El Negocio es Social, Nuevamente (The Business is Social, Again!) - 3 Tactics of Digital Marketing
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Worshop "El Negocio es Social, Nuevamente!" (The Business is Social, Again!). Training session delivered at the "Camara de Empresarios Latinos de Houston" (CELH) on 1/28/2012 Section 4. Tactics of Digital Marketing http://www.ncontacto.com/el-negocio-es-social.html
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El Negocio es Social, Nuevamente (The Business is Social, Again!) - 3 Tactics of Digital Marketing
- 1. III. Keep it Simple, join the conversation Tactics of Digital Marketing “I am easily satisfied with the very best.” ‐ Winston Churchill
- 2. Show Who You Are (genuinely) Express yourself Respect others Know your audience Keep it simple 1. Develop your i‐brand
- 3. Create a list of 3‐ 1 5 keywords relevant to your business. Choose keywords 2 based on difficulty and relevance Design and 3 optimize your website around your keywords Step 2. Create a Keyword Strategy
- 4. On‐Page SEO Off‐Page SEO Step 3. Optimize your Website
- 5. Key Components of a Great Blog • An Attention‐Grabbing Article Title • Well Written & Formatted Text • Images/Videos • Links • Call‐to‐Action Other Types of Content • Ebooks • Whitepapers • How‐to videos • Webinars • Slideshows Step 4. Create Blog and Other Content
- 6. Monitor Social Media • Google Alers • Twitter • Google Reader / RSS • Facebook Insights Use Social Networks • Twitter • Facebook • Linkedin Step 5. Promote Content & Participate in Social Media
- 7. Decide on Your Website 1 Offer Visitors Create Calls‐to‐ Sales Leads 2 Action Create Landing 3 Pages Customers Test, Measure & 4 Iterate Step 6. Convert site trafic into Leads
- 8. Best Practices •List‐Building •Sending •Converting •Measuring Step 7. Nurture Leads with Email Marketing
- 9. Optimization • Emails & Calls‐ to‐Action • Downloads • Video 8. Be Mobile‐Friendly
- 10. Implement an 1 Analytics Program Identify 2 Opportunities Set a Metric for 3 Success Refine 4 Evaluate 5 Step 9. Analyze & Refine Strategies
- 11. “Googlee” 1 yourself, subscribe to news about you Verify your 2 reputation and influence Size your activity 3 in the social networks 10. Monitor your Reputation
- 12. Social • Communication Networking • Knowledge Social Media Transfer Social • Reputation Relevance Social • Operational Value Collaboration Social Technologies by Purpose
- 13. Q&A