More Related Content Similar to The impact of seasonality on consumer behaviour Similar to The impact of seasonality on consumer behaviour (20) More from Cogeco Peer 1 (13) 2. Our Purpose
“To make it more likely that people will buy
from our clients than anyone else”
Core Service Offering to Retailers:
Retail Consulting
Online Marketing
Online Technology
4. Consumer buying trends
£1,200,000
18%
£1,200,000
£250,000
£4,800,000
12%
15%
£4,600,000
14%
16%
£1,000,000
£1,000,000
£200,000
10%
8%
12%
Revenue
11%
6%
£100,000
£600,000
£400,000
10%
Revenue
Revenue
£600,000
£4,000,000
4%
£3,800,000
9%
£50,000
£200,000
£
3,600,000
£400,000
2%
8%
£3,400,000
£
-‐
-‐
£
Sunday
1
1
2
2
0
0
£200,000
£-‐
1
2
3
4
3
3
Sunday
5
6
12%
10%
8%
6%
7%
4%
0%
Monday
6
6
7
7
8
8
9
9
10
Wednesday
13
13
15
16
17
Friday
18
20
19
Saturday
23
22
23
Tuesday
Thursday
15
16
18
19
4
4
5
5
10
11
12
14
14
11
12
17
21
20
21
22
Day
Hour
Hour
2%
7
Monday
8
9
10
Tuesday
Revenue
Revenue
Wednesday
CR
Average
CR
CR
Thursday
11
12
13
14
15
16
Revenue
17
CR
18
19
20
21
22
Friday
23
24
25
Saturday
26
27
28
0%
29
30
31
Conversion
Rate
£800,000
£150,000
£800,000
£4,200,000
Conversion
Rate
Conversion
Rate
13%
14%
£4,400,000
6. Consumers consider before purchasing
£400,000
100%
PPC
Toys
-‐
Time
to
Buy
90%
£350,000
Revenue
80%
Percentage
Total
Revenue
£300,000
70%
%
Total
Revenue
Revenue
£250,000
60%
£200,000
50%
40%
£150,000
30%
£100,000
20%
£50,000
10%
£-‐
0%
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
Time
Lag
(;me
between
winning
and
sale
click)
8. Weather
impacts
consumer
purchase
20
18
Camping
Conversion
rate
High
Temp
Conv
Rate
8%
7%
16
6%
12
10
8
5%
4%
3%
6
2%
4
2
0
1%
0%
Conversion
Rate
Maximum
Temperate
14
