The document compares two presentation folder designs for recipe cards. For the first design, advantages include the contrast of white font and pictures and consistency with previous tasks. Disadvantages include a stretched image and space for a vegetarian society badge. For the second design, advantages are its professional and effective appearance with informal images. Disadvantages include a lack of attention-grabbing color and overlapping images blocking parts of photos. Comparisons are also made between the two designs.

1. Recipe Cards Extension
Task 3 – Presentation folder
Patrick Gouldsbrough and Alan Smith

2. Comparison 1
Advantages Disadvantages
• The white and the colour of the
font and pictures contrasts well.
The font is also staying consistent
to fonts used on task 2, therefore
keeping a consistent house style
with our extension tasks.
• The full side picture is effective,
but it could be shrunk down and
the two picture approach from
the front could be taken.
• The space that accommodates
the vegetarian society badge was
a good place to put it. It looked
out of place and cluttered the
folder elsewhere, but this
positioning turns it from a bad
point to a good one.
• The image of the skewers, taken
at the recipe card production
stage, looks a bit stretched,
which reduces the effectiveness
of the image, and therefore, the
overall folder.
Advantages Disadvantages
• This folder looks professional and
effective at the same time. It
incorporates a professional
looking badge, along with
informal quirky angles of the
images,
• Unlike the folder that I have
produced, the colour doesn’t
grab your attention ,due to there
been little colour included on this
design.
• The banner which sweeps down
from the top of the page is an
effective way of splitting up
imagery and text. As for the
contrast between black and
white, it splits the page in half
and helps divide the cover into
sections
• While the quirky angled photos
are a good technique, I don’t
how they overlap and block parts
of a few images out. Cutting the
images on Photoshop would
have taken less than 15 minutes,
but would make such a
difference when amended.

3. Comparison 2
Advantages Disadvantages
• The white and the colour of the
font and pictures contrasts well.
The font is also staying consistent
to fonts used on task 2, therefore
keeping a consistent house style
with our extension tasks.
• The full side picture is effective,
but it could be shrunk down and
the two picture approach from
the front could be taken.
• The space that accommodates
the vegetarian society badge was
a good place to put it. It looked
out of place and cluttered the
folder elsewhere, but this
positioning turns it from a bad
point to a good one.
• The image of the skewers, taken
at the recipe card production
stage, looks a bit stretched,
which reduces the effectiveness
of the image, and therefore, the
overall folder.
Advantages Disadvantages
• The image covers the whole of
the folder and makes he overall
design look effective, while
ensuring simple methods were
employed while producing this
product.
• Even though the red font of the
title is meant to match the red
colouring of the picture, I don’t
think it looks quite right. I think if
the title was Black with a Red
stroke, it may look more
effective, which is what I would
have done, had I designed the
piece.
• The colour of Red and Black is
one of the most effective colour
contrasts. This is due to the
restrained colouring of the black,
with the bright, vibrant Red
colouring.
• I like the title on the front cover
of the folder, however, the ay it’s
been transferred onto the spine,
doesn't work. It looks squashed
and difficult to read. Instead, you
could have pulled the text to the
side and had it more central to
the overall spine.