Mike Alvarado and Jeof Bean's presentation from ProductCamp SoCal. Held November 6, 2010 at Cal State Fullerton - The Mihaylo College of Business & Economics.

1. "The Experience Economy"-
What it means for Product
Development and Innovation
Mike Alvarado and Jeof Bean
November 2010

2. “Experience Leaders”
Developing, Delivering, Benefitting

3. What is the Experience-centric Economy?
1. The Internet is the Platform
2. How do you influence influencers?
 Who does it
 Who does it well
3. Social technologies heighten the sensation
 Prospects and customers – high visibility influencers
creating feedback loops about experiences with your
processes, people products
4. Executing - Deliver with people, processes, products
Internet
Mastery of
the
influencers
Executing
Social
technologies

4. Framing the Exploration
What role will trust and experience play in
future economies?
How should this drive product development
and innovation?
How does user-centric design evolve to
fully address the experience dimension?
Is trust simply an unknowable ideal?

5. Pushing Design Boundaries
What role does online, two-way dialogues
with customers and prospects play?
Is regular interaction with customers and
prospects outside of sales or support
situations occurring?
Do customers and prospects surprise you
with public communication about new or
novel solution or product uses?

6. Where are you in the process of
leveraging The Experience Economy?
YOU
Situation
Analysis
Calculate
The
Opportunity
Alternatives
Project
Definition
Dependencies,
Assumptions,
and Risk
Management
Investment
Required
Approval
to
Proceed

7. Trust Experiences
Customer Experiences
User Experiences
Economic Value
Products and / or Services
Technology
Ideas (IP), Sweat Equity
Where are you along the continuum of
developing, delivering and benefitting
from “Experience Leadership?”
The Experience Continuum ©2010 Del Mar Research & Consulting, LLC and
the Product and Business Development Co.

8. Questions???

9. Jeof Bean | Principal | Del Mar Research & Consulting, LLC | DelMarResearch.com |
JBean@DelMarResearch.com | 858-334-9266
Del Mar Research & Consulting specializes in increasing client growth, while decreasing the uncertainty and costs of
product development, experience design and marketing. Jeof’s experience spans strategic to tactical with small
innovative companies and large successful organizations like ComplianceMAX, ProMedia Wireless, I Drive Safely,
LPL Financial, AT&T / Bell Labs, Sprint and Quest Diagnostics.
Jeof has an M.S. in Business Management, a B.S. in Psychology / Marketing and has served as Adjunct Professor of
Business Management and Marketing, Centenary College. He is on the Board of Directors of the San Diego Software
Industry Council's (SDSIC) User Experience Group and User Experience expert review panel; author of several
marketing, and product development articles; and a frequent guest speaker.
Mike Alvarado | Principal | The Product and Business Development Company (PBDC)
Michael_j_alvarado@earthlink.net | 408.646.4621
“Co-creating the Conditions for Success”
Mike Alvarado is a resourceful, driven and dynamic business leader skilled at envisioning, cultivating, and harvesting
global business and market opportunity. Excellent at discovering new revenue streams, implementing creative market
entry strategies and managing complex international business relationships. His clients engage him on projects related
to improving their technical product portfolios and optimizing their new product innovation productivity. Mike has an
M.B.A. from Santa Clara University he is in the process of completing an M.A. in Applied Anthropology from San Jose
State University.