The document summarizes a presentation about using social media for real estate marketing. It discusses the major social networking sites for business use, including Facebook, LinkedIn, ActiveRain, and Twitter. It provides tips for effectively using each network, such as using Facebook for event promotion and LinkedIn as a professional networking and referral tool. The presentation emphasizes defining goals for social media use, developing high-quality content, and focusing on keywords to engage customers and generate leads.

1. MAPLEWOOD CHAMBER OF COMMERCENovember 10, 2009 SOCIAL MEDIA MARKETING Presented by PREA Signature Realty

2. NEED ASSISTANCE – SOCIAL networking? Contact: Ryan Shaughnessy/PREA Signature Realty Direct: 314-971-4381. E-Mail: Ryan@PREASignatureRealty.com

3. Stop taking notes HANDOUTS AVAILABLE GO TO TECHNOLOGY TOOLBOX – WWW.PREASIGNATUREREALTY.COM SEND E-MAIL TO: RYAN@PREASIGNATUREREALTY.COM

4. Social networking statistics

5. Social networking statistics

6. SOCIAL NETWORKING SITES – The BIG FOUR Facebook.com LinkedIn.com ActiveRain.com Twitter.com

7. FIVE KEYS TO EFFECTIVELY USE SOCIAL NETWORKS FOR MARKETING Clearly Define the Specific Reason or Business Purpose (Gary Vaynerchuk) Develop your Brand with Good Content. (Wholefoods) Develop a Giving Strategy. (Zappos) Remember Social Networks are Social First and Business Second. Always Focus on Keywords.

8. Facebook – social farm Great tool for keeping in touch or reconnecting with family, friends, co-workers, classmates, etc. Fan Pages / Group Pages Applications Upload Virtual Tours & Slide Shows Use Updates to Broadcast Success Stories, Challenges, and More Read Updates for Leads Publicize Events, New Listings/Products & Open Houses SEO Benefits

9. Business, fan and group pages

10. Marketplace application

11. events

12. Status updates

13. Linkedin – professional farm Great tool for managing your professional or business network. Profile is set up as resume. Use as recruitment tool, tool to manage referrals, or lead generation tool. Groups – Participate in Groups. Q&A – Ask questions. Answer questions. Connect with other professionals. SlideShare Box.net

14. Online resume

15. Recommendations / Testimonials

16. Slideshare

17. Twitter – geographic farm Good tool for introductions. 140 character messages. Keys to Twitter success: (1) Brevity – 140 characters or less. (2) Immediacy – Real Time Information. (3) Versatility – Send updates, links, request feedback, send photos with Twitpic. (4) Wherever – texting or web browser. Twitter Search – Search bar for keywords. See who is searching for St Louis Realtor. Good tool for finding people who are looking for the services that you provide. Tweets – Use to messages that suggest profession. Links – Use links for real estate stories, market information, and other current information. TwitPic – Use to publicize new listings.

18. Lead generation

19. Introductions

20. Broadcast news

21. Activerain – real estate industry farm Largest online real estate community – 148,000 members. Great resource for practice, technology and other tips. Blogging SEO Developing National Referral Network

22. Blog platform - information

23. Lead generation

24. Search engine optimization

25. Start up – same for all social networks Create a profile. Add original content. Adjust your privacy, communication and other settings. Build your network – introductions and invitations. Add recommendations and testimonials. Participate in groups, discussions, expert forums. Promote and syndicate targeted content. Focus on your keywords.

26. Simple social networking rules Transparency Honesty Relevance Value Commitment

27. Effective social media strategies Reference Selling – Use Testimonials/Ask for Introductions. Advisory Board – Use to Seek Assistance or Feedback. Mini-Website – Use to Disseminate Information. Expert – Use to Establish Your Expertise. Community Builders – Linking Strategies Recruitment – Build Your Team. Warm Calling – Use to Research and Develop Opportunities. Thought Leader – Use to Develop Business Referrals.

28. Final thoughts Learn to manage your networks. 30 minutes in the morning / 30 minutes in the evening. Use Ping.fm to manage status updates on over 50 sites. Focus on new media. Text. Audio/Podcasts. Video. Focus on current events. Apply current event to your industry, practice area, or local service area. Create good content – create the best, link to the rest. Connect your social or online marketing to your other marketing and advertising programs.

29. Resources & Links RESOURCES: Resources: LinkedIn: http://www.myebook.com/index.php?option=ebook&id=7029 Lafayette Report: http://activerain.com/blogs/gildedagesales Real Estate Technology 2.0: http://realestatetechnology20.activerain.com/ TrainMe: http://trainme.activerain.com/ LINKS TO ME: Social Networks: LinkedIn: http://www.linkedin.com/in/ryanshaughnessy Facebook: http://www.facebook.com/people/Ryan-Shaughnessy/585083645 Twitter: PREASignature ActiveRain: http://lafayettereport.com

30. Tech tool box – visit www.preasignaturerealty.com