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INFORMACIJA U ERI
  KONVERZACIJE
     IDEMO PROaktivno!
masmedijiv.s. medijmasa!
OKRUŽENJE 
•   MI smoinformacija
•   MI jednidrugimaverujemo
•   MI smobrži
•   MI znaMOviše
•   NE VERUJEMO
    KOMPANIJAMA!
BE PROACTIVE 
Imidž
Istraživanje
Informisanje
Korisničkapodrška
Targetiranje offline medija
Ideje, inspiracija, energija…
 KREATIVNOST!
PoverenjeImidž
www.PRpepper.com
www.PRpepper.com
www.PRpepper.com
www.PRpepper.com
www.PRpepper.com
www.PRpepper.com
www.PRpepper.com
ISTRAŽIVANJE 

Kad god
Zašta god
Nadkoliko god
… I od toga PRavimozabavu
LJUDI VERUJU U ONO ŠTO STVARAJU!
INFORMISANJE 
KORISNIČKA PODRŠKA 
TARGETIRANJE OFFLINE MEDIA 
www.buzzmachine.com




           http://bit.ly/2gaDGq
After 2 years... Dell learned Direct2Dell blog


                                         “They reached out to
                                         bloggers; they blogged;
                                         they found ways to listen
                                         to and follow the advice
                                         of their customers. They
                                         joined the conversation.
                                         That’s all we asked.”

                                         J. Jarvis

                      www.PRpepper.com
Twitter  Dell

2 godine

35 naloga

9.000.000 $ od prodaje putem
Twittera!



                  www.PRpepper.com
1. REAKTIVNO
2. AKTIVNO
3. PROAKTIVNO
KAKO POČETI?
NUŽNOST USPEŠNE KOMPANIJE JE
       PROaktivnost!
100milionamobilnihkorisnika…
Via @JoshMartin
INTERNET U B&H 

1,5 milionakorisnika
Preko 100.000 blogova
800.000 FB naloga…
1. PLANIRANJE

1.   Ljudiusistemu: ko, šta, zašto…
2.   Štaradikonkurencijaikolikodobro?
3.   Jasnialatizamerenje
4.   Strukturaizveštavanjaopostignutom
2. OSLUŠKIVANJE

1. Listarelevantnihtermina (monitoring)
2. Definisanje opinion leader-a zavašu oblast
3. Monitoring
   relevantnekonverzacijekodrelevantnih
   opinion leader-a
3. ODGOVARANJE

1. Social Media u Plan kriznogkomuniciranja
2. Jasnapravilazaodgovaranje _odbranu
3. Definisanjeplatformizaodgovaranje
4. UTICAJ

1. Ključniučesnikukonverzaciji
   (sastranekompanije)
2. Program koncipiranjasadržajai time line
3. Definisatiključneblogerei opinion
   leadereipozvatiihnasavetovanje
4. SEO PR programi (zaSaopštenja, tekstove…)
We know some people from
your company.
They're pretty cool online. Do
you have any more like that
you're hiding?
Can they come out and play?
5. UTEMELJENJE

1. Edukativniprogramizazaposlene
2. Procedure iVodičiokorišdenju
3. ImplementacijaProceduraiVodičai SM
   strategije
SUN microsystems

1. Do not do anything stupid

2. Write about something you
   know about

3. Make it interesting
BUDITE PROaktivni!
DRAGANA ĐERMANOVIĆ

    word_worth_world

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Dragana Djermanovic - informacija u eri konverzacije