Media Measurement and Evaluation For Banking Industry in Nigeria In the month of April. It Measurement Techniques can be used for other industries to measure PR agencies impact on Brands, Services and Industry.

1. MEDIA MEASUREMENT AND EVALUATION
FOR MEDIA COVERAGE ON
XXX BANK (DUMMY REPORT)
NIGERIA.
PRESENTED BY DIGICRAFT

2. MEDIA OVERVIEW
06-May-142
OVERVIEW
The underlisted activities constitute -----XXX BANK----------media appearance for
the month ofApril 2014:
 .
 Digicraft Media Measurement and evaluation is done based onAMEC standard.
 ***Associate for Measurement and Evaluation for Communication****

3. MEDIAANALYSIS
06-May-143
MENTIONS
 276 mentions were recorded for the month of March. This figure is made up of: 75
news stories, 19 feature stories, 0 Interview , 34 photo stories and 148 online
mentions.
 Breakdown of theAdvertisingValue Equivalent (AVE) for the month under review is N
while Public RelationsValue (x5) is N

4. MESSAGE PENETRATION- SENTIMENT
06-May-144
These charts show the placement of mentions of
---XXX BANK-------in press, online, as well as the
number of reports that included a relevant image and
mention sentiment.
0
50
100
150
200
250
300
Neutral
Unfavourable
Favourable

5. BREAKDOWN ON MEDIA PLATFORMS
Activity Favourable Unfavourable Neutral
Online Mention 208 19 1
News Mention 121 9 7
Photo Mention 45 0 10
Feature Mention 26 0 2
Interview 1 0 1
Total 401 28 21
06-May-145
0
50
100
150
200
250
Online News Photo Feature Interview
Neutral
Unfavourable
Favourable
This chart shows the volume, measurement and average
favourability rating of coverage on XXX BANK -------
across different media platforms.

6. ONLINE MEDIA MEASUREMENT- SENTIMENT
06-May-146
0
20
40
60
80
100
120
Online News
Portals
Online
Newspapers
Blogs Online
Broadcast
Forum
Neutral
Unfavourable
Favourable
This chart shows the volume and sentiment of coverage on
–XXX BANK-----across different online media platforms.

7. COMPETITIVE BENCHMARKING
06-May-147
0
50
100
150
200
250
Neutral
Unfavourable
Favourable
The chart at the left shows the proportions
of Favourable, Neutral and Unfavourable
mentions on various Banks in publications
for the month of April

8. MEDIAVISIBILITY RATING OF BANKS
06-May-148
BANKS NO. OF MENTIONS
EcoBank 43
UBA 39
First Bank 34
Union Bank 30
Sterling Bank 25
Diamond Bank 128
Heritage Bank 23
FCMB 22
Zenith Bank 21
GTB 21
Fidelity Bank 19
Keystone Bank 17
Access Bank 16
Skye Bank 11
Enterprise Bank 11
Mainstreet Bank 7
Stanbic IBTC 6
Unity Bank 6
Wema Bank 6
Citi Bank 3
Standard Chartered Bank 2
Jaiz Bank 1
TOTAL 491

9. MEDIA “SHARE OFVOICE” ON BANKS
06-May-149
Top three Banks with the highest “Share
of Voice” due to its high media presence
in the month of April.
0
5
10
15
20
25
30
35
40
45
Diamond Bank
Sterling Bank
Skye Bank
Access Bank
EcoBank
GTB
UBA
FCMB
Zenith Bank
First Bank
Fidelity Bank
Wema Bank
Stanbic IBTC
Union Bank
Enterprise
Bank
Unity Bank
Heritage Bank
Keystone Bank
Jaiz Bank
Standard
Chartered Bank

10. PRINT MEDIA ANALYTICS- SOURCE RANKING
06-May-1410
The chart shows the volume and sentiment of coverage
for XXX Bank in leading print publications for the
month of April.
0
5
10
15
20
25
Neutral
Unfavourable
Favourable

11. BY-LINE IMPACT ON XXX BANK
06-May-1411
MEDIA HOUSE BY-LINE
FAVOURABILITY
RATING
Newswatch Jide Ajia
Positive
BusinessDay Patrick Atuanya Positive
BusinessDay Patrick Atuanya and
Bala Augie Positive
Newswatch Olajide Fabamise Positive
The Punch Oyetunji Abioye Positive
ThisDay Obinna Chima Positive
Business World Bonny Amadi Positive
Nigerian Pilot Kehinde Ibrahim Positive
National Mirror Johnson Okanlawon Positive
Vanguard Princewill Ekwujuru Positive
Business World Niyi Jacobs Positive
ThisDay Nduka Nwosu Positive
Daily Trust Kayode Ekundayo Positive
Nigerian Tribune Chima Nwokoji Positive
ThisDay Ademola Babalola Positive
Daily Independent Bamidele Ogunwusi Positive
BusinessDay Hope Moses-Ashike Positive
Daily Sun Omodele Adigun
Positive
Hallmark Victor Bassey
Positive
BusinessDay Idris Umar Momoh
Positive
Newswatch Dayo Paul
Negative
Vanguard Babjide Komolafe
Positive

12. BY-LINEANALYTICS - TOP SOURCE RANKING
06-May-1412
The chart shows the volume of favourability rating for
XXX Bank based on by-line in leading print
publications for the month of April.
0
1
2
3
4
5
6
Neutral
Unfavourable
Favourable

13. ONLINE NEWS PORTALS/BLOGS - TOP SOURCE
RANKING
06-May-1413
0
2
4
6
8
10
12
14
Neutral
Unfavourable
Favourable
The chart shows the volume of favourability
rating for XXX Bank based on leading News
Portals/Blogs for the month of April.

14. TOP 3 COMPETITORS FORTHE MONTH OFAPRIL
06-May-1414

15. CONCLUSION
06-May-1415

16. RECOMMENDATION
06-May-1416
.

17. PRINT MENTIONS (NEWS)

18. PRINT MENTIONS (PHOTO)

19. ONLINE MENTIONS

20. PRINT IMPRESSIONS

21. ONLINE IMPRESSIONS

22. 06-May-1422
THANKYOU

23. 06-May-1423
CONTACT
MEDIAANALYST/BDM
• Philip Odiakose
DL: +2348060952739, +2347080090781
Email: philipodiakose@yahoo.com
LinkedIn: ng.linkedin.com/in/philipodiakose/
Skype: atilla1570