviors to end
violence against women.
• In 2012, the UNFPA gave our program in Peru, My Community in Adolescent Pregnancy Pre-
vention first place in Latin America, which also makes it one of the top five global practices in
their Contest for Best Practices in Adolescence and Youth.
• In 2012, in the United States, the Public Health Education and Health Promotion section of the
American Public Health Association awarded our radio drama, Promesas y Traiciones, a top
award in the Multimedia category of the Public Health Education and Health Promotion Materi-
als Contest. The program promotes obesity prevention and avoiding second-hand smoke.
• Our My Island–My Community program, which airs in 15 countries in the Caribbean and fea-
tures the radio drama Callaloo, received the “Best Monitoring and Evaluation Methodology”
award from the Rainforest Alliance.
• The organization holds the highest rank of Four Stars from Charity Navigator, the non-profit
watchdog organization; holds a Great Non Profit distinction from Greatnoneprofits.org; and has
a perfect 20 out of 20 score from the Better Business Bureau Wise Giving Alliance.
OUR PARTNERS...
OUR AWARDS...
Cafedirect Producers’ Foundation
Fauna and Flora International
IUCN
Avon Foundation For Women
Mweka College of Wildlife Management, Tanzania
Stiching to Promote Women’s World Banking
University of California at Los Angeles
UNICEF
The After School Program
U.S. Department of State
United Nations Framework Convention on Climate Change
United Nations Office for Project Services
United Nations Development Fund
Urban Assembly
WCS
USAID
US Forrest Service
UNMIL Liberia
The University of Texas at El Paso
US Fish and Wildlife Service
Diakonia
Fundacion Social
CARE
Auder
Bioclimate
The Nature Conservancy
UNFPA
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18. WORLD
TELL A STORY
CHANGE THE