4. Idea-driven full-service approach
T h is is
important
1 STRATEGY
The “idea”
2
made possible only due to
our hybrid approach:
CREATIVE
TECHNOLOGY +
User Interface CREATIVE
3 TECHNOLOGY
Development and Testing
4 LAUNCH
Promotion
end-to-end SOLUTION
5 SUPPORT
Upgrades
5. CLIENTS:
FMCG travel & fashion & auto & TV &
agencies
& food hospitality retail telecoms media
6. Recognitions from mobile players
Apple iOS Google Android Symbian and Meego Windows Phone 7
iPhone and iPad publisher Core Developer Network Working with Nokia as launch Working with Microsoft as a
partner for new products launch partner for Asia
Since 2008 Early Release Program Since 2008
HP webOS Blackberry OS HTML5 web apps Samsung Bada
Launch partner for Europe Including related Java and Significant experience including Bada official publisher
Pre program J2ME app engines Chrome Web Apps
7. Award-winning agency
Google Android 1000 GSMA
Core Developer Network (International body on
1000 early-launch partner Mobile Phone standards)
Google Early Release Access One of 2 agencies globally
8. Certifications at FabriQate
CMMI for Development
UKAS and PMP certificate
Mayor of London Procurement Code
WOMMA
Compliant
UC 508 and EU 307 Usability directive
Approved
9. Typical app structure
1
5
Reporting ! iOS App
Analytics, Performance!
2
Android
backend
6 Web Server
Algorithm! (PHP server-side)
(varies)!
Symbian
4 3
Social Media feeds! Core Data!
Other feeds! Feeds! Windows Phone 7
10. We believe in We are inherently international, so we built the
COLLABORATION most robust online collaboration environment.!
Real-time collaboration
beyond borders!
23
number of countries
served clients
(from our 4 offices)
11. Data-driven Revenue-centric approach
Analytic approach
We are number people – so we
aim to find better numbers for
our clients too
£17K per month saved Added 34000+ users 134000 new visitors
Effective loyalty management and Digital extension to route to market. Extending the content into mobile
social campaign that incorporates Investment Payback: 3 months Investment Payback: 2 months
mobile check-ins
Added 3% to Revenue 51500+ downloads Launched mobile channel
Digital extension to route to market. Mobile campaign New revenue route
Investment Payback: 4 months Investment Payback: 2 months Investment Payback: 3 months